Mobile Technology
“Mobile technology is a new frontier for most political campaigns”
Scott Goodstein
Advices
Technology convergence – the statistics
93% of Americans own a mobile phone
By 2020 the mobile device will be the primary device for accessing the Web
The computer embedded in your mobile phone is a million times cheaper, a thousand times more powerful and a hundred thousand times smaller than the single mainframe owned by MIT in 1965
http://loveoftechnology.wordpress.com/2010/03/24/technology-convergence-the-statistics/
Mobile tech 2010: Five trends that will change our lives
“Text messaging is the easiest, most effective way to get the word out about your candidate or political party”[1]
The next two years will bring a slew of advances for mobile workers. Here are five that will make life on the road more productive.
By Brian Nadel
Mobile Technology Advantages
· Text messaging is the trendiest form of communication today
· Tool to reach potential younger voters. (Young people are a hard to reach audience and 18-29 year old consumers use text messaging more often than voice to communicate)
· Comfortable tool to build a relationship
· Best way to target young adults
· Almost every text message sent is delivered and read immediately
· On average, 94% of text messages are read.
· 80% of consumers keep their mobile with them all day
Advice
Technology convergence – the statistics
In February 2008 John McCain attended fund raising events for his presidential campaign and raised $11 million. In the same period Barack Obama attended no such events. Instead his campaign team used social networks to raise $55 million in 29 days.
http://loveoftechnology.wordpress.com/2010/03/24/technology-convergence-the-statistics/
· Provide the ability for people to donate on your mobile website via text-to-give
· Add a “Mobile” subscribe field to your mailing list pitch on your website
· Post Tweets on Twitter and Status Updates on Facebook asking your followers to subscribe your text campaign
· If you offer potential voters something of value, they won’t mind receiving messages
Barack, Silvia. Political campaigns turn to text message harassment. November 11, 20010 http://www.rcrwireless.com/ARTICLE/20101111/CONTENT_MOBILE_MARKETING/101119989/political-campaigns-turn-to-text-message-harassment