"The questions are, first, how long will the virus actually be here? And then, how long will it be in people's psyches?" Simeon Siegel, managing director at BMO Capital Markets, told Retail Dive in an interview.​ "Right now it's very unclear how long this impact will be — not only because we don't know the duration of the virus but because there's a latent fear that's emerging as well. The longer the impact, the more lingering the fear and the more evolution there will be of consumer processes."