Design Brief

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Project Overview:

We are embarking on a project to design an innovative hair care product applicator that caters to both professionals and at-home users. This applicator aims to revolutionize hair product application by ensuring effective application of hair oils and serums, minimizing mess, and increasing precise and ease of use. 

Objectives: 

Our key intends include developing a user-friendly applicator that boosts overall user satisfaction while increasing sales, outperforming the very few competitors in the market.

Target Audience:

Our target audience comprises a diverse range of users, and their common needs include a straightforward application process and reduced product spillage or mess.

Design Requirements:

Functionally, the applicator must dispense products effectively, with minimum mess, be easy to clean and maintain, and accommodate various product types. We will select appropriate materials, adhering to specific technical specifications and maintain an aesthetic that aligns with our brand identity.

Competitive Analysis:

We will closely examine our close competitor products and aim to outshine them by offering unique selling points and superior performance. The market lacks ergonomically designed hair care and styling equipment. Additionally, there's a notable absence of automation in the personal care industry, despite its prevalence in other sectors. These gaps offer opportunities for innovation and product development.

Market Value Proposition:

Our target customer base consists of individuals who prioritize the health of their hair. Our innovative device aims to provide users with effortless access to their hair roots while applying various hair care products, including oils, conditioners, serums, and creams. The primary challenge we face is the prevalent use of hands as a cost-free, albeit messy, means of application. Although some existing applicators reduce messiness, they often compromise effectiveness, leaving hands as the go-to method for product application. The crucial gap in the market lies in the absence of a device that combines mess-free application with highly effective coverage of the scalp. Balancing effectiveness and cleanliness is our key challenge.

Our solution revolutionizes hair care. It delivers products directly to hair roots, eliminating mess. Users benefit from improved scalp access without messy hands. We bridge the gap between messy yet effective methods and cleanliness. With our device, users achieve "Mane Magic" effortlessly, simplifying their hair care routine.

Deliverables:

We will deliver the design concept, prototypes, and comprehensive final design specifications to facilitate seamless manufacturing and market launch.

This comprehensive design brief outlines our ambitious endeavor to create an exceptional hair care product applicator, setting the stage for a successful project that meets user needs and exceeds market expectations.