Post date: Mar 08, 2010 5:16:37 AM
RM180 million ‘Mall that cares’ set to serve the community and business needs of a vibrant neighbourhood
Kuala Lumpur, 17 February, 2010 – Designed as a community enclave and located in the centre of a popular residential suburb and commercial centre in Petaling Jaya, SStwo Mall is set to bring new commerce opportunities and enhance the quality of life for residents of SS2. With a tagline “It’s almost home”, the developers promises a ‘mall that cares’ - made possible through initiatives aimed at adding value to the vibrant community of SS2. Scheduled for opening in the third quarter of this year, the RM180 million project is developed by Asian Retail Mall Fund II (ARMF II) and is strategically located along SS2/72, Petaling Jaya.
Renowned for successful retail projects in Singapore such as Tiong Bahru Plaza, White Sands, Liang Court and Tampines 1, the Asian Retail Mall series of funds are real estate funds managed on behalf of institutional investors by Pramerica Real Estate Investors, the real estate investment management business of Prudential Financial, Inc. of the United States (“Pramerica Financial”).
In partnering with DTZ Nawawi Tie Leung Sdn. Bhd. (DTZ) - appointed as the mall’s exclusive leasing agents and centre management team, Sr. Adzman Shah, Deputy Managing Director of DTZ said, “This strategic collaboration brings together a collective experience spanning some 80 years in all aspects of retail, be it in the property and architectural design to developing strong retail concepts to building the right tenant mix. What is even more exciting with SStwo Mall is us leveraging on ARMF’s expertise in creating a local family mall experience, emphasizing on all-round active and healthy living, in the midst of a thriving neighbourhood like SS2 - thus our proposition of a ‘mall that cares’.”
Spread across a nett lettable area of almost 470,000 square feet, and housing approximately 200 shops, the five storied SStwo Mall is also accessible via a new direct link from Jalan Harapan or the Damansara-Puchong highway. Targeted for families with children below the ages of 12 years, professionals, managers, executives and businessmen (PMEBs) and youths from neighbouring established education centres; 62% of the 427,000 residents currently living within 10 minutes drive time to SStwo Mall represent its immediate catchment according to a recent survey. The same survey by MIRP Consult puts the average household income, made up of mainly middle to upper income residents, at approximately RM9,060.
With new and improved modern facilities, the mall maintains and reflects SS2’s suburban charm and fame as a food haven. Best exemplified by one of the SStwo Mall’s main feature of an open air courtyard, the aptly called Haven @ two is dedicated to a myriad of food and beverage tenants. Foodies will have not have to go far to satisfy their cravings with the malls F&B offerings, which makes up an impressive 30% of its tenant profile - ranging from casual and fast food cafes to signature concept restaurants.
Poised to be a premier lifestyle neighbourhood centre focused on creating equal benefits to both the business community and residents of SS2, the mall that cares exemplifies “It’s almost home” brand promise by bringing consumers comforts and conveniences which is best described by that of one’s own home. Families can look forward to educational entertainment for their young ones with a dedicated ‘family hub’ that comes complete with high-tech security features. Young adults on the other hand will be entertained in this hip hangout with a bevy of retail offerings ranging from digital and IT products, to the latest in fashion to offering a one-stop venue for foodies.
The mall’s ideal location within the suburb’s commercial hub, neighbouring major industrial and business areas, such as Section 13, Section 51, 51A and the commercial district of SS23 creates exciting business opportunities. “In being a lifestyle mall, we offer retailers a new platform for trading in a secure, convenient and modern environment. We also aim to fulfil the gap faced by the surrounding business community who often seek ideal venues for their entertainment needs. For this reason, PMEBs will most certainly benefit and appreciate SStwo Mall’s contemporary settings and excellent tenant mix,” enthused Adzman.
The availability of over one thousand car park bays will make visiting the mall an enjoyable and stress free one. New direct access roads to the mall from surrounding business districts - Jalan Harapan from Jalan 19/8 and Rothmans roundabout to the mall, will further promote SStwo Mall as a popular business meeting spot.