ORB (Opinion Research Business): “Established in 1994, ORB have grown to become one of the UK's leading bespoke corporate and issues-led market research companies. In more than a decade of continual growth, we have worked successfully with over 150 clients in the private, public and voluntary sectors in over 65 countries” (see: http://www.opinion.co.uk/who-we-are.aspx ).
ORB on post-invasion violent deaths in Occupied Iraq (2008): “January 2008 - Update on Iraqi Casualty Data. Further survey work undertaken by ORB, in association with its research partner IIACSS, confirms our earlier estimate that over 1,000,000 Iraqi citizens have died as a result of the conflict which started in 2003.
Following responses to ORB’s earlier work, which was based on survey work undertaken in primarily urban locations, we have conducted almost 600 additional interviews in rural communities. By and large the results are in line with the ‘urban results’ and we now estimate that the death toll between March 2003 and August 2007 is likely to have been of the order of 1,033,000. If one takes into account the margin of error associated with survey data of this nature then the estimated range is between 946,000 and 1,120,000.”. [1].
[1]. ORB (Opinion Research Business), “January 2008 - Update on Iraqi Casualty Data”, January 2008: http://www.opinion.co.uk/Newsroom_details.aspx?NewsId=88 .