November 2020

Leading a successful strategic RFP for Qatar National Tourism Council, to create a destination brand, plus global and local integrated marketing campaigns.

Travel | Brand & Social Strategy | New Business

October 2020

Creating a social commerce strategy to help connect the world's first ski wearable with ski fanatics.

Product Marketing | Social Commerce | Sport

October 2020

Defining a long-term brand-building approach through social media for Clearpay, a responsible short-term lending solution for young online shoppers.

Fintech | Social Media | Retail | Brand Strategy

September 2020

Supporting the digital transformation of a high-street fashion retailer, with a social strategy to build a closer connection with their audience.

Fashion | Retail | Social Media | Brand Strategy

December 2019

Leading a strategic RFP to win one of the UK's largest social media accounts, by developing a new social purpose and always on approach for Samsung in the UK.

Consumer Electronics | Brand Strategy | Social Media | New Business

October 2019

Developing a new strategic brand platform to revitalise the iconic Australian paint brand Wattyl, after a successful pitch process.

Retail | Brand Strategy | New Business

June 2019

Developing a brand positioning and go to market launch strategy for a new B2B Fintech product for small businesses, funded by NatWest.

Fintech | Brand Strategy | Content Strategy | Comms Strategy

June 2018

Leading a content marketing strategy project to help City of Melbourne connect more closely to its people.

Tourism | Content Strategy | Audience Research

February 2018

Leading an audience research and brand development project, identifying a new growth direction for AAT Kings, Australia's largest guided touring operator.

Tourism | Brand Strategy | Comms Strategy | Consumer Research

March 2017

Social strategy and creative development of a gamified Snapchat lens to create hype around a new product launch for McDonald's.

QSR | Social Media | Innovation

April 2016

Activating an award-winning realtime social command centre and engagement campaign for NRL surrounding State of Origin, one of Australia's biggest annual sporting events.

Sport | Social Media | Innovation