A B O U T M E
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My name is Cerys and I’m a graphic designer and owner of a christian clothing company called Love Thy Neighbour Apparel. I was born in Wales in 1999 and grew up in a creative family and had a passion for art and computers from a young age. My family relocated to Australia later on.
While I was picking subjects for year 12, I decided on a whim to study a Cert II in Design. Throughout the course, I discovered my love and passion for graphic design and a bit of a natural talent for it. After leaving high school, I continued to do some casual graphic design work for my church and friends for a few years before deciding to start my Bachelor of Graphic Design at SAE Perth.
Since studying at SAE, I have grown more in skill and confidence. I have developed a soft, clean style with a little bit of funkiness. My favourite projects to work on are event collateral, layout design, branding and logo design. I am proficient in Photoshop, Illustrator, InDesign and XD.
G E T C H E E K Y
W I T H N U D I E
B R I E F :
To promote juice drinking to a younger demographic and therefore increase market share for nudie in the fresh fruit juices category.
I D E A :
To create a family of fruit characters representing a varitey of personalities that reflect the playful nature of nudie’s brand and target audience.
C A M P A I G N :
This campaign is targeted towards 18-25 year olds. It will utilise a series of print and digital media installed in common touch points where the target audience engages. There will be double page spreads in magazines such as allure, vogue, cosmopolitan. Posters and vinyl stickers will appear in areas such as bus stops, train stations and supermarket fridge doors. Stickers and magnets will be given out when a bottle of nudie is purchased in your local supermarket.
I D E A T I O N :
I wanted to play with the cheekiness that comes associated with the word 'nudie'.
I drew out a series of ideas that explore different kinds of 'nudie'
Below are my more developed ideas and an explanation of them.
E X E C U T I O N :
I found a series of peeled fruit stock images and arranged them around the bottle.
I then started to turn them into characters by illustrating over the top of them.
Using masks, blending modes and layer affects to make everything cohesive and apart of the images
I explored a few taglines and the layout of them.
I then looked at a few different background options and colours.
P R I N T S I N S I T U
I N S T A L L A T I O N S A N D E X T E N S I O N S
R A P U N Z E L ' S
S T R O N G E R T H A N I R O N W O M A N ' S G Y M
B R I E F :
To create and maintain a cohesive Instagram personality as a fictional character and promote a service through a social media campaign
I D E A :
Rapunzel is launching a campaign on Instagram to promote her new business, Stronger Than Iron Women’s Gym, which offers boutique group classes.
C A M P A I G N :
In order to grow a supportive community of women within the opening month, the goal is to gain 50 new memberships. This will be done by running a campaign offering two memberships for the price of one for their first month and a free gym merchandise pack per person.
L O G O D E V E L O P M E N T:
I started by arranging my reference images how I wanted them and then used the pen tool to create the shapes I wanted.
I then proceeded to change some of the colours and explored some shading options.
L A Y O U T D E V E L O P M E N T :
I want to create a feed in which the individual images create a cohesive overall image when viewed as a whole.
I intend to use thick, curvy strokes to imitate Rapunzel's hair and to create abstract shapes to fill with block colour.
I will use a checkerboard layout alternating between images of females working out and inspirational, empowering quotes.
I explored a variety of different background colours and adding carousels
A L B U M C O V E R
F O R
A U D I O S T U D E N T
Above is the mood board that i was provided by the audio student that I created the album cover for.
He wanted the cover to minimalistic and capture the idea of life repeating itself.
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