Executive Summary

The Coca-Cola Company (Coca-Cola) is a manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups. The Company manufactures beverage concentrates and syrups and, in certain instances, finished beverages, which it sells to bottling and canning operations, fountain wholesalers and some fountain retailers.

Finished beverage products bearing the Company's trademarks, sold in the United States since 1886, are now sold in nearly 200 countries. Coca-Cola also markets and distributes juice and juice-drink products. In addition, the Company has ownership interests in numerous bottling and canning operations. For the fiscal year ended 12/31/09, revenues rose 12% to $19.56 billion. Net income before accounting change remained flat at $3.98 billion. Revenues reflect an increase in gallon shipments and price increases in selected countries.

As a group, we have decided to buy Coca cola, because of its superior free cash flow generating capabilities, its extremely low level of capital intensity, and its ability to grow steadily while entering new markets in addition to its cyclical economic resistance.

Introduction of coca-cola

What is Coca-Cola?

The Coca-Cola Company is the world’s leading owner and marketer of nonalcoholic beverage brands and the world’s largest manufacturer, distributor and marketer of concentrates and syrups used to produce nonalcoholic beverages. We own or license and market more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks.

Finished beverage products bearing our trademarks, sold in the United States since 1886, are now sold in more than 200 countries. Along with Coca-Cola, which is recognized as the world’s most valuable brand, we own and market four of the world’s top five nonalcoholic sparkling beverage brands, including Diet Coke, Fanta and Sprite.

We manufacture beverage concentrates and syrups, which we sell to authorized bottling and canning operations (to which we typically refer as our ‘‘bottlers’’ or our ‘‘bottling partners’’) who use the concentrates and syrups to produce finished beverage products. We also manufacture, or authorize bottling partners to manufacture, fountain syrups, which we sell to fountain retailers such as restaurants and convenience stores which use the fountain syrups to produce finished beverages for immediate consumption, or to fountain wholesalers or bottlers, which in turn sell and distribute the fountain syrups to fountain retailers.

In addition, we manufacture certain finished beverages, such as juices and juice drinks and water products, which we sell to retailers directly or through wholesalers or other distributors, including bottling partners. While most of our branded beverage products are manufactured, sold and distributed by independently owned and managed bottling partners, from time to time we do acquire or take control of bottling or canning operations, often, but not always, in underperforming markets where we believe we can use our resources and expertise to improve performance.

In addition, we have no controlling ownership interests in numerous beverage joint ventures, bottling partners and emerging beverage companies.