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Strategic lead on a successful pitch for Qatar National Tourism Council
Strategic lead on a successful pitch for Qatar National Tourism Council
Background
Qatar National Tourism Council were defining a new tourism strategy to place Qatar among the world's most desirable destinations, on the road leading to the Football World Cup in 2022. They were looking for an agency to market their new tourism strategy by creating a global integrated marketing campaign, along with a social media and influencer strategy.
Role
I lead the strategy on the winning pitch, developing a global content, social and influencer strategy that would help put Qatar on travellers' lists of the world's most desirable destinations.
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