McDonalds Analysis_en

FINANCIAL STATEMENT ANALYSIS

"A Study Case Analysis"

McDonald's

Prepared by :

Baha'a Fares

Mohammed Aburaya

Ahmed Mousa

Supervised by :

Dr. Emad Abu Shaban

Dec. 2008

TABLE OF CONTENTS

PART (1)

HISTORICAL BACKGROUND

McDonald's

Products

McDonald's History

Global Location…

PART (2)

FINANCIAL ANALYSIS

CEO Letter

PART (3(

ACCOUNTING ANALYSIS

Key Accounting Policies

Financial Statements

Balance Sheet

Income Statement

Statement of Shareholders

Statement of Cash flow

Latam Transaction

McDonald's & Burger king

Chart for McDonald's & Burger king

Ratios Analysis

PART (4)

INDUSTRY ANALYSIS

Market Size

Five Competitive Forces

PART (5)

CORPORATE STRUCTURE, GOVERNANCE,

LEADERSHIP & STRATEGIC MANAGEMENT

Executives' Names…

Strategic Moves

Strategic Groups…

Fast-Service…

Vision/Mission/Objectives

Rising Issues-Customer Service

Opposing Viewpoints

Health Factor

PART (6)

COMPANY ANALYSIS

SWOT Analysis

Value Chain Analysis

PART (7)

CURRENT & FUTURE SUCCESS

PART (8)

SOLUTION ANALYSIS

Alternate Strategies

Recommended Strategy

Executing the strategy and control

PART (9)

CONCLUSION

REFERENCES