Introduction

From a very young age, I had always been fascinated by the process of running a business, especially the ones that run on a digital platform such as social media. Digital marketing is a very vast industry and I have always striked an interest when discussing something business related, especially marketing. I believe that having a vast audience leads to great success and marketing is the way to gather as many people’s attention.

Therefore, due to my heavy interest in this field Goutte apparel came to life. Goutte is a clothing brand that provides the latest clothing trends to individuals of all ages. My company’s primary aim is to gather a vast range of audience and I realised that in order for me to do that, I needed to widen my target audience. Therefore I had framed Goutte apparel’s main message as “drip has no limit”. In today’s world, having a good fashion sense is known as “having drip” hence the name Goutte, which literally means “drip”.