Patch Traffic Monitor

Via Data Studio, Patch editors can monitor traffic by channel and referral source, and compare current data to last year's day-by-day statistics, in addition to daily, quarterly and yearly page views.

A Look Page Views Across Patch

This chart shows traffic fell year-over-year between 2020 and 2021. Editors can narrow this data down to see year-over-year page view data by state and individual Patch territory.

An Example of Referral Data

This chart shows breaking news alerts and Google search drive the most traffic to Patch, followed closely by the daily newsletter.

Patch editors can also use Data Studio to see which users came from which devices and browsers. This chart shows Safari and Chrome are the most popular browsers, followed by mobile safari