MEASURING IMPACT
Attempting to assess the achievements of a global alliance of course poses a number of methodological challenges.
GCAP is effectively only 5 years old. The time-frame for judging what difference GCAP has made is therefore very short. GCAP is also complex and diffuse. A number of people described GCAP as ‘amorphous’.
GCAP coalitions, platforms, constituents and allies work in very different contexts, at different levels, with very different approaches and on a broad range of issues. Added to this the autonomy of many of the GCAP national coalitions has to be borne in mind, and indeed there is ambiguity in many cases of who GCAP partners and allies are. In these circumstances separating out what accomplishments can be attributed to GCAP is therefore even more complex than it normally is in organisational reviews.
Regardless, a number of indicators can be used to determine the impact of GCAP's digital infrastructure:
Volume of web traffic
Sign-Up's
Action's taken online
Blogging and coverage of GCAP issues in social media.
Use of online tools by GCAP constituents.
POSSIBLE INDICATORS IN THE EVALUATION OF SOCIAL CHANGE NETWORKS