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Creating a brand positioning and go-to-market launch strategy for a B2B fintech product for small businesses funded by NatWest.
Creating a brand positioning and go-to-market launch strategy for a B2B fintech product for small businesses funded by NatWest.
Background
NatWest fund an incubator for fintech startups including Tyl, a merchant acquisition technology for small businesses. They needed to strengthen their brand position and develop a launch strategy for going to market.
Tyl is a new type of merchant acquisition technology
Role
I ran brand development workshops with the product's leadership team, developed a launch strategy and comms plan, including social and content marketing.
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