Website analytics

We use Google Analytics on the NIHR website to monitor website performance, review website usage and plan improvements. 

Website dashboards - overview and quick stats

The NIHR live dashboard gives an overview of key performance on our website.  It pulls data in from Google Analytics and Google Search Console and presents it in various dashboards.  You can get stats for a particular page and change the date range to get the stats you need:

NIHR website dashboard - post 06/12/24 - ignore data from 24 September to 5 December on this dashboard - it is not an accurate

Old - NIHR website dashboard - pre 24/09/24

Global health dashboards

Global health research dashboard - post 06/12/24 - ignore data from 24 September to 5 December on this dashboard - it is not an accurate

Old - Global health research  dashboard - pre 24/09/24

Please email nihrwebsite@nihr.ac.uk with ideas for improvements or additions to the dashboard.

Google Analytics 4 (GA4)

Use Google Analytics 4 (GA4) to evaluate campaigns, user journeys and website performance.

Link to Google Analytics

Log in to Google Analytics.  For stats:

• after 6 December 2024, go to [GA4] NIHR Website (NEW) - ignore data from 24 September to 5 December - it is not an accurate

• before 24 September 2024, go to: [GA4] NIHR Website 3.0

Problems logging in to Google Analytics?

If you can't log in, please submit a support request

Training materials

In June 2023 we ran general training sessions in GA4. Here are links to the training materials:

• GA4 Training presentation

• Watch the recording of the training session from 27 June

• View the GA4 Training from 27 June transcript

Hotjar

Use Hotjar to gain further insight into user behaviour and identify areas for improvement.

Through Hotjar you can:

• view heatmaps - analyse specific pages

• recordings - view how users navigate through the site

• surveys - get feedback from users on particular pages (speak to a Website Content Manager)

• user interviews - set up and manage user testing interviews (speak to a Website Content Manager)

Login to Hotjar

Hotjar login (Sign in with Google)

Request a Hotjar login

Please submit a support request to get access to Hotjar or contact a Website Content Manager for advice.

Evaluating communications with UTMs

UTMs allow us to track how many people click on that specific link, and therefore get more detailed information on whether people are coming to our website from the different platforms we are using.

See our UTMs guidance for more information.

More information and support

Please submit a support request or email nihrwebsite@nihr.ac.uk