OLDER RENDITIONS OF VISUAL MARKETING
Edwin Georgi (1896-1964) was an American artist. He was best known for his dynamic pin-up illustrations, largely self-taught and learning from art and advertisement agencies.
His style ranged from simple, posteresque lines and colors to his more famous pointillist pieces with boldly directed light, a unique use of warm shadows, and vibrant colors.
He's created advertisements for several magazines and products, namely Philip Morris who's cigarettes would go on to be one of the most famous cigarette brands, Marlboro.
He originally left Princeton with the goal of becoming a writer, illustrating copies for companies before persuaded to pursue a career of art.
His work focuses on the beauty of feminity and harsh, off-white lighting that encapsulates the dreamy, retro look. His paintings often depict shades of green, red, and yellow that dramatically bounce off of the skin and clothing. The textures are silky and smooth, presenting a sleek and opulent product.
Stan Lee was an American comic book publisher, writer, editor, and director. He was involved in his family business named Timely Comics which is now known as Marvel Comics.
In collaboration with others at Marvel – particularly co-writers and artists Jack Kirby and Steve Ditko – he co-created iconic characters, including Spider-Man, the X-Men, Iron Man, Thor, the Hulk, Ant-Man, the Fantastic Four, Black Panther, Doctor Strange, the Scarlet Witch, and Black Widow.
On March 1st, 1963, Stan Lee published the first issue of Amazing Spider-Man in collaboration with main pencillers Steve Ditko and Sol Brodsky.
The story was soon considered a classic and issued hundreds of editions, timelines, and narratives of Spider-Man and counterparts.
The art style is snappy, bold, and dynamic, completely translated from pen and paper by countless of dedicated inkers and pencillers. It became a staple of the comic book community and the superhero genre as a whole.
Each cover is exciting and action-packed with main colors chosen carefully to make Peter Parker pop out with his iconic red and blue. These editions of Spider-Man shown are from 1963-1998.
Naoko Takeuchi, born March 15, 1967, is a Japanese manga artist. She is best known as the author of Sailor Moon, one of the most popular manga series of all time. Takeuchi is married to Yoshihiro Togashi, the author of YuYu Hakusho and Hunter × Hunter.
Her artwork is bursting with beauty, grace, and femininity. It's brought together by bright, harsh white lighting, thin lineart, and a soft, watercolor-esque palette.
Sailor Moon redefined the magical girl genre, setting a new and exciting standard with unique storytelling and captivating transformations and designs.
It showcases progressive ideals, embracing vulnerability, gender fluidity, and LGBTQ+ relationships for its characters.
Many people found the covers to be gorgeously illustrated as it held a dreamy, sparkly composition that wasn't common at the time. It draws attention and piques interest.
It's very nostalgic when it comes to modern day as it's also considered one of the most influential manga series of all time, which with no doubt includes the iconic art style. The shiny, bright eyes, coupled with the small angled nose and long, nimble body parts are recognisable even today.
NEWER RENDITIONS OF VISUAL MARKETING
Yusuke Murata, born July 4th, 1978, is a Japanese manga artist and animator, best known for illustrating the American football manga Eyeshield 21 in collaboration with writer Riichiro Inagaki, serialized in Weekly Shōnen Jump; and One's One-Punch Man, serialized in the Weekly Young Jump.
He's reinventing the superhero genre with as the cover is reminiscent of comic book covers originating from Marvel or DC. It grants us a first sneak peek of the character's strength and his personality as a whole (his little grocery bag!)
His colors are wonderfully strewn together as each cover he creates for One Punch Man is traditionally painted. Its details and depth present the same characteristics as an oil or gouache painting, however the smoothness and bold lines are evocative of digital illustrations.
The characters usually pop out of the backgrounds (quite literally) on each cover, bringing focus to their poses and designs. This is especially prevalant in Volume 1 and 2. The ability to use lighting and play with it, such as the natural sunlight in Volume 22, and the flames in Volume 2, bring the pieces together. The harsh black and white, which is quite difficult to get right in colored pieces, in Volume 9 (and in some aspects of Volume 22 or 2) works fantastically and accentuates the sleek car, shiny hair, and background detailing.
Honkai: Star Rail is a free-to-play, role-playing gacha video game developed and published by miHoYo. It is miHoYo's first turn-based experience.
Their promotional videos, especially character teasers or trailers, are dynamic, vivid, and full of personality. The rendering and overall presence of personalities are rich and coax interest out of players, animators, and even 3D game developers (there's a reason this company has so many collabs!)
Of course, the main focus is character design, as this is what people are spending their money on when it comes to the gacha attribute to this game, and the designers do not fail.
From the splash art and their promotional media, be it video or illustration, to their fighting animations in game and lore that unravels throughout the story, it brings a spark of life to everyone they create and present to the world.
What's most noticeable from older comics to newer ones is the change from bold, simple line art to an almost painterly, smooth composition. New covers are colorful, detailed, and the environments are exceedingly realistic or harbor a strong understanding of perspectives. They're also assisted with digital screen tones, which are far more convenient and consistent than having artists traditionally draw line or dot effects over backgrounds.
For Honkai: Star Rail, the entire game is 3D modelling with a few exceptions being made with 2D, such as event gameplay or videos/animations shown on billboards. miHoYo is quite revolutionary either way, as they're known for bringing the best mobile games (and sometimes even gacha games) onto the table. There's a lot of detail, care, and effort put into this game, and its high quality would certainly not be found decades before.
While newer visual marketing is objectively better with its quality, resources, and sheer experience, many may choose older media for pure nostalgic purposes, considering how iconic Spider-Man's and Sailor Moon's release truly were.
I'll be making a promotional poster or cover artwork for one of my narratives. To accomplish this, I'll be using ibispaint X and incorporate bright, lively colors as well as dynamic posing of my character(s).
MP100 is a 12-rated anime and the manga only dons ONE's logo on the front and the iconic title. On the back, on the bottom left usually, presents a Dark Horse Comics trademark, an American company responsible for publishing comic books, graphic novels, and mangas.
Honkai Star Rail's promotional or official content usually has the logo imprinted on the top left or bottom right of the illustration. It is a PEGI 12 game. It does not harbor any other logos unless its collaborating with another company, which is not what I plan on doing.
PJSK is rated 7+ in Europe, however the target audience is usually teenagers as it depicts the real-life struggles of modern Japanese teenagers.
On the bottom right or left of every promotional artwork, release, or media, it has a trademark of SEGA, Colorful Palette Inc, and Crypton Future Media as all rights reserved. On occasion, the artist's name is shown on the opposite end of wherever the trademark is or artists will sign their own name.