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Supporting the digital transformation of a high-street fashion brand
Supporting the digital transformation of a high-street fashion brand
Background
White Stuff is a well-known British high-street fashion label, and is undergoing a transformation from a trade-oriented retailer into a more customer-centric, digitally savvy business. Following declines in consideration from their target shoppers over recent years, they wanted to earn reappraisal with a reinvigorated brand identity to coincide with the launch of a major new collection.
Role
I lead the strategy to bring their new brand identity to life in social media, by creating a strategic creative platform, and always on content strategy. With a new role for social media, White Stuff will be able to connect with their audience beyond a basic product level, and build valuable communities around shared passions, social and cultural interests.
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