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Developing a content marketing strategy to help City of Melbourne become a bold, inspiring and sustainable city.
Developing a content marketing strategy to help City of Melbourne become a bold, inspiring and sustainable city.
Background
City of Melbourne wanted to improve the way they planned, managed and published content, with a more seamless audience experience in mind. With a new brand strategy and identity recently in place, they had a chance to begin a more meaningful and engaging approach to content marketing.
My Role
I lead a strategic project to review CoM's current marketing efforts and channels, by conducting stakeholder interviews, audience research and content audits.
I then used this understanding to develop an holistic content marketing strategy to help deliver greater value to travellers, residents and local workers.
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