Embedded Files
SEO - Search Engine Optimization
Google Search - Continually refines their Ranking algorithm to provide a GOOD USER EXPERIENCE. A good user experience is defined as
10/14/2013 Eating My (Key)Words: Changing The Way We Think About SEO
http://searchengineland.com/eating-my-keywords-173936#!
6 Ways SEO Will Change in 2013 http://www.sitepoint.com/6-ways-seo-will-change-in-2013
6 Ways SEO Will Change in 2013 http://www.sitepoint.com/6-ways-seo-will-change-in-2013
Webmaster Guidelines http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769&topic=1724121&ctx=topic
Using a Lynx Browser - shows you what you web site looks like to a Web Crawler
http://royal.pingdom.com/2012/06/25/using-web-browser-lynx-visit-top-websites/
See what your web page looks like to a Crawler: http://www.delorie.com/web/lynxview.html
Submit your Content to Google http://www.google.com/submityourcontent/
95 SEO Tips http://webdesign.about.com/od/seo/tp/seo_tips_and_tricks.htm?nl=1
It's always changing http://searchengineland.com/google-page-layout-algorithm-update-135847?utm_source=feedburner&utm_medium=feed&utm_campaign=feed-main
O'Reilly Webcast: Google in the Real World: How Links Boost Your Rankings (free & online) http://event.on24.com/view/presentation/flash/EventConsoleNG.html?uimode=nextgeneration&eventid=386654&sessionid=1&username=&partnerref=&format=fhaudio&mobile=false&flashsupportedmobiledevice=false&helpcenter=false&key=1ED4BDEFAA0B3D54ED4D61595459C347&text_language_id=en&playerwidth=1000&playerheight=650&overwritelobby=y&eventuserid=59755482&contenttype=A&mediametricsessionid=49653622&mediametricid=800298&usercd=59755482&mode=launch#
SEO Terms:
Content - is King
Your content needs to be relevant to the page it is on
SEO is all about what words are on your page,
GoogleBots & WebBots can't read pictures, graphics or Flash
they can only read the source code.
So even though JilMac says people don't read your web pages - but Bots DO!
Include the search engine keywords, that you want people to search for you with
Any advertisement on your Business Cards, Mailings or Advertisements should include the keywords you want people to search for you with.
Meta Data, MetaTags & KeyWords
Meta Data - is the data about your data. In case of a Web Page - it is the Data about the Web Page - a Summary of the Web Page of sorts
Description Meta Tag - under 500 words,
the first 100 words are most important because some crawlers don't read past that.
use the keyword terms twice in this description but creatively and honestly.
Keywords Meta Tag - that you want people to search for you with.
put comma between phrases
order matters - put most important keywords first
Keyword Density - http://sbinfocanada.about.com/cs/searchengines/a/keyworddensity.htm
BackLinking - Other Web Sites that LINK TO YOU
BackLink to you are counted in your SEO
IF the BackLink has a Higher SEO ranking (Good Neighbor) than your Web Site - that is better.
IF the BackLink has a Similar SEO ranking (Neighbor) than your Web Site - that is good.
IF the BackLink has a Lower SEO ranking (Bad Neighbor) than your Web Site - that is OK.
IF the BackLink has a Blocked SEO ranking (Bad Neighborhood) ..................... - that is BAD. Remove your link to this site.
Forming partnerships with vendors you use is a good way to give them a BackLink
AND make them want to link to you.
Link Farm - not a true link - but something you bought - does not have any real meaning to your site, or what your site is about.
Organic Search - there are two kinds of Search Results
Paid Results - advertisers are placed at the TOP of the search - on a tinted background identified with a small "AD"
Organic or Natural Results - from what you searched on - usually the Customers Favorite.
On-Page - Links that are on your site, and link to your site.
Off-Page - Getting other websites to LINK to YOUR Website (Real links and NOT from a paid Link Farm)
Blogs, Articles, Press Releases are quality links that are search engine friendly and Google Friendly http://support.google.com/webmasters/bin/answer.py?hl=en&answer=40349
SEO all your Web Pages - even ones that are in other products
Optimize your Linked-IN URL
Optimize your Linked-IN URL
By default, LinkedIn gives your profile a wonky URL with a bunch of numbers and letters.
To help clean it up, you can choose a custom URL for your public profile.
This will help Google bring your name up in search, plus it makes you look more reputable
to people searching for someone with your skill set.
To change your URL, go to your edit profile page and scroll to the "Public Profile" section.
Click "Edit" next to the URL to choose a new one.
FACEBOOK.com
PINTREST.com
TWITTER.com
Google Engage for Agencies
Google Engage for Agencies portal.
3 Easy Steps to Get Started
1. Complete the webinar trainings to learn more and refresh your knowledge of Google's business solutions. You must complete your training within 30 days of this approval email. Training requires approximately 2 hours - Training
2. Request coupons and use the coupons to introduce your customers to online marketing and become their guide in online marketing - Coupon Dashboard
3. Take advantage of the sales ready marketing materials we have prepared for you.
Please send us your feedback and questions here.
Best, Google Engage Team
PS. Know other web professionals who work with small business? Don't forget to recommend Google Engage to them.
Google Engage - https://google-engage.appspot.com/us/profile_edit/
Training: Getting Started with AdWords https://google-engage.appspot.com/us/educationlist/
ARTICLES
Stop Optimizing Old Content and Start Adding New Content http://webdesign.about.com/od/seo/a/write-moar-content.htm?nl=1
SEO is Dead http://www.sitepoint.com/seo-is-dead/ (both of these articles come from SitePoint LOL)
SEO Terms:
Content - is King
Your content needs to be relevant to the page it is on
SEO is all about what words are on your page,
GoogleBots & WebBots can't read pictures, graphics or Flash
they can only read the source code.
So even though JilMac says people don't read your web pages - but Bots DO!
Include the search engine keywords, that you want people to search for you with
Any advertisement on your Business Cards, Mailings or Advertisements should include the keywords you want people to search for you with.
Meta Data, MetaTags & KeyWords
Meta Data - is the data about your data. In case of a Web Page - it is the Data about the Web Page - a Summary of the Web Page of sorts
Description Meta Tag - under 500 words,
the first 100 words are most important because some crawlers don't read past that.
use the keyword terms twice in this description but creatively and honestly.
Keywords Meta Tag - that you want people to search for you with.
put comma between phrases
order matters - put most important keywords first
Keyword Density - http://sbinfocanada.about.com/cs/searchengines/a/keyworddensity.htm
BackLinking - Other Web Sites that LINK TO YOU
BackLink to you are counted in your SEO
IF the BackLink has a Higher SEO ranking (Good Neighbor) than your Web Site - that is better.
IF the BackLink has a Similar SEO ranking (Neighbor) than your Web Site - that is good.
IF the BackLink has a Lower SEO ranking (Bad Neighbor) than your Web Site - that is OK.
IF the BackLink has a Blocked SEO ranking (Bad Neighborhood) ..................... - that is BAD. Remove your link to this site.
Forming partnerships with vendors you use is a good way to give them a BackLink
AND make them want to link to you.
Link Farm - not a true link - but something you bought - does not have any real meaning to your site, or what your site is about.
Organic Search - there are two kinds of Search Results
Paid Results - advertisers are placed at the TOP of the search - on a tinted background identified with a small "AD"
Organic or Natural Results - from what you searched on - usually the Customers Favorite.
SEO all your Web Pages - even ones that are in other products
Optimize your Linked-IN URL
Optimize your Linked-IN URL
By default, LinkedIn gives your profile a wonky URL with a bunch of numbers and letters.
To help clean it up, you can choose a custom URL for your public profile.
This will help Google bring your name up in search, plus it makes you look more reputable
to people searching for someone with your skill set.
To change your URL, go to your edit profile page and scroll to the "Public Profile" section.
Click "Edit" next to the URL to choose a new one.
FACEBOOK.com
PINTREST.com
TWITTER.com
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