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My skill-set bridges old and new worlds of traditional and digital marketing. It's a combination of hands-on practical experience, backed up by formal qualifications in marketing and business management.
At one end, I've helped well-established businesses along their path of digital transformation. At the other, I've worked with new startups to shape their path to market disruption.
MY EXPERTISE INCLUDES
MY EXPERTISE INCLUDES
Helping businesses achieve competitive advantages through robust brand positioning and architectures
Driving effectiveness by getting the right message in front of the right people using the right touchpoints
Creating engaged communities of brand advocates using the latest platforms and formats
Adding value with most pertinent content at each stage of the customer journey
Mapping an integrated vision of how customers seamlessly experience your brand
Segmenting and profiling audiences to gain greater understanding of their attitudes and behaviours
Facilitating a collaborative space to up-skill teams and move ideas forward
Leading strategic responses to RFPs and onboarding new clients
Helping brands stay relevant and achieve cut-through with the latest tools and technologies
Creative Briefing
Creative Briefing
Developing creative propositions, guiding creative development and implementation
Analytics & Data
Analytics & Data
Developing robust measurement frameworks and analysing data sets to uncover insights and prove the business value of marketing activities
Media Planning
Media Planning
Driving efficiency with precision targeted and programmatic media strategies that reach the right audiences at the right moment.
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