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Creating a new strategic brand platform for Wattyl, one of Australia's oldest and most iconic paint brands.
Creating a new strategic brand platform for Wattyl, one of Australia's oldest and most iconic paint brands.
Test Lab was the first creative content to introduce the "Don't Worry, It's Wattly" platform
Background
Wattyl were losing shelf space from major Australian retailers and needed to fight back against new players with deeper pockets, by revitalising their brand positioning and re-assessing their communications strategy.
Role
I developed a pitch-winning strategic platform and comms strategy, which lead to the development of the successful creative platform now in market.
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