This dynamic qualification has been developed with the support of employers and businesses, as well as the National Enterprise Challenge, to create engaging, inspiring and practical content. It offers a broad understanding of Business, with a focus on Enterprise and Marketing. Students will learn about the fundamentals of businesses of all scales, and look at the skills and knowledge required to be a successful entrepreneur. They will get the chance to research and select target markets; design consumer products aimed at those markets; design a business proposal to launch their products to market; and present their pitch to a panel of people.