Market Value Proposition

The goal of this project is to design a product that will increase effectiveness and decrease messiness when applying hair care products.

Hair Care = Messy hands? No more.

Our customer is anyone who cares about the health of their hair. Our device would give users easy access to their hair roots while applying hair care products such as oils, conditioners, serums and creams. Our significant competitor is one that comes at no cost- one’s hands. But getting the product onto your hands is inconvenient and messy. Hair masks exist but they are messy too and not the best when it comes to scalp access. Current hair product applicators reduce messiness, but are not effective- which is why hands still remain the most common means to apply hair products. The identified gap is that there is no device that is not messy and is effective in reaching and covering the scalp. The risk we have is that making a device less messy would reduce its effectiveness too. High effectiveness will become more messy (like hands). Our challenge would be to make a product that is not messy but at the same time, is highly effective.

Our device will deliver hair care products to the hair roots, eliminating the process of using one's hands to apply the products. Better scalp access and coverage will be achieved without a mess being made with hands. 

Our product allows you to get your hair products into your scalp effectively, without the hassle. Just use our device and watch Mane Magic take care of the rest.