"Gridlock at the intergovernmental level presents a major challenge and requires organizations like GCAP to
find new ways of working locally and globally, which challenge the institutions and processes, which
perpetuate poverty and inequality"
- Kumi Naidoo, Executive Director, Greenpeace International
For GCAP, communication inside the organization is a crucial component of maintaining a cohesive, connected organization. In addition to having a positive impact within the company, internal communication is also the first step to establishing a sustainable and innovative overall communication strategy. The goal is to create a virtual office, an internal community where a physical one currently does not exist. Through this effort, we hope to go beyond the now commonplace intranet to something more malleable and complete. By creating a workable space for each employee to work and interact, we can better develop new initiatives, receive feedback on work product, and expand the organization's capacity. And, because many external communications are produced internally, this space would support an extranet for our partners and other stakeholders.
The development of a true internal community is not simple. GCAP is a multinational organization, with employees working in virtually every corner of the globe. The current system, heavily reliant on email, is not ideal for communication -- the endless criss cross of email traffic often burries important information. Email is also not a coherant, systematic method to respond with or to comments. The answer is to develop an online social media platform that aggregates all internal communications at a central hub, accessible via any internet-equipped device -- that is intuitive. Indeed, the goal is to provide GCAP workers with a space that they want to use -- like Facebook and other social networking platforms -- rather than force it upon them. The platform should also be flexible so that as user comments and suggestions arise it can be adapted. Here re-innovation will come from within.
This new internal and external communications strategy aims to use every tool available through the internet -- particularly social media outlets -- to inspire innovation, promote informational cross pollination, and foster communication between GCAP, our organizational partners and the public.
For an over overview of GCAP's structure and governance please click here the diagram used by GCAP to communicate its structure clearly illustrates some of the challenges facing the organisation in articulating its internal relationships to external audiences.
HOW TO GET EVERYONE HERE.....
...TO WORK AS COHESIVELY AS EVERYONE HERE.
PRE-EXISTING PLATFORMS +TOOLS