Kiarra Pearce

For our first campaign brief this trimester, we were required to pick a selected product and aim it at a new target audience. In my case, I picked Nudie Juice and aimed to have parents and children more interested in the product. Below, you can see my approach to solving this.

I went through a variety of explorations for this project, I ended up changing my direction a few times until I settled on the right environment. I enjoyed exploring the stories of these characters and creating these little words.

For our second campaign brief, we were required to create an Instagram using a popular character with a new given profession. For my project, I chose Loki from the Marvel cinematic universe with the chosen profession of Toy Maker. Below is how I approached this particular situation.

My process usually encompasses sketching out rough ideas, then smoothing them out into line art. I then place in the colour and continue to refine the overall design. Thinking about how I can take the graphic elements and use them further.