Daimler Analysis_en

Financial Statement Analysis

DAIMLER

Reference Case

Submitted By

Abdel Hady Y. Abu Zayda

Senior Level

Supervised by

Dr. Emad Abu Sha’ban

December 2008

Table of contents

Excutive summary

The history of Daimler AG

- Company perspectives

- Key dates

- Now

Daimler portfolio

- Board of Management

- Chair Man’s Letter

- Daimler’s Sustainability (Interested at)

- Daimler talk about it’s strategy

Financial Analysis

- Key Figures

- Divisions

- Important Event’s in 2007

- Daimler Shares

- Consolidated Financial Statements

- Independent Auditors’ Report

- Consolidated Statement of Income

- Consolidated Balance Sheet

- Consolidated Statements of Cash Flows

- Consolidated Statements of Changes in Equity

- Notes to Consolidated Financial Statements

- Significant acquisitions and dispositions of interests in companies and

- other disposals of assets and liabilities

Revenue

- Segment reporting

- Personnel expenses and number of employees

- Other operating income (expense), net

- Other financial income (expense), net

- Property, plant and equipment

- Equipment on operating leases

- Receivables from financial services

- Equity

- Financial Ratio Analysis for the Last Period

- Growth over Prior Year (Daimler and its competitors)

Policy Analysis

- Summary of significant accounting policies

- Accounting policies

Risk management and risk analysis

Industry Analysis

- Automotive industry

- Automobile industry in Germany

- Overview of Automotive Industry Analysis

- Automotive industry crisis of 2008

- Stock Charts for Daimler AG (DAI)

- Five Forces of Competition Model at Automotive Industry

SWOT Analysis (Detailed)

- SWOT Analysis

- Strategy Formulation

- Strategic Planning Inputs

- The Enterprise Profile, Top Management Orientation and the Purpose

of Daimler

- Strategy Formulation and the SWOT Analysis

- The External Environment: Threats and Opportunities

- Internal Factors: Weaknesses and Strengths

- Developing Alternatives and Making Strategic Choices

- Daimler’s Bureaucratic Structure

- Evaluation and Choice of Strategies

- Consistency Testing and Preparation of Contingency Plans

Recommendation

References