Modes of Communication

Modes of Communication

(Message Delivery Methods)

Definition: The primary sensory channels through which communication occurs. Most communication methods utilize multiple modalities. While taste, touch, and smell can also convey information, the following modalities are most commonly used in persuasive communication:

• Verbal: Spoken, sung, handwritten, or typed words (Linguistic).

• Auditory: Spoken language, songs, music, or ambient sounds.

• Visual: Images, colors, written text, gestures, & expressions.

• Haptic: The tactile sense of touch and the body's response.

Example: A speech integrates verbal modality (spoken language) with visual modalities like gestures, facial expressions, and other visual cues.

_______________________________________________