Example IA Projects

14/33.  Weak.

The sample project displays weak understanding of a user-centred design process. Poor persona development has hindered development throughout. Although ideas are well communicated, they do not fully explore an appropriate redesign of an existing product. There is little evidence of a real user and testing and feedback is not evidenced. 

18/33. Weak. 

The context is interesting, but limited access to a real user limits testing and feedback and ultimately a user-centred approach. This has resulted in a lower mark for ideation and development than could have been achieved with full user involvement throughout the process. The lack of a physical prototype has limited testing and therefore the development of the solution.

19/33. Weak but Adequate ability. 

The sample provides little evidence of a user-centred design approach. Weak persona and task analysis. 

There is little evidence of a real user or actual testing and feedback until the end of the project. 

Development of ideas is stronger but would have benefited from user feedback throughout the process.

20/33. Proficient.

This shows promise in the development and testing phases, but the initial foundation needs strengthening. The persona, while including some details, lacks depth in exploring the user's environment and tasks. Similarly, the analysis of existing products, while identifying weaknesses, suffers from a broad scope that weakens its connection to the specific design opportunity.

The problem statement could benefit from additional research to solidify the problem's scope and constraints. Design specifications, though comprehensive, could be improved by including measurable outcomes. While there's evidence of development and testing, the limited number of pages dedicated to drawings and physical prototypes suggests a lack of in-depth exploration. The evaluation matrix, while present, could be used more effectively to highlight design iterations.

Overall, the project demonstrates potential in its later stages. However, by refining the persona, problem statement, and analysis of existing solutions, the foundation could be strengthened, leading to a more focused and impactful design.

21/33. Proficient Ability. 

A good user-centred design process with the user at the forefront of design decisions made. A range of testing is evident throughout development which informs the development of the solution. However, the manufacturing details are weak. The designs presented use key features and are annotated.