Gæstetyper

Kilde: Visitdenmark

Den danske turist i Danmark

Hvem er de danske turister, der holder ferie i Danmark?

Danskerne elsker at rejse. I så høj grad, at 8 ud af 10 danskere var på ferie med overnatning i år 2015. Over halvdelen af dem holdt en eller flere ferier i Danmark i 2015. Det er dermed et bredt udsnit af den danske befolkning, som holder ferie i Danmark.

I 2015 foretog danskerne 24,4 mio. overnatninger på de officielle overnatningssteder i Danmark, når de holdt en ferie eller var på forretningsrejse. Derudover overnatter danskerne også hos deres venner og familie, holder ferie i eget sommerhus, benytter Airbnb eller låner et feriehus.

Hvad kan danskerne godt lide ved Danmark?

Langt størstedelen af danskernes overnatninger i Danmark foretages i områder tæt på strand og natur, gerne på en campingplads eller i et feriehus.

De primære årsager til, at danskerne vælger at holde ferie i Danmark er: den danske natur, kystlivet og at besøge familie og venner. De største barrierer for at vælge Danmark er: det danske vejr og et ønske om at opleve en anden kultur og natur.

Ikke overaskende er Danmark det land i Nordeuropa som danskerne har mest kendskab til som feriedestination. Danmark er også det land som danskerne bedømmer til at være det mest attraktive feriemål i Nordeuropa.

Fakta om danske turister i Danmark

Overnatninger i 2015: 24,4 mio.

Top 10 rejsemotiver:

• 1. Gode overnatningssteder, 58%

  2. Naturoplevelser, 56%

  3. Strand, kyst og hav, 55%

  4. Trygt ophold, 52%

  5. God/billig transport, 46%

  6. Rent og miljøvenligt, 46%

  7. Fornuftigt prisniveau, 45%

  8. Venlige/imøkommende folk, 45%

  9. Børnevenligt land, 43%

  10. God service/betjening, 42%

Top 5 overnatningsformer

• 1. Camping, 34%

  2. Hotel, 33%

  3. Lejet feriehus, 18%

  4. Feriecenter, 10%

  5. Vandrerhjem, 3%

Kilde: Danmarks Statistik.

Døgnforbruget inkluderer overnatninger, mad m.m., og afhænger derfor af overnatningsform og opholdslængde.

• Kyst- og naturturister: 500 kr.

• Storbyturister (København): 1.420 kr.

• Erhvervsturister: 1.600 kr

Opholdslængde

Antal overnatninger i snit:

• Kyst- og naturturister: 4,5

• Storbyturister (København): 1,9

Source: Visitdenmark

The Danish tourist in Denmark

Who are the Danish tourists holidaying in Denmark?

Danes love to travel. So much so that 8 out of 10 Danes went on an overnight holiday in 2015. Over half of them took one or more holidays in Denmark in 2015. This means that a broad cross-section of the Danish population takes holidays in Denmark.

In 2015, Danes spent 24.4 million nights at official accommodation in Denmark when on holiday or on a business trip. In addition, Danes also stay with friends and family, holiday in their own holiday home, use Airbnb or borrow a holiday home.

What do Danes like about Denmark?

The vast majority of overnight stays by Danes in Denmark are made in areas close to beaches and nature, preferably on a campsite or in a holiday home.

The main reasons why Danes choose to holiday in Denmark are: the Danish countryside, coastal life and visiting family and friends. The main barriers to choosing Denmark are: the Danish weather and a desire to experience a different culture and nature.

Not surprisingly, Denmark is the country in Northern Europe that Danes know most about as a holiday destination. Denmark is also the country that Danes rate as the most attractive holiday destination in Northern Europe.

Facts about Danish tourists in Denmark

Overnight stays in 2015: 24.4 million

Top 10 travel motives:

1. Good accommodation, 58%

2. Nature experiences, 56%

3. Beach, coast and sea, 55%

4. Safe stay, 52%

5. Good/cheap transport, 46%

6. Clean and environmentally friendly, 46%

7. Reasonable price level, 45%

8. Friendly/welcoming people, 45%

9. Child-friendly country, 43%

10. Good service, 42%

Top 5 types of accommodation

1. Camping, 34%

2. Hotel, 33%

3. Rented holiday home, 18%

4. Holiday centre, 10%

5. Hostels, 3%

Source: Statistics Denmark.

Daily consumption includes accommodation, food, etc., and therefore depends on the type of accommodation and length of stay.

• Coastal and nature tourists: 500 DKK

• City tourists (Copenhagen): DKK 1,420

• Business tourists: 1.600 kr

Length of stay

Average number of nights:

• Coastal and nature tourists: 4.5

• City tourists (Copenhagen): 1.9

Den svenske turist

Hvem er de svenske turister, der rejser til Danmark?

De svenske turister kommer hovedsageligt fra Syd- og Vestsverige. De kommer enten som voksne par i alderen 40+ eller sammen med deres familie, når børnene er omkring 6-11 år. Svenske turister foretrækker at holde korte ferier i Danmark.

Sådan genkender du en svensk turist

De er ofte smart og moderigtigt klædt

Når de skal ud at spise, opsøger de gerne dansk gastronomi. Det er imidlertid danskproducerede rejer, krabber og skaldyr – og gerne friske - der regnes som uundgåelige på en ferie i Danmark. Også smørrebrød og mere klassisk dansk mad som rødspættefilet med remoulade har sin plads på den svenske middagstallerken.

Svenske turister ser typisk ikke Danmark som et sted, hvor man holder sin hovedferie. Den holder de derimod i varme og mere eksotiske lande. Svenskere ser først og fremmest Danmark som et attraktivt kortferieprodukt.

Svenskerne kommer eksempelvis for at

• • spise på en kro,

  • opleve dansk arkitektur på en vandring gennem nogle af de mange charmerende danske byer,

  • have det sjovt med familien i et af vores mange badelande og forlystelsesparker eller

  • for at bo i en bolig med dansk design.

Hvad kan svenskerne godt lide ved Danmark og danskerne?

Det er nærheden til danskerne, der i særlig grad tiltrækker de svenske turister. De føler et nært broderligt bånd til Danmark.

De opfatter danskerne som

• • afslappede

  • ukomplicerede og

  • ærlige.

Svenskerne kan godt lide den frie danske livsstil og livsindstilling, og de slapper af i danskernes selskab.

Danskere opfattes også som mere europæiske og dermed mere kontinentale end de andre nordiske lande – nærmest sydeuropæiske. Danskerne er kort sagt mere optagede af at have det godt og hyggeligt, end af at få tingene klaret i en fart.

Sådan møder du en svensk turist

Svenske turister efterspørger i høj grad autenticitet på deres ferie i Danmark. Man skal som turist føle, at man får og oplever noget ægte ved stedet. Noget, som de kun kan opleve netop der, hvor de er. Derfor er det også vigtigt at møde dem med et dansk sindelag. At præsentere dem for det gode, danske liv, hvor folk har det godt og tager det hele i roligt tempo - det kunne beskrives som ”nordisk velvære”.Svenskerne ønsker ikke at komme på en allerede planlagt og skemalagt ferie, men vil have friheden til selv at bestemme. Så længe, de har mulighed for at lave forskellige aktiviteter, så skal de nok selv finde ud af, hvad de vil opleve.

Fakta om svenske turister i Danmark

Overnatninger i 2015: 1,8 mio.

Region Nordjylland: 300.000 (Kilde: DS)

Døgnforbruget

inkluderer overnatninger, mad m.m., og afhænger derfor af overnatningsform og opholdslængde.

• Kyst- og naturturister: 720 kr.

• Storbyturister (København): 1.970 kr.

• Erhvervsturister: 1.940 kr.

Opholdslængde

Antal overnatninger i snit:

• Kyst- og naturturister: 3,3

• Storbyturister (København): 2,1

The Swedish tourist

Who are the Swedish tourists travelling to Denmark?

Swedish tourists come mainly from southern and western Sweden. They come either as adult couples aged 40+ or with their families when the children are around 6-11 years old. Swedish tourists prefer to spend short holidays in Denmark.

How to recognise a Swedish tourist

They are often smart and fashionably dressed

When they go out to eat, they like to seek out Danish gastronomy. However, Danish shrimps, crabs and seafood - and preferably fresh - are considered a must on a holiday in Denmark. Smørrebrød and more classic Danish food such as plaice fillet with remoulade also have their place on the Swedish dinner plate.

Swedish tourists don't typically see Denmark as their main holiday destination. Instead, they spend it in warmer and more exotic countries. Swedes see Denmark primarily as an attractive short break product.

For example, Swedes come to

• eat at an inn,

• experience Danish architecture on a walk through some of the many charming Danish towns,

• have fun with the family in one of our many seaside resorts and theme parks or

• to live in a home with Danish design.

What do Swedes like about Denmark and Danes?

It is the proximity to the Danes that particularly attracts Swedish tourists. They feel a close brotherly bond with Denmark.

They see Danes as

• relaxed

• uncomplicated and

• honest.

Swedes like the free Danish lifestyle and attitude to life, and they relax in the company of Danes.

Danes are also perceived as more European and thus more continental than the other Nordic countries - almost southern European. In short, Danes are more concerned with having a good time than with getting things done in a hurry.

How to meet a Swedish tourist

Swedish tourists are looking for authenticity on their holiday in Denmark. As a tourist, you need to feel that you are getting and experiencing something genuine about the place. Something that they can only experience right where they are. That's why it's important to meet them with a Danish attitude. Introducing them to the good Danish life, where people are happy and take it all in their stride - this could be described as "Nordic well-being".Swedes do not want to come on an already planned and scheduled holiday, but want the freedom to decide for themselves. As long as they have the opportunity to do different activities, they will find out for themselves what they want to experience.

Facts about Swedish tourists in Denmark

Overnight stays in 2015: 1.8 million

North Jutland region: 300,000 (Source: DS)

Daily consumption

includes accommodation, food, etc., and therefore depends on type of accommodation and length of stay.

• Coastal and nature tourists: 720 DKK

• City tourists (Copenhagen): DKK 1,970

• Business tourists: DKK 1 940

Length of stay

Average number of nights:

• Coastal and nature tourists: 3.3

• City tourists (Copenhagen): 2.1

Den norske turist

Sådan genkender du en norsk turist

De norske turister er typisk mere praktisk end fashionabelt klædt.

De går typisk i

• • travesko,

  • reflekser,

  • rygsæk,

  • skaljakke og

  • den obligatoriske Fjäldräven.

De norske turister tager typisk en dag ad gangen, og så bliver de ikke skræmt af dårligt vejr. Alt vejr er udendørsvejr for norske turister.

Røde pølser, is med guf og klassisk dansk mad som stjerneskud og flæskesteg bliver skyllet ned med snaps og øl.

Hvad kan nordmændene godt lide ved Danmark og danskerne?

Nordmænd mener generelt, at vejret er bedre i Danmark, som de finder eksotisk, spændende og anderledes, men også trygt, venligt og økonomisk forsvarligt. Danmark er næsten som derhjemme, bare hyggeligere.

Nordmændene føler et særligt bånd til danskerne, som de ikke føler overfor andre nationaliteter. Dette bånd er det eneste, som resten af verden ikke kan kopiere. Nordmænd ser på danskerne som lidt større livsnydere end nordmænd.

Sådan møder du en norsk turist

For nordmænd er den ægte oplevelse vigtigere end den sidste lille internationale professionalitet i serviceniveauet. Nordmænd vil kort sagt hellere blive fornærmet på rigtig dansk end serviceret på amerikansk.

Danskerne skal dog også passe på med at være for afslappede og åbne, og det værste, vi danskere kan gøre, er at forveksle dem med svenskere.

Fakta om norske turister i Danmark

Overnatninger i 2015: 2,6 mio. Kilde: DS

Døgnforbruget inkluderer overnatninger, mad m.m., og afhænger derfor af overnatningsform og opholdslængde.

• Kyst- og naturturister: 820 kr.

• Storbyturister (København): 1.880 kr.

• Erhvervsturister: 1.960 kr.

Opholdslængde

Antal overnatninger i snit:

• Kyst- og naturturister: 5,0

• Storbyturister (København): 2,4

The Norwegian tourist

How to recognise a Norwegian tourist

Norwegian tourists are typically dressed more practically than fashionably.

They typically wear

• Trekking shoes,

• reflectors,

• backpack,

• shell jacket and

• the obligatory Fjäldräven.

Norwegian tourists typically take one day at a time, so they are not frightened by bad weather. All weather is outdoor weather for Norwegian tourists.

Red sausages, ice cream with guf and classic Danish food like stjerneskud and pork roast are washed down with schnapps and beer.

What do Norwegians like about Denmark and Danes?

Norwegians generally think the weather is better in Denmark, which they find exotic, exciting and different, but also safe, friendly and affordable. Denmark is almost like home, only cosier.

Norwegians feel a special bond with Danes that they do not feel with other nationalities. This bond is the only one that the rest of the world cannot copy. Norwegians look at Danes as slightly more life-loving than Norwegians.

How to meet a Norwegian tourist

For Norwegians, the genuine experience is more important than the last bit of international professionalism in the level of service. In short, Norwegians would rather be insulted in proper Danish than served in American.

However, Danes also have to be careful not to be too relaxed and open, and the worst thing we Danes can do is confuse them with Swedes.

Facts about Norwegian tourists in Denmark

Overnight stays in 2015: 2.6 million Source: DS

Daily consumption includes accommodation, food, etc., and therefore depends on the type of accommodation and length of stay.

• Coastal and nature tourists: DKK 820.

• City tourists (Copenhagen): DKK 1,880

• Business tourists: DKK 1 960

Length of stay

Average number of nights:

• Coastal and nature tourists: 5.0

• City tourists (Copenhagen): 2.4

The German tourist

Who are the German tourists who come to Denmark?

The German visitors are core healthy German middle class.

They come by car to the Danish shores. Almost every third family has a dog in the car.

Most of them come from the north-western Länder: Schleswig-Holstein, Hamburg, Bremen, Lower Saxony and North Rhine-Westphalia.

Four out of five stay in holiday homes, and the majority of overnight stays are in municipalities along the North Sea.

How to recognise a German tourist

Germans typically dress in outdoor clothes and shorts, and although contrary to Danish stereotypes they don't like rainy weather, a shower or two doesn't faze them.

They love hot dogs and fresh fish, Danish softice, pastries and organic produce are also in high demand.

German tourists are also typically very well prepared. Everything is planned from home - from the food plan for the whole holiday to selected excursion destinations to how they will get to Denmark.

What do German tourists like about Denmark and Danes?

Germans travel to Denmark mainly to spend their holidays by the coast.

They are motivated by a safe and secure place to stay, where there is space and time for the family. German visitors hike and cycle in great numbers. Other strong travel motives include activities by or on the water and the opportunity to indulge in wellness, good food and shopping.

German tourists also love the Danes' relaxed approach to life. They find Danes friendly, accommodating and modern.

How to meet a German tourist

Germans are used to a strong link between price and quality and therefore expect a high level of service when the price is high.

They want to be treated politely, have their suitcase carried to the hotel in Copenhagen and their coffee served at the table in the café. This should be accompanied by a "Bitte".

German tourists are also wary of high Danish prices, so it may be a good idea to avoid spending too much energy talking about design and Michelin stars, which mostly make them associate with their wallets. Instead, point them in the direction of the local sausage stall, Nordic produce from the farm shop and fresh fish from the cutter. Or to a unique gem in what is Denmark's real trump card: our magnificent and accessible nature.

Facts about German tourists in Denmark

Overnight stays in 2015: 13.8 million Source: DS

Daily consumption includes accommodation, food, etc., and therefore depends on the type of accommodation and length of stay.

• Coastal and nature tourists: DKK 410

• City tourists (Copenhagen): DKK 1,540

• Business tourists: 2.020 kr.

Length of stay

Average number of nights:

• Coastal and nature tourists: 8.3

• City tourists (Copenhagen): 2.8

Den hollandske turist

Hvem er de hollandske turister, der kommer til Danmark?

Fire ud af fem hollandske turister, der besøger Danmark, er på ferie kyst- og naturferie. Det er typisk ældre par over 55 år samt børnefamilier i de højere sociale klasser.

De er husejere og tager gennemsnitligt et højt antal ferier. De kommer typiske fra Nord- og Østholland, der er tættest på Danmark.

Sådan genkender du en hollandsk turist

Hollænderne er typisk velklædte, men med et praktisk islæt. Hollænderne planlægger generelt meget af ferien på forhånd. De ønsker en effektiv ferie og har allerede nogle ønsker parat på forhånd, som imødekommer ønsker i familien.

De hollandske turister er dog også åbne, afslappede og uhøjtidelige. De er gode til engelsk, og deres humor minder meget om den danske, hvilket gør, at mødet med danskerne ofte bliver erfaret som positivt.

De hollandske turister vil gerne prøve madvarer fra det lokale danske køkken. Wienerbrød, smørrebrød, en stor isvaffel og fisk og skaldyr er altid et hit.

De hollandske turister kommer til Danmark på grund af plads ro og frihed.

De kan godt lide

• • de små hyggelige og autentiske byer,

  • naturoplevelser, der passer til børnefamilier, samt

  • kultur- og attraktionsoplevelser, som ikke er overrendte.

Hvad kan hollændere godt lide ved Danmark og danskerne?

Hollændere opfatter Danmark som et overraskende dejligt ferieland. De kommer typisk hertil med en forestilling om, at der ikke er så meget at opleve, og at vejret ikke er synderligt godt.

Men det er ofte gjort til skamme, når de rejser hjem. De hollandske turister føler sig typisk frie og velkomne. De betragter Danmark som et trygt land at holde ferie i, og danskerne som venlige og gode til fremmedsprog.

Der er også en særlig kemi mellem danskere og hollændere, som gør, at hollænderne føler sig godt tilpas og nærmest føler sig hjemme i Danmark.

Sådan møder du en hollandsk turist

Hollandske turister vil meget gerne møde og snakke med danskere, som de betragter som meget venlige. De er dog også generelt meget kritiske konsumenter. De forventer at blive taget seriøst, når de eksempelvis klager over manglende rengøring eller mindre god service, og så har de øje for pris og kvalitet og forhandler gerne en bedre pris eller gør brug af tilbud og rabatordninger.

Hollændere vil gerne have autenticitet i alle aspekter af deres rejse fra maden, til overnatningsstedet til oplevelserne. De søger derfor typisk heller ikke masseturisme, men går efter at undgå for lange ventetider, køer ved attraktioner og den slags.

Fakta om hollandske turister i Danmark

Overnatninger i 2015: 1,1 mio. Kilde: DS.

Døgnforbruget inkluderer overnatninger, mad m.m., og afhænger derfor af overnatningsform og opholdslængde.

• Kyst- og naturturister: 450 kr.

• Erhvervsturister: 1.850 kr.

Opholdslængde
Antal overnatninger i snit:

• Kyst- og naturturister: 5,9

The Dutch tourist

Who are the Dutch tourists who come to Denmark?

Four out of five Dutch tourists visiting Denmark are on coastal and nature holidays. They are typically older couples over 55 and families with children in the higher social classes.

They are homeowners and take a high number of holidays on average. They typically come from North and East Holland, which are closest to Denmark.

How to recognise a Dutch tourist

The Dutch are typically well dressed, but with a practical edge. The Dutch generally plan much of their holiday in advance. They want an efficient holiday and already have some wishes ready in advance, which meet wishes in the family.

However, Dutch tourists are also open, relaxed and unpretentious. They are good at English and their sense of humour is very similar to that of the Danes, which means that encounters with Danes are often experienced as positive.

Dutch tourists are keen to try food from the local Danish kitchen. Wienerbrød, smørrebrød, a large ice cream cone and seafood are always a hit.

Dutch tourists come to Denmark for the space, peace and freedom.

They like

• the small, cosy and authentic towns,

• nature experiences suitable for families with children, and

• cultural and attraction experiences that are not overcrowded.

What do the Dutch like about Denmark and the Danes?

The Dutch see Denmark as a surprisingly nice holiday destination. They typically come here with the idea that there is not much to experience and that the weather is not very good.

But that's often put to shame when they return home. Dutch tourists typically feel free and welcome. They see Denmark as a safe country to holiday in and the Danes as friendly and good at foreign languages.

There is also a special chemistry between Danes and Dutch, which makes the Dutch feel comfortable and almost at home in Denmark.

How to meet a Dutch tourist

Dutch tourists are keen to meet and talk to Danes, whom they consider very friendly. However, they are also generally very critical consumers. They expect to be taken seriously when, for example, they complain about a lack of cleaning or poor service, and then they have an eye for price and quality and are happy to negotiate a better price or make use of offers and discount schemes.

The Dutch want authenticity in every aspect of their trip, from the food to the accommodation to the experiences. Therefore, they typically do not seek mass tourism, but go for avoiding too long waiting times, queues at attractions and the like.

Facts about Dutch tourists in Denmark

Overnight stays in 2015: 1.1 million Source: DS.

Daily consumption includes accommodation, food, etc., and therefore depends on the type of accommodation and length of stay.

• Coastal and nature tourists: DKK 450.

• Business tourists: DKK 1 850.

Length of stayNumber of nights on average:

• Coastal and nature tourists: 5.9

Den engelske turist

Hvem er de britiske turister, som kommer til Danmark

Hovedparten af de britiske turister i Danmark gæster København.

De er rejselystne og rejsevante og har København som en Must See storby på deres liste over rejsemål.

De britiske storbyturister er typisk par uden børn og rejser også gerne flere par sammen eller på venne-/venindetur.

De er veluddannede og har en mellemhøj eller høj indkomst. De flyver hertil, bor på hotel tæt på byliv og aktivitets- / attraktionstilbud og opfatter ikke Danmark og København som et dyrt sted at besøge. Det er cool, trendy og spændende.

Sådan genkender du en britisk turist

Briterne kan kendes på deres iPhone, som de ofte bruger som kamera. De er glade for wienerbrød, bacon, smørrebrød og dansk øl.

Kendskabet til Danmark er begrænset, og dem, som kommer hertil, er velforberedte og har læst brochurer, kataloger og guidebøger før ankomst.

Turistattraktioner som Nyhavn, Den Lille Havfrue og Tivoli er populære, men lige så vigtigt er det at opleve Christiania og nattelivet.

Hvad kan de godt lide ved Danmark og danskerne?

Briterne motiveres af variationen i udbuddet af

• • aktiviteter og attraktioner

  • bylivet og

  • den venlige og imødekommende befolkning,

  • kultur og historie samt

  • moderne kunst og design.

Dansk gastronomi er også populær – det behøver ikke være Michelin, men skal være god gedigen kvalitet - de vil have value-for-money!

Englænderne er ikke bange for at skulle transportere sig selv i 1 time til 1½. I forhold til Aalborg er stort alle danske turistprodukter tilgængelige inden for 1½ time, og englænderne rejser meget gerne for at opleve dem.

Det, der tiltaler dem, er netop, at Danmark (København) er overskuelig og byder på mange oplevelser. Det, at man kan gå og cykle rundt og se de forskellige bydele og attraktioner, opleves som hyggeligt og tiltalende.

Briterne synes generelt godt om danskerne. Danskerne opleves som veluddannede, venlige, imødekommende og servicemindede, og vi deler den samme humor. Desuden er det dejligt, at danskerne generelt er gode til engelsk.

De britiske turister lægger også stor vægt på tryghed og sikkerhed. Det opleves som sikkert at gå på gaderne, og det danske sundhedssystem er velfungerende, hvis der skulle opstå behov for lægehjælp.

Sådan møder du en britisk turist

Briterne er vant til, at det koster penge at holde ferie. De forventer og efterspørger et højt serviceniveau – både når det gælder indkvartering og bespisning - New Nordic.

Englænderne er på den ene side vilde med danskernes afslappethed og ligefremme væremåde, men de er samtidig meget ordentlige og forventer, at folk omkring dem også er det. Danskerne kan blive opfattet som reserverede tangerende til uforskammede. Netop derfor er det vigtigt at huske at sige både Please og Thank You, når man taler med briterne.

Vær behjælpelig med tips og tricks til at få mest muligt ud af opholdet. Tænk den personlige nærhed ind i de fantastiske turistprodukter, som englæderne kommer for, på tværs af kultur, gastronomi, historie, design, arkitektur, by-liv, natur mm.

Fakta om britiske turister i Danmark

Overnatninger i 2015: 813.000

heraf foretages 618.000 overnatninger i København. Kilde: DS

Døgnforbruget inkluderer overnatninger, mad m.m., og afhænger derfor af overnatningsform og opholdslængde.

• Britiske storbyturister i Kbh: 1.600 kr.

Opholdslængde

• Britiske storbyturister i Kbh: 2,8 overnatninger i gennemsnit

The British tourist

Who are the British tourists who come to Denmark

The majority of British tourists in Denmark visit Copenhagen.

They are keen travellers and have Copenhagen as a Must See city on their list of destinations.

British city tourists are typically couples without children and also like to travel as several couples together or as friends.

They are well educated and have a medium to high income. They fly in, stay in hotels close to city life and activities/attractions and do not perceive Denmark and Copenhagen as an expensive place to visit. It's cool, trendy and exciting.

How to recognise a British tourist

Brits can be recognised by their iPhone, which they often use as a camera. They like pastries, bacon, smørrebrød and Danish beer.

Knowledge of Denmark is limited and those who come here are well prepared and have read brochures, catalogues and guidebooks before arriving.

Tourist attractions like Nyhavn, the Little Mermaid and Tivoli are popular, but just as important is experiencing Christiania and the nightlife.

What do they like about Denmark and Danes?

Brits are motivated by the variety of

• activities and attractions

• city life and

• the friendly and welcoming people,

• culture and history

• modern art and design.

Danish gastronomy is also popular - it doesn't have to be Michelin, but it has to be good solid quality - they want value-for-money!

The English are not afraid of having to transport themselves for 1 hour to 1½. Compared to Aalborg, virtually all Danish tourist products are available within 1½ hours, and the English are very happy to travel to experience them.

What appeals to them is precisely that Denmark (Copenhagen) is manageable and offers many experiences. The fact that you can walk and cycle around and see the different districts and attractions is seen as pleasant and appealing.

The British generally like the Danes. Danes are seen as educated, friendly, welcoming and service-minded, and we share a sense of humour. It's also nice that Danes are generally good at English.

British tourists also attach great importance to safety and security. It is perceived as safe to walk the streets and the Danish healthcare system is well-functioning should the need for medical attention arise.

How to meet a British tourist

The British are used to the fact that holidays cost money. They expect and demand a high level of service - both in terms of accommodation and dining - New Nordic.

On the one hand, the British love the relaxed and straightforward manner of the Danes, but at the same time they are very proper and expect the people around them to be too. The Danes can be perceived as reserved, verging on rude. That's why it's important to remember to say both Please and Thank You when talking to the British.

Help with tips and tricks to make the most of your stay. Think of personal closeness in terms of the fantastic tourist products that the British come for, across culture, gastronomy, history, design, architecture, city-life, nature, etc.

Facts about British tourists in Denmark

Overnight stays in 2015: 813,000

of which 618,000 overnight stays in Copenhagen. Source: DS

Daily consumption includes accommodation, food, etc., and therefore depends on the type of accommodation and length of stay.

• British city tourists in Copenhagen: DKK 1,600

Length of stay

• British city tourists in Copenhagen: 2.8 nights on average

Den italienske og franske turist

Hvem er de italienske og franske turister, der kommer til Danmark?

De italienske og franske gæster er unge eller voksne 35 år+. Til daglig bor de i Paris og opland, i Norditalien eller i regionen omkring Rom, hvor der er god tilgængelighed til Danmark med fly, der ikke koster alverden.

De tager enten på forlænget weekend til København med deres kæreste eller venner, men der er også en større tendens til, at de kommer ud i landet for at opleve det ”rigtige” og lokale Danmark. De har forberedt rejsen og vil besøge en lang række museer og attraktioner, for at berige sig selv kulturelt. De er aktive og har et højt forbrug.

Sådan genkender du en italiensk eller fransk turist

Kufferten er pakket med varmt og lækkert tøj, så de er parat til det kolde nord. Derfor ser man dem også i dunjakke og huer, selv når det er forår. Franske og italienske kærestepar kysser meget og tager billeder, hvor de kysser.

De er snakkesalige og livlige, og man kan derfor se og høre dem tydeligt i gadebilledet. De er også meget interesserede i at komme i kontakt med danskerne. I lommen har de et bykort, deres mobil og en guidebog (fx Lonely Planet).

Cykling fascinerer dem, og de hopper gerne på en cykel, men de er ikke særlig gode til at køre sikkert i trafikken.

Hvad kan de godt lide ved Danmark og danskerne?

Alt i alt ser de Danmark som et trygt, miljøvenligt og moderne samfund med høj livskvalitet. Danmark ses som en trendy destination, hvor der er

• • masser af: kultur og historie,

  • skandinavisk design,

  • arkitektur og

  • gastronomi,

  • cykelkultur,

  • royale oplevelser og

  • natteliv.

De har set danske film og serier, og de har læst spændende artikler om Danmark og Norden. Deres oplevelse af danskerne er, at de er ærlige, lykkelige, uformelle og smilende, og at de er dygtige til at balancere familie og arbejdsliv. De nyder den ro der er, selv i storbyerne. De synes måske blot, at danskerne har en tendens til at drikke lidt for meget. Og så savner de en lille smule mere fleksibilitet, især på cykelstierne.

Sådan møder du en italiensk eller fransk turist

Franskmænd og italienere forventer en god overensstemmelse mellem pris og kvalitet. Hotellets stjerner matcher ikke altid det høje serviceniveau de forventer. Generelt kan de godt lide at danskerne er uformelle, men ikke når det går ud over servicen på hoteller og restauranter. Vær derfor en smule mere høflig i servicesituationer, og vis dem lidt ekstra opmærksomhed.

Guide dem gerne hen til gode aftenoplevelser, danske madoplevelser (smørrebrød, kanelsnegle, øl og street food), gårdbutikker samt restauranter som har længe åbent. Vis dem også gerne til totaloplevelser, hvor der både er noget at se og smage på.

Fakta om italienske og franske turister i Danmark

• Italienske turister: 282.000

• Franske turister: 212.000 Kilde: DS

Døgnforbruget inkluderer overnatninger, mad m.m., og afhænger derfor af overnatningsform og opholdslængde

• Italienske og franske storbyturister i København: 1.900 kr.

Opholdslængde

• Italienske og franske storbyturister i København: 2,8 overnatninger i gennemsnit

The Italian and French tourist

Who are the Italian and French tourists who come to Denmark?

Italian and French visitors are young people or adults aged 35+. They usually live in Paris and the surrounding area, in northern Italy or in the region around Rome, where there is good access to Denmark by cheap flights.

They either go on a long weekend to Copenhagen with their girlfriend or friends, but there is also a greater tendency for them to come out into the country to experience the "real" and local Denmark. They have prepared the trip and will visit a wide range of museums and attractions to enrich themselves culturally. They are active and have a high level of consumption.

How to recognise an Italian or French tourist

The suitcase is packed with warm and comfortable clothes, so they are ready for the cold north. That's why you see them in down jackets and hats, even when it's spring. French and Italian lovers kiss a lot and take pictures kissing.

They are talkative and lively, so you can see and hear them clearly in the street scene. They are also very interested in getting in touch with Danes. In their pockets they carry a city map, their mobile phone and a guidebook (e.g. Lonely Planet).

Cycling fascinates them and they like to get on a bike, but they are not very good at riding safely in traffic.

What do they like about Denmark and Danes?

Overall, they see Denmark as a safe, environmentally friendly and modern society with a high quality of life. Denmark is seen as a trendy destination where there are

• culture and history,

• Scandinavian design,

• architecture and

• gastronomy,

• culture,

• royal experiences and

• nightlife.

They have watched Danish films and series, and read interesting articles about Denmark and the Nordic countries. Their experience of Danes is that they are honest, happy, informal and smiling, and that they are good at balancing family and working life. They enjoy the peace and quiet, even in big cities. They may just think that Danes tend to drink a little too much. And they miss a bit more flexibility, especially on the cycle paths.

How to meet an Italian or French tourist

The French and Italians expect a good balance between price and quality. Hotel stars don't always match the high level of service they expect. In general, they like Danes to be informal, but not when it comes to service in hotels and restaurants. So be a bit more polite in service situations and show them a little extra attention.

Guide them to good evening experiences, Danish food (smørrebrød, kanelsnegle, beer and street food), farm shops and restaurants that are open late. Also show them to total experiences where there is something to see and taste.

Facts about Italian and French tourists in Denmark

• Italian tourists: 282,000

• French tourists: 212,000 Source: DS

Daily consumption includes accommodation, food, etc., and therefore depends on the type of accommodation and length of stay

• Italian and French city tourists in Copenhagen: DKK 1,900

Length of stay

• Italian and French city tourists in Copenhagen: 2.8 nights on average