Event tracking with Google Tag Manager

http://www.youtube.com/watch?v=vli0AtMTuQAhttp://www.youtube.com/watch?v=vli0AtMTuQA

Event Tracking - what is it? http://www.youtube.com/watch?v=dERp9CYLAgg

SEO Tools - what are they and what do they do http://www.youtube.com/watch?v=GzOoIxjj_QA

Google Developer Guide - adding a Data Layer

https://developers.google.com/tag-manager/devguide