05 Marketing and Promotion

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Activity timeline

Draft

General

The Repair Café should be promoted on a regular basis through social media, email and print-based media. Care should be taken not to exclude people that don’t have access to digital platforms. For example, booking slots for the Café should be advertised on email before being posted on social media.

House style

It is advisable to use the SRC logo, designated fonts and colour scheme as this ensures brand recognition.

Colour pallet

Green #9AB333

Grey #393939

Pink #F070D5
Light pink #EAC1E2

Logo font: BigNoodleTitling

Artwork

All artwork is stored on Google Drive, login via info@ Google account.

A variety of SRC logo files are kept in this folder.

Photos

SRC maintains a photo bank on Google Photos. Login is via the repairs@ Google account, not info@.

Only pictures that have been approved by the subjects in each picture should be uploaded. Pictures of children should only be uploaded after express permission by the guardian; this can be verbal. Photography is covered by SRC’s Privacy Policy Section 5.

Videography

SRC maintains a YouTube channel at https://www.youtube.com/channel/UCtcDXW9f7Fp3-JoNG-kwT1A

Videos should be cleared with all subjects before being uploaded to the platform.