Be Part of Research is our flagship initiative to encourage public participation in health and care research.
In 2025-26, we're on a mission to significantly grow the number of research volunteers and research studies on Be Part of Research. We need your help to reach some very important milestones.
Campaign goal
We want everyone in the country to sign up to Be Part of Research and take part in research.
The award-winning NIHR campaigns team brings together communications professionals from across the NIHR to deliver time-limited and focused campaigns that change behaviour. It uses creative content and innovative formats to achieve tangible and measurable results, using the most applicable communications and marketing channels.
The NIHR campaigns team acts as a source of campaign knowledge and expertise to NIHR colleagues. It works with internal and external stakeholders, including NIHR infrastructure and Regional Delivery Networks to create and promote campaigns that prioritise engagement.
In 2023 the NIHR campaigns team delivered two campaigns to celebrate the NHS 75th birthday. The Shape the Future campaigns ran between May and July to encourage everyone to take part in research and in November to ask all health and care professionals to add research to their careers. Find campaigns delivered by the NIHR campaigns team by searching #ShapeTheFuture and #NHS75 on Twitter and LinkedIn.
We are always looking to improve this page and make it even easier for people to access important comms resources. Please complete our 2-minute comms site feedback form to share any feedback. Alternatively you can email internal.comms@nihr.ac.uk.