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McDonald's were bringing back their fan-favourite "Shaker Fries" after more than 10 years, and wanted to create hype around it.
McDonald's were bringing back their fan-favourite "Shaker Fries" after more than 10 years, and wanted to create hype around it.
Background
Whilst at VML in Sydney, I was a lead strategist that pitched for and ran McDonald's digital creative account for two years, including defining their social strategy and developing integrated engagement campaigns alongside other agency partners.
For this particular project, McDonald's wanted a social engagement campaign to announce and help fans celebrate the return of Shaker Fries to Australia and New Zealand. The response was to create one of the world's first gamified Snapchat lenses, allowing fans to compete against each other to become the biggest Shaker Fries fan of all.
Role
Developing a social media brief, and working with Snapchat and creative teams to bring the lens to life, from concept to implementation and measurement.
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