"The Plug and Play" Millennials
The rising population of millennials and their share in the workforce are fundamental to these changing times in India. Millennials constituted around 42% of the workforce in India across top seven cities (Mumbai, Delhi NCR, Bengaluru, Hyderabad, Kolkata, Pune and Chennai) in India. Their population is to grow at 6% CAGR by 2023 (Knight Frank, 2019).
"Metropolitan city centers, near employment hubs like IT parks, special economic zones or universities are being redesigned, repositioned and rebranded keeping millennials in mind. This trend is giving impetus to an organized rental market in many Indian cities in the same way as co-working spaces did for shared office spaces" (Knight Frank, 2019, p.21).
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