Our approach to managing the corporate website

The website is managed along the following principles, which have been agreed by the NIHR Communications Programme Board (CPB).

• We operate with a clear editorial process

  • Our content should relate to a user journey(s)

  • We have appropriate and proportionate approvals processes

  • We have clear roles and responsibilities

  • We continue to work cross-centre to deliver

• We share content plans before publishing, enabling all opportunities to contribute to be explored

  • We ensure editorial leads have an overview of forthcoming changes

• Our site is informed by user needs

  • We believe in a user testing culture

  • We have excellent usability and accessibility

• We employ good governance

  • We link effectively with other CPB groups

  • We will develop an understanding of comms approaches with functional CC teams to aid activities

  • We have protocols in place, eg consent for multi-media content