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Creating a pitch-winning social purpose and always on strategy for Samsung, one of the UK's biggest social media accounts.
Creating a pitch-winning social purpose and always on strategy for Samsung, one of the UK's biggest social media accounts.
85882430_466118904295523_8674808046271110732_n.mp4Samsung UK appointed their new social media agency in time for the Feb 2020 launch of the S20
Background
Samsung wanted to reset their approach to social media, with a new always on strategy and social purpose that would help them generate and capture new levels of demand in a notoriously competitive consumer electronics market.
Role
I lead the strategy on the winning pitch, developing a new social purpose and strategic channel approach, along with subsequent onboarding of the new client.
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