Design Thinking

STEPS IN THE DESIGN CHALLENGE PROCESS (from IDEO):

DISCOVERY: I HAVE A CHALLENGE. HOW DO I APPROACH IT?

1. Define the Challenge

2. Prepare Research

3. Gather Inspiration

INTERPRETATION: I LEARNED SOMETHING. HOW DO I INTERPRET IT?

1. Tell Stories

2. Search for Meaning

3. Frame Opportunities

IDEATION: I SEE AN OPPORTUNITY. WHAT DO I CREATE?

1. Generate Ideas

2. Refine Ideas (reality check)

EXPERIMENTATION: I HAVE AN IDEA. HOW DO I BUILD IT?

1. Make Prototypes

2. Get Feedback

EVOLUTION: I TRIED SOMETHING NEW. HOW DO I EVOLVE IT?

1. Evaluative Learning

2. Build the Experience