Essential Email Terms And Analytics

Definitions of Essential Terms

Open Rate

Percentage of subscribers who received an email who open your newsletter (opens divided by sends).

Click-Thru-Rate (CTR)

Percentage of subscribers who received an email who click a link in your newsletter (clicks divided by sends).

Click-After-Open

Percentage of subscribers who click a link divided by number of people who open the newsletter.

Spam

Subscribers we've annoyed to the point they decide our email is spam.

Opt-Out

Subscribers who decide to unsubscribe from all of our emails.

Daily Newsletter

Sent at 6 a.m. with top headlines, neighbor posts, events and classifieds. The order of pinned articles determines the order of your newsletter items. If nothing is pinned, the recency of publication determines the order of the newsletter. If no articles have been published lately, the newsletter will default to pins on the Across State Patch.

Breaking News (BNA)

This email template is labeled for stories with immediacy and urgency. It is accessible on the mass-in page and on the pin-a-patch page in the pinner.

Nearby News (NN)

This email template is for non-local shared stories. It is accessible through the mass-pin page in the pinner.

Local Update

This email template is for local stories you would like to share sooner rather than wait for the next day's newsletter. It is ONLY accessible through the pin-a-patch page in the pinner.