Much of this information is supplied by Google - and the On-Line reasons are just growing - Thank Google for being such a wonderful trainer & mentor!

Webmaster Tools http://www.google.com/webmasters/

GOOGLE LEARN http://www.google.com/ads/learn/

Why Does Being Online Matter?

http://www.google.com/ads/learn/starting-business/videos/setup-adwords.html#utm_source=lwg&utm_campaign=navigation&utm_medium=hc

GOAL: Creating the Website - create a Google Web site

GOAL: Create a FaceBook page. Athena Crosby http://www.AthenaCrosby.com the Student Technical Support VAL volunteer,

barters for some of her services. She is also expanding her business, just like you.

Devising Your Online Marketing Plan

http://www.google.com/ads/learn/starting-business/videos/marketing-plan.html#utm_source=lwg&utm_campaign=navigation&utm_medium=hc

GOAL - sell X-number of _____ by __/__/__ .

BUDGET - there are about ___ days until ______ - if we budget $___ in advertising, and apply the Google Discount from the link below, advertising will be $_____ .

https://services.google.com/fb/forms/adwordscoupon/?site=uc-adwords-txt-all&utm_term=txt-all2uc&utm_source=en-us-ha-rm-adwords-txt-all2uc&utm_medium=ad&utm_campaign=en

Local – The What, The Why, The How

http://www.google.com/ads/learn/starting-business/videos/local-marketing.html#utm_source=lwg&utm_campaign=navigation&utm_medium=hc

GOALS: Advertise to Motorcycle groups in the area

Google Maps - You are already set up for

Devising Your Online Marketing Plan

http://www.google.com/ads/learn/starting-business/videos/marketing-plan.html#utm_source=lwg&utm_campaign=navigation&utm_medium=hc

End - Sold 100 Whirligigs by Christmas

Reach Local Customers with Google Places

http://www.google.com/ads/learn/marketing-business/worksheets/reach-local-customers.html#utm_source=lwg&utm_campaign=navigation&utm_medium=hc

Monetize - what does it mean?

Facebook LIKE tags … Monetize the Like Button GUIDE

Great Article - that if finally "got" what Monetize meant: http://www.omniture.com/offer/1175?offer_version=226&cms_site_lang=1&s_rtid=39767&sfid=0033000000iSuPJAA0&elq=fdd48e7c56be461fac666236c6521ee5&s_iid=38555&ct=email&cp=lead%20acquisition

Monetize - http://dictionary.reference.com/browse/Monetize+

http://en.wikipedia.org/wiki/Monetize

Revenue from business operations

In some industry sectors, monetization is a buzzword for adapting non-revenue-generating assets to generate revenue. Failure to monetize web sites was a problem that caused many businesses to fold during the dot-com bust. Web sites that do generate revenue are often monetized via advertisements or subscription fees.

Pintrist is Missing!! http://static5.businessinsider.com/image/4fb5077becad045f47000003-960/buddy-media-social-marketing.jpg

Online Marketing Vocabulary

http://www.google.com/ads/learn/starting-business/worksheets/online-marketing-vocab.html#utm_source=lwg&utm_campaign=navigation&utm_medium=hc

Promoting your business online can be confusing if you don’t understand the lingo. So here’s

a little cheat sheet to guide you through online marketing terminology.

• • Blog – A type of website or online journal that allows you to publish articles and updates

  • that visitors can comment on.

• Display Ads – Ads displayed on websites. Display ads can be static or animated and

• include images, video, text, and interactive elements.

• Email Marketing – A marketing technique whereby email is used to promote products or

• services to potential customers and generate repeat business from existing customers.

• Local Marketing – Marketing initiatives that promote your business to potential

• customers in your region, state, or city (local area).

• Organic (Natural) Search Results – Free listings displayed on search engine results

• pages that are relevant to the search terms entered.

• Pay-Per-Click (PPC) – An online payment model where you only pay when someone

• clicks on your online ad.

• Return on Investment (ROI) – A way to measure the performance, or efficiency, of an

• investment. To calculate the ROI of your marketing investments, divide the benefits

• (return) by the cost of the investment.

• Search Engine Marketing (SEM) – The use of online advertising on search engine results

• pages to help visitors find your website. SEM often uses pay-per-click (PPC), a bidding

• model that charges advertisers only when someone clicks on their ad (also referred to as

• cost-per-click, or CPC).

• Search Engine Optimization (SEO) – Improving a website’s presence in organic search

• engine results.

• Search Engine Results Page – The list of websites displayed by a search engine, such as

• Google, after someone searches for a word or phrase.

• Social Media – Websites, blogs, forums, online communities, social networks, image and

• video sharing sites that encourage people to interact, share, and collaborate.

• Social Media Marketing – Advertising and promoting your business, products and

• services through social media and social media sites.

How do I Learn More??

http://Lynda.com

• What is On-Line Marketing?? How do you Build a RELATIONSHIP with your customer on-Line?

• http://www.lynda.com/Business-Business-Skills-tutorials/Insights-from-Online-Marketer/105328-2.html?lpk2=105328

  • Content Marketing - Share your Story with the World - how to get your customer base to SHARE your content?

  • http://www.lynda.com/Business-Business-Skills-tutorials/Insights-from-Content-Marketer/108136-2.html?utm_source=LDCemail&utm_medium=email&utm_campaign=ReleaseAnnouncements_2012nov20-non