Take a first look at
our evolved brand

We’re refreshing and evolving elements of the NIHR brand in 2026.

With our 20th anniversary year well underway, it’s more important than ever that our brand truly represents what we stand for: driving life-changing research for the health and wealth of the nation. 

The incoming brand evolution will help us to increase awareness of NIHR among our key audiences and position our core themes of impact, inclusion, investment and innovation at the centre of everything we do. 

The changes closely complement the core NIHR messaging we released in late 2025. This reinforces the connection between us and the government’s priorities for health and social care - such as the ‘3 shifts’ outlined in the 10 Year Health Plan and their mission of building an NHS fit for the future.

Each change has been informed by feedback from colleagues across NIHR and the Department of Health and Social Care. Considerations around digital accessibility, creating brand consistency across NIHR and enhancing our global reputation have all influenced this evolution.

Read our full refreshed visual identity brand guidelines and brand architecture guidelines for all the details ahead of the rollout.

Rolling out our refreshed brand - our progress so far

We’re excited to see our refreshed brand appearing across our various channels and materials. 

Hopefully you’ve now started to notice elements of the refreshed brand on the NIHR website and across our core social media channels. 

You’ll also see changes across a range of other NIHR products and services, such as the NIHR Hub, Jira, Central Portfolio Management System (CPMS) and the NIHR awards management system.

We’re still on track to meet our target of all NIHR digital channels reflecting the refreshed identity by 31 July 2026. Our ‘Brand changes at a glance’ article is the place to go for a reminder on the full implementation timeline.

Your questions answered

We’ve developed a frequently asked questions webpage on our brand changes. We’ll keep this document updated as we begin to roll out the refreshed brand.

Please email brand@nihr.ac.uk if you have any more questions about the brand evolution.