Learn what Google Ad-Words is
http://www.youtube.com/user/GoogleBusiness?v=tx2L6EGa9DY&lr=1
Budget, Ads or Campaign, Keywords
Google is having a Holiday Special - Signup by Dec 15th
Get up to 2 months of free advertising* Got a question? Call us at 1-800-922-2264 for free setup support.**
However here is the small print: The maximum promotional credit which can be awarded for this offer is $250, based on spend of $125 or more during the spend match period.
If you're still interested in advertising on Google, our special holiday offer for AdWords Express makes this a great time to get started. Get your business on Google in minutes and receive up to two months' worth of free advertising.
With AdWords Express, you can:
Keep things simple. Just pick a business category, write an ad and set your budget. AdWords Express will automatically select when and where your ads appear. You can stop, start or change them anytime.
Advertise even without a website. If you don't have a website, send customers to your Google+ Local page (which you can create for free in minutes) or have them call you with one click on your ad.
Sign up for AdWords Express before December 16, 2012, and we'll give you back double what you spend the rest of this year – up to two months worth of free advertising come January.*
See you online, The Google AdWords Team
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Google Resources
AdWords Beginner’s Guide http://adwords.google.com/support/aw/bin/static.py?hl=en&guide=21899&page=guide.cs - Great tips for new online advertisers
AdWords Online Classroom http://adwords.google.com/support/aw/bin/static.py?hl=en&page=webinars.cs - Free online video tutorials on a range of topics
AdWords Help Centre http://adwords.google.com/support/aw/?hl=en Answers to all of your questions about AdWords:
AdWords Help Forum http://www.google.com/support/forum/p/AdWords?hl=en Discuss AdWords topics with other AdWords users
To access your AdWords account, please log in at https://adwords.google.com
More Google Training
Google Overview of Ad-Words http://www.google.com/adwords/seminars/adwords101.html watch the video - it has a good overview
Marketing Campaigns http://www.google.com/adwords/seminars/adwords201.html This video explains Marketing Campaigns
Ad-Words Outline 301+302 http://www.google.com/adwords/seminars/adwords301.html
Analytics http://www.google.com/adwords/seminars/analytics1.html
Optomization http://www.google.com/adwords/seminars/wso.html
Basic Concepts about On-Line Marketing Campaigns
1. Each campaign should have it's own landing page
2.
AD-Words now formally called "Google ENGAGE"
ENGAGE is the name for the Program JilMac is enrolled in for training in Google Ad-Words
Login into my Google account
go to the Google ENGAGE page http://google.com/agencies/engage
Watched 4 youTube videos to qualify: https://google-engage.appspot.com/us/education/
on-Line Advertising / on-Line Campaigns - Search, Display, and Video tools, with reporting
ad-Words -
Brand Awareness
Google Checkout - https://checkout.google.com/sell/?gsessionid=D69yjj_7hvI
Google Wallet - https://wallet.google.com
Google Analytics - http://www.google.com/analytics/#utm_medium=et&utm_source=us-en-et-checkouthppQ108&utm_campaign=en
Examples: When I (JilMac) go to this site http://www.zetcode.com/lang/php/functions/
I see Cabot Cheese Ads - but that is because I go to Cabot from time to time
What do you get when you visit this site?