Embedded Files
Management: challenges in global world: monograph (2022)
Management: challenges in global world: monograph (2022)
Management: challenges in global world: monograph / [Sahaidak M., Sobolieva T. et al.] / Edited by Mykhailo Sahaidak and Tetiana Sobolieva: Kyiv National Economic University named after Vadym Hetman, 2022. 328 p.
УДК 339.138:339.9
ISBN 978-966-926-425-1
doi.org/10.35668/978-966-926-425-1
http://doi.org/doi.org/10.35668/978-966-926-425-1
Abstract. The obtained results of scientific research made it possible to raise and investigate theoretical and applied issues, in particular, regarding the development and application of hybrid business strategies, ensuring the stability and social responsibility of organizations in a turbulent environment, the development of organizational and innovative, entrepreneurial and managerial culture of organizations within the so-called "new normality".
The modern phase of project management evolution could be characterized by hybrid approach to project management that supposed to use both concepts (classical and Agile) within one project or within one company. The results of the study indicate the need to develop methodology for the formation and development of an investment security system that would take into account, on the one hand, the current state of domestic enterprises, and, on the other hand, advanced in technical terms beyond the boundary, market conditions and the level of digitalization of economic processes. Organizational culture may be an element favourable to the development of innovative activity. It is extremely important to appropriately shape the pro-innovation organizational culture from the point of view of the competitiveness of each company because innovation is often the element that determines the competitive position in the market. Under conditions when the manager skillfully adapts the organization’s culture to crisis conditions, its preservation and further development is possible.
It was concluded that at the current stage of development of economic management on the basis of marketing, it is possible to identify trends to combine cognitive technologies, neuropsychological technologies, technologies of natural advertising influences with digital technologies, the level of development of which contributes to the active introduction of the above technologies into management practice. The necessity and expediency of implementing a comprehensive influence on the target market acquires special importance in conditions of saturation of the market with homogeneous goods and services.
Results of the research made it possible to confirm the formulated hypothesis, that is, in order to increase the level of competitiveness of healthcare institutions, it is necessary to develop market-oriented measures based on the improvement of elements of "7P" marketing mix. Limitations of the proposed mechanism are that the system of specific indicators, which are formed for each component of the marketing mix, is defined for health care institutions. However, the developed system of indicators in the process of its use to assess the level of competitiveness of other service organizations as well as of health care institutions with different specializations can be supplemented, refined and developed.
The need for certain types and scopes of digital skills, apparently, varies significantly depending on the work performed by managers and their immediate responsibilities. Any algorithm designed for the application of a digital competence framework should not disregard the human component. Digital transformation of education is an integral part of its development and consists in the introduction and use of electronic and digital devices based on ICT in the educational process. That is why, to ensure maximum efficiency of the educational process, it is advisable to use and expand the scope of the hybrid learning system, which combines traditional and online learning in the proportions necessary for a particular group of students. The hybrid learning system eliminates the disadvantages that may arise when using only classroom or elearning.
It is fair to state that effective development of managers’ cross-cultural competence requires the training environment that contributes as much as possible to the achievement of real-world business goals in the today’s global environment and formation of practical intercultural interaction skills enabling to avoid misunderstandings caused by cultural differences and minimize negative consequences of culture shocks. Training sessions aimed to develop managers’ cultural competence can help them build an effective model of communication with business partners, form desired habits, manners and behavior, deal with the situations that hinder communication, and prevent and constructively resolve conflicts. The revealed features of cross-cultural interaction can guide future researchers on the domain of this type of communication, including interconnections between primary and secondary factors of cross-culturalism, the emergence of new approaches to the interpretation of them, which, in turn, requires the development of new instructional materials to train managers and develop their cross-cultural competence.
Keyword: management, global challenges, local challenges, new normality, organizational and innovative development, project management, Agile, social responsibility, organizational culture, digitalization, digital skills, hybrid business strategies, hybrid learning system, cross-cultural competence.
REFERENCES
Chapter 1. Global Challenges & Business Responses
Chapter 1. Global Challenges & Business Responses
Chapter 1. Global Challenges & Business Responses
Whither Global Value Chains? Future Trends and the Role of Ukraine
Carmela Di Mauro, PhD, Associate Professor, Università di Catania, Italy, https://orcid.org/ 0000-0001-7317-945X; carmela.dimauro@unict.it
Tetiana Sobolieva, PhD, Associate Professor, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/000-0002-7818-145X; tetiana.sobolieva@kneu.ua
1. Baraldi, E., Ciabuschi, F., Lindahl, O., & Fratocchi, L. (2018). A network perspective on the reshoring process: The relevance of the home-and the host-country contexts. Industrial Marketing Management, 70, pp. 156-166.
2. Bel, D 1976, The Coming of Post-Industrial Society: A Venture in Social Forecasting, p. 616.
3. Di Mauro, C.& Ancarani, A. (2022). A taxonomy of back-shoring initiatives in the US. International Business Review, 102006.
4. Di Mauro, C., Fratocchi, L., Orzes, G., & Sartor, M. (2018). Offshoring and backshoring: A multiple case study analysis. Journal of Purchasing and Supply Management, 24(2), pp. 108-134.
5. Drucker, P (2006) The effective executive, HarperCollins, p.202.
6. Dunning, J. H. (1980). Toward an eclectic theory of international production: Some empirical tests. Journal of international business studies, 11(1), 9-31.
7. Ellram, L. M. (2013). Offshoring, reshoring and the manufacturing location decision. Journal of Supply Chain Management, 49(2), pp. 3.
8. European Commission (2022). Directorate-General for Trade. European Union, Trade in goods with Ukraine (31-03-20220, 10 p.
9. Fratocchi, L., Ancarani, A., Barbieri, P., Di Mauro, C., Nassimbeni, G., Sartor, M., ... & Zanoni, A. (2016). Motivations of manufacturing reshoring: an interpretative framework. International Journal of Physical Distribution & Logistics Management.
10.Fratocchi, L., Di Mauro, C., Barbieri, P., Nassimbeni, G., & Zanoni, A. (2014). When manufacturing moves back: Concepts and questions. Journal of Purchasing and Supply Management, 20(1), pp. 54-59.
11.Gereffi, G. (2020). What does the COVID-19 pandemic teach us about global value chains? The case of medical supplies. Journal of International Business Policy, 3(3), pp. 287–301.
12.Gereffi, G., Lim, H. C., & Lee, J. (2021). Trade policies, firm strategies, and adaptive reconfigurations of global value chains. Journal of International Business Policy, 4(4), pp. 506-522.
13.GVCDR, 2021, Global Value Chain Development Report 2021: Beyond Production, Asian Development Bank, Research Institute for Global Value Chains at the University of International Business and Economics, the World Trade Organization, the Institute of Developing Economies – Japan External Trade Organization, and the China Development Research Foundation, p. 247. DOI: http://dx.doi.org/10.22617/TCS210400-2
14.Intehratsiia v hlobalni lantsiuhy dodanoi vartosti, Industry4Ukraine, Digest 6. Available at: https://www.industry4ukraine.net/digest-6/
15.Joubioux, C., & Vanpoucke, E. (2016). Towards right-shoring: a framework for off-and re-shoring decision making. Operations Management Research, 9(3), pp. 117-132.
16.Kinkel, S., & Maloca, S. (2009). Drivers and antecedents of manufacturing offshoring and backshoring—A German perspective. Journal of purchasing and Supply Management, 15(3), pp. 154-165.
17.Moradlou, H., Reefke, H., Skipworth, H. and Roscoe, S. (2021). Geopolitical disruptions and the manufacturing location decision in multinational company supply chains: a delphi study on brexit. International Journal of Operations and Production Management, Vol. 41 N. 2, pp. 102-130.
18.Mudambi, R. (2008), Location, control and innovation in knowledge-intensive industries. Journal of Economic Geography, Vol. 8, N. 5, pp. 699-725
19.Mudambi, R., & Puck, J. (2016). A global value chain analysis of the ‘regional strategy’ perspective. Journal of Management Studies, 53(6), pp. 1076-1093.
20.OECD (2020-02-04), "Global Value Chains in Agriculture and Food: A Synthesis of OECD Analysis", OECD Food, Agriculture and Fisheries Papers, N. 139, OECD Publishing, Paris. AVAILABLE AT: http://dx.doi.org/10.1787/6e3993fa-en
21.Rising Uncertainty and the Impact on Global Trade and Global Value Chains, International Economics, May 12th, 2022. Available at: https://www.tradeeconomics.com/rising-uncertainty-and-the-impact-on-global-trade-and-global-value-chains/
22.S-Engineering, 2020, Potentsyal ukraynskoho ynzhynyrynha y kak eho realyzovat, Industry4Ukraine. Available at: https://www.industry4ukraine.net/publications/potenczyal-ukraynskogo-ynzhynyrynga-y-kak-ego-realyzovat/
23.Spring, M., Hughes, A., Mason, K., & McCaffrey, P. (2017). Creating the competitive edge: A new relationship between operations management and industrial policy. Journal of Operations Management, 49, pp. 6-19.
24.Strange, R. (2020). The 2020 Covid-19 pandemic and global value chains. Journal of Industrial and Business Economics, 47(3), pp. 455-465.
25.Tang, R. W., Zhu, Y., Cai, H., & Han, J. (2021). De-internationalization: A thematic review and the directions forward. Management International Review, 61(3), pp. 267-312.
26.UNCTAD. (2020). World investment report 2020: International production beyond the pandemic. The United Nations.
27.UNIDO, 2015, Global Value Chain And Development UNIDO’s Support towards Inclusive and Sustainable Industrial Development, p.116. Available at: https://www.unido.org/sites/default/files/2016-03/GVC_REPORT_FINAL_0.PDF
28.Yurchak, O 2020a, Hra v lantsiuzhky, AVAILABLE AT: https://appau.org.ua/publications/gra-v-lantsyuzhky /
29.Yurchak, O 2020b, Intehratsiia v hlobalni lantsiuhy dodanoi tsinnosti – 10 holovnykh pytan, Industry4Ukraine. Available at: https://www.industry4ukraine.net/publications/integracziya-v-globalni-lanczyugy-dodanoyi-czinnosti-10-golovnyh-pytan/
Hybrid Business Strategy in the Global Data Integration Market
Rusheé Ramchuran, Chief Marketing Officer Edgematics Technologies LLC, United Arab Emirates, https://orcid.org/0000-0002-7500-2575; rushee.ramchuran@gmail.com
Olha Yatsenko, DSc, Professor, International Trade and Marketing Department, Kyiv National Economic University Named After Vadym Hetman, Ukraine, https://orcid.org/0000-0003-4399-2217; yacenkoolgakneu@gmail.com
Valeriia Osadchuk, Marketing Intern Edgematics Technologies LLC, United Arab Emirates, https://orcid.org/0000-0002-1478-7882; leraosadchuk09@gmail.com
1. Data Integration Software Market Outlook, 2022-2032. Persistence Market Research Report. Available at: https://cutt.ly/MNZqKUE
2. F. Watson IV, G, Weaven, S.K., Perkins, H, Sardana, D, Palmatier, R, 2017 ‘International Market Entry Strategies: Relational, Digital, and Hybrid Approaches’ Journal of International Marketing. Available at: https://cutt.ly/YNZqwJV
3. Global Data Integration Market – Industry Trends and Forecast to 2029. Data Bridge Market Research Report. Available at: https://cutt.ly/XNZqEnP
4. Global Data Integration Market – Industry Trends and Forecast to 2029. Data Bridge Market Research Report. Available at: https://cutt.ly/DNZqBAc
5. Global Data Integration Market – Industry Trends and Forecast to 2029. Data Bridge Market Research Report. Available at: https://cutt.ly/bNZqxqt
6. Global Data Integration Market Size, Share & Industry Trends Analysis Report 2021-2027. KBV Research Report. Available at: https://www.kbvresearch.com/data-integration-market/
7. Global Data Integration Market Size, Share & Industry Trends Analysis Report 2021-2027. KBV Research Report. Available at: https://cutt.ly/SNZqU1h
8. Goel, S, 2022, ‘Hybrid Business Strategy of IBM’ The Strategy Story. Available at: https://cutt.ly/SNZwqmZ
9. Grand View Research Report 2020. Available at: https://cutt.ly/KNZqDU5
10.IBM Corporation. Available at: https://www.ibm.com/ua-en
11.Pandey, R, 2021, 8 Best B2B Brands killing on Instagram. Available at: https://rahulogy.com/best-b2b-brands-on-instagram/
12.Solovei, A, 2022. ‘Ukraine Tech Industry 2022: Forecast, Diversity, Features. Ardas‘, Available at: https://ardas-it.com/ukraine-tech-industry-2022-market-overview
13.Top Big Data Companies in Ukraine 2022. Visual Objects. Available at: https://visualobjects.com/ua/big-data
14.Ukraine: Data Centre Market Landscape Report 2021-2025. Business Wire. Available at: https://cutt.ly/LNZqit8
15.Yatsenko, O, Osaulenko, O, Reznikova, N, Rusak, D, Nitsenko, V, 2020, ‘The productive capacity of countries through the prism of sustainable development goals: challenges to international economic security and to competitiveness’, Financial and credit activity: problems of theory and practice. Vol 2, N 33. 2020. рр. 492-499. DOI: https://doi.org/10.18371/fcaptp.v2i33.207214.
16.Войтко, О, 2022, ІТ-ринок Східної Європи — особливості, конкуренція, ситуація з роботою, DOU https://dou.ua/lenta/articles/it-in-eastern-europe/
Ensuring the Resilience of Domestic Organizations in a Turbulent Environment
Mykhailo Sahaidak, DSс, Professor, Head of Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0001-6526-1170; mykhailo.sahaidak@kneu.ua
Iryna Simshah, Рostgraduate student, Assistant of Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, iruna.simshag@kneu.ua
1. APSE (2016). Growing the health and well-being agenda. Available at: https://cutt.ly/QNnNs0T
2. CIPD (2022). Wellbeing at work. Available at: https://www.cipd.co.uk/knowledge/culture/well-being/factsheet#19510.
3. Diia (2021) Цифрові паспорти, СOVID-сертифікати, єПідтримка: 100 перемог Дії та Мінцифри [Digital passports, COVID certificates, YePidtrymka: 100 wins of Diia and Ministry of Digital transformation]. Available at: https://cutt.ly/ONnEGUA.
4. Diia (2022) Нові сервіси в Дії: пенсійне, посвідка на проживання, документи англійською та шеринг авто [New services in Diia: pension, residence permit, documents in English and car sharing] Available at: https://cutt.ly/jNnTeNn.
5. Diia Business (2022) Дослідження стану бізнесу в Україні [Research on the state of business in Ukraine]. Available at: https://business.diia.gov.ua/cases/novini/stan-ta-potrebi-biznesu-v-umovah-vijni-rezultati-opituvanna-u-veresni.
6. ENQA (2020). External quality assurance in the time of COVID-19, Case examples from ENQA member agencies. Available at: https://www.enqa.eu/wp-content/uploads/External-QA-in-times-of-COVID-19-case-examples_final-version.pdf.
7. Forbes (2022), Топ-менеджмент їде на виробництво. Рішення МХП, що допомогли зберегти бізнес [Top management goes to production. MHP decisions that helped save business] Brand Voice, Available at: https://forbes.ua/company/topmenedzhment-ide-na-virobnitstvo-rishennya-mkhp-shcho-dopomogli-zberegti-biznes-24082022-7868
8. Lazos, G.P. (2018) Resilience: conceptualization of concepts, review of modern research Actual problems of psychology / [Лазос Г.П. Резільєнтність: концептуалізація понять, огляд сучасних досліджень]. Volume 3: Consultative psychology and psychotherapy. Issue 14. - Institute of psychology named after G. S. Kostiuk of NAPN of Ukraine; - Vinnytsia, IE Rogalskaya I.O., 2018. Issue 14. P. 26 – 64.
9. Masten, A. (2014) Ordinary magic: resilience in development New York: The Gulford press, P. 308.
10.MDT (2021) Що таке Дія? Міністерство цифрової трансформації України [What is Diia? Ministry of digital transformation of Ukraine (MDT)]. Available at: https://diia.gov.ua/faq/8
11.Ministry of economy of Ukraine (2022). Програма релокації: 761 підприємство переміщено в більш безпечні регіони [Relocation program: 761 businesses moved to safer regions].. Available at: https://cutt.ly/JNn9bA3
12.Neman, R. (2005), APA’s resilience initiative. Professional psychology: research and practice, no.36, p. 227.
Management of Investment Security of Enterprises in the Context of Digitalization and Transformation
Viktoriya Gonchar, DSс, Professor of Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0002-8765-6656; viktoriia.honchar@kneu.ua
Oleksandr Kalinin, DSс, Professor of Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, http://orcid.org/0000-0001-5238-0525; oleksandr.kalinin@kneu.ua
1. Carbonara, G. and Caiazza, R. (2009). Mergers and acquisitions: Causes and effects. The Journal of American Academy of Business, Cambridge, 14(2), pp.188-194.
2. Defrancq, C., Huyghebaert, N. and Luypaert, M., (2021). Influence of acquirer boards on M&A value creation: Evidence from Continental Europe. Journal of International Financial Management & Accounting, 32(1), pp.21-62.
3. Del Bo, C.D., Ferraris, M. and Florio, M., (2017). Governments in the market for corporate control: Evidence from M&A deals involving state-owned enterprises. Journal of comparative economics, 45(1), pp.89-109
4. Gonchar, V. V. (2014). Management of the system of strategic changes in the activities of enterprises: problems of formation, development and use: monograph.
5. HITECH (2016) Digital agenda of Ukraine. Available at: https://ucci.org.ua/uploads/files/58e78ee3c3922.pdf
6. Kalinin, Oleksandr & Gonchar, Viktoriya & Simanaviciene, Zaneta (2019). Risk management of the investment marketing on diversified enterprises. Economics. Ecology. Socium. 3. 35-44. DOI: 10.31520/2616-7107/2019.3.4-5
7. KMU (2021) National economic strategy for the period until 2030. Available at: https://www.kmu.gov.ua/npas/pro-zatverdzhennya-nacionalnoyi-eko-a179
8. Li Y, Zheng B, Chen T-T, Jiang X-F (2017). Fluctuation-driven price dynamics and investment strategies. PLoS ONE 12(12): e0189274. https://doi.org/10.1371/journal.pone.0189274
9. OECD (2022) Digital Economy Papers. Available at: https://www.oecd-ilibrary.org/science-and-technology/oecd-digital-economy-papers_20716826
10.Pandey, G., & Sidharth, O. (2021). The Impact of Covid-19 on Merger and Acquisition. Issue 6 Int'l JL Mgmt. & Human., 4, 213
11.Schmid, A.S., Sánchez, C.M. and Goldberg, S.R., (2012). M&A today: Great challenges, but great opportunities. Journal of Corporate Accounting & Finance, 23(2), pp.3-8.
12.WBG (2018) (The digital agenda of the Eurasian Economic Union until 2025: perspectives and recommendations. – World Bank Group. Available at: http://documents.worldbank.org/curated/pt/413921522436739705/pdf/EAEU-OverviewFull-RUS-Final.pdf
Social Responsibility of Business: Global Trends and Modern Practice in the Conditions of Turbulence in Ukraine
Borys Moskvin, PhD, Doctoral Candidate of International Finance Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, ORCID ID: 0000-0003-3504-6677; borysinform@gmail.com
1. Bojko, O. (2022), Social responsibility of business during martial law, available at: https://eba.com.ua/sotsialna-vidpovidalnist-biznesu-u-period-voyennogo-stanu/
2. Children's Voices Charitable Foundation (2022), available at: https://voices.org.ua/donat/
3. CSR-Ukraine (2010), The European Commission's new strategy for corporate social responsibility (CSR) 2011-2014: faster, higher, stronger, available at: http://www.csr-ukraine.org/ctrategiya_evropeyskoi_komisii_.html
4. Help Ukraine (2022), available at: https://helpukraine.center
5. Howard R. Bowen. Social Responsibilities of the Businessman / Howard R. Bowen - 1953, foreword by Peter Geoffrey Bowen introduction by Jean-Pascal Gond / Published by University of Iowa Press, Copyright 2013, 298 p. https://doi.org/10.2307/j.ctt20q1w8f
6. ISO (2010), Guidelines on social responsibility, available at: https://aop.nmu.org.ua/ua/metodicki/specialist/opg/lzi/zakon/Standart%20ISO%2026000.pdf (Accessed 07.11.2022).
7. Kyiv School of Economics Foundation (2022), available at: https://kse.ua/we-save-lives/?fbclid=IwAR157iKVGhRud9HP7WoyWoXfEJi4m6QDT351J0vwrWgfZjyAN2ub4SmZHD4 (Accessed 08.11.2022).
8. Moiseienko, T.Ye. (2012), Corporate social responsibility in business competitivness, Efektyvna ekonomika, vol. 3, available at: http://www.economy.nayka.com.ua/?op=1&z=986
9. Petrushko, L. and Davydenko, B. (2022), Gods of fundraising. Who raised the most money for Ukrainians and the army during the war. Ranking by Forbes, available at: https://forbes.ua/company/bogi-fandreyzingu-khto-zaluchiv-naybilshe-groshey-dlya-ukraintsiv-ta-armii-pid-chas-viyni-renking-vid-forbes-07042022-5327.
10.Povernys' zhyvym (2022), available at: https://savelife.in.ua/donate/#donate-army-card-monthly (Accessed 08.11.2022).
11.Razom (2022), available at: https://www.razomforukraine.org/donate/
12.Shatilova, O.V. and Yakovenko, M.V. (2021), Gender Equality as a Well-being Component at the Workplace, Problemy ekonomiky, vol. 4, pp. 141–149, available at: https://www.problecon.com/export_pdf/problems-of-economy-2021-4_0-pages-141_149.pdf.
13.Sustainable Business (2022), Types of social responsibility of business, available at: https://csrjournal.com/vidy-socialnoj-otvetstvennosti-biznesa
14.Sustainable Business (2022), Types of social responsibility of business, available at: https://csrjournal.com/vidy-socialnoj-otvetstvennosti-biznesa (Accessed 08.11.2022).
15.Sustainable development for Ukraine (2022), What is sustainable development? Sustainable development for Ukraine, available at: https://sd4ua.org/shho-take-stalij-rozvitok/
16.Tkach, V. (2022), Social responsibility of business as a management tool of hospitality enterprises, Upravlinnia rozvytkom sfery hostynnosti: rehional'nyj aspekt : materialy mizhnarodnoi naukovo-praktychnoi konferentsii [Management of the development of the hospitality sector: regional aspect: materials of the international scientific and practical conference], Tekhnodruk, Chernivtsi, Ukraine, pp. 22-32, available at: https://tourlib.net/statti_ukr/tkach6.htm
17.Ukrainian Institute of Information Technologies (2022), Sustainable development and corporate social responsibility, available at: http://moodle.udec.ntu-kpi.kiev.ua/moodle/mod/resource/view.php?id=4402
18.United Nations, 2015. The Sustainable Development Agenda, avaliable at: https://www.un.org/sustainabledevelopment/development-agenda/
19.Voloskovets', N.Yu. (2010), Corporate social responsibility of enterprises as a basis for innovative development of the modern economy, Naukovi pratsi KNTU. Ekonomichni nauky, vol. 17, pp. 125-131, available at: http://www.kntu.kr.ua/doc/zb_17_ekon/index.html (Accessed 07.11.2022).
20.Xerox, 2022 Corporate Social Responsibility Report, avaliable at: https://www.xerox.com/downloads/usa/en/x/Xerox_CSR_Report.pdf
21.YOUkraina (2022), Social responsibility of business in war conditions, available at: https://youkraina.com.ua/files/Factum_Group_YOUкраїна_Мінівипуск_Соціальна%20відповідальність%20бізнесу.pdf
Constantly Adjusting B2B Sales Interactions? Lessons from the Global Pandemic Crisis
Christine Falkenreck, PhD, Professor, Hof University, Hof, Germany, https://orcid.org/0000-0001-6693-8163; christine.falkenreck@hof-university.de
Grzegorz Leszczyński, PhD, Associate Professor, Poznań University of Economics and Business, Poznań, Poland, https://orcid.org/0000-0003-2989-9729; grzegorz.leszczynski@ue.poznan.pl
Marek Zieliński, PhD, Associate Professor, Collegium DaVinci, Poznań, Poland, https://orcid.org/0000-0001-5697-3678; marek.zielinski@cdv.pl
1. Akrout, Wafa, Houcine Akrout (2011), Trust in B-to-B: Toward a Dynamic and Integrative Approach. Recherche et Applications en Marketing (English Edition) 26, (1): 1-21.
2. Almeida, Fernando, José Duarte Santos, José Augusto Monteiro (2020), The Challenges and Opportunities in the Digitalization of Companies in a Post-COVID-19 World. IEEE Engineering Management review: 97-103.
3. Arli, Denni, Carlos Bauer, Robert W. Palmatier (2018), Relational selling: Past, present and future. Industrial Marketing Management 69: 169-184.
4. Bages-Amat, Arnau, L. Harrison, D. Spillecke, J. Stanley (2020), These eight charts show how COVID-19 has changed B2B sales forever. McKinsey & Company.
5. Baghiu, Mihaela Cristina (2020), Analysis of Business Model Innovation in Post-Covid Economy: Determinants for Success. Journal of Public Administration, Finance & Law 17: 7-24.
6. Belonax Jr., Joseph J., Stephen J. Newell, Richard E. Plank (2007), The role of purchase importance on buyer perceptions of the trust and expertise components of supplier and salesperson credibility in business-to-business relationships. Journal of Personal Selling & Sales Management, 27 (3): 247-258.
7. Biermann, R., & Harsch, M. (2017). Resource dependence theory. In Palgrave handbook of inter-organizational relations in world politics (pp. 135-155). Palgrave Macmillan, London.
8. Biggemann, Sergio, Francis Buttle (2009), Coordinated Interaction and Paradox in Business Relationships. Journal of Business and Industrial Marketing 24 (8): 549-560.
9. Clark, D. M., Salkovskis, P. M., Gelder, M. G., Koehler, C., Martin, M., Anastasiades, P., ... & Jeavons, A. (1988), Tests of a cognitive theory of panic. In Panic and phobias 2 (pp. 149-158).
10.Creswell, J. W. (2013). Steps in conducting a scholarly mixed methods study.
11.Dalrymple, Douglas J., William M. Strahle (1990), Career Path Charting: Framework for Sales Force Evaluation. Journal of Personal Selling & Sales Management 10 (3): 59-68.
12.Eisenhardt, Kathleen M., Melissa E. Graebner (2007), Theory building from cases: Opportunities and challenges. Academy of Management Journal, 50 (1): 25-32.
13.Falkenreck, Christine, Ralf Wagner (2021), From managing customers to joint venturing with customers: co-creating service value in the digital age. Journal of Business and Industrial Marketing Management.
14.Fraccastoro, Sara, Mika Gabrielsson, Ellen Bolman Pullins (2021), The integrated use of social media, digital, and traditional communication tools in the B2B sales process of international SMEs. International Business Review,30 (4): 101776.
15.Gao, H., Xie, J., Wang, Q., & Wilbur, K. C. (2015), Should ad spending increase or decrease before a recall announcement? The marketing–finance interface in product-harm crisis management. Journal of Marketing, 79(5), 80-99.
16.Gavin, Ryan, Liz Harrison, Candace Lun Plotkin, Dennis Spillecke, Jennifer Stanley (2020), Darley.com. McKinsey & Company. April.
17.Guenzi, Paolo, Johannes Habel (2020), Mastering the digital transformation of sales. California Management Review, 62 (4): 57-85.
18.Harsch, M. F. (2015). The power of dependence: NATO-UN cooperation in crisis management. OUP Oxford.
19.Hartmann, Nathaniel N., Bruno Lussier (2020), Managing the sales force through the unexpected exogenous COVID-19 crisis. Industrial Marketing Management, 88: 101-111.
20.Homburg, Christian, Sabine Kuester, Nikolas Beutin, Ajaj Menon (2005), Determinants of Customer Benefits in Business-to-Business Markets: A Cross-Cultural Comparison. Journal of International Marketing 13: 1-31.
21.Jia, Minjiang, Chunlin Wan (2021), "Why are strangers trusted more during trade fairs? A literature review on the conceptual model of general trust formation." Journal of Business & Industrial Marketing, 2021.
22.Johnson, Jeff S. (2020), Developing qualitative propositions in sales research: existing approaches and a new mulitiphasic technique. Journal of Personal Selling & Sales Management, 40 (1): 19-23.
23.Kuckartz, U., Dresing, T., Rädiker, S., & Stefer, C. (2008). Warum eine qualitative Evaluation? (pp. 11-14). VS Verlag für Sozialwissenschaften; Mayring, Philipp (2001), Combination and integration of qualitative and quantitative analysis. Forum: Qualitative Social Research 2 (2).
24.Kuzel, Anton J. (1999), Sampling in qualitative research. In Doing qualitative research, 2nd ed., by Benjamin F. Crabtree William L. Miller, 33-46.
25.Leszczyński, Grzegorz, Zieliński Marek (2013), The impact of misaligned business communicaion on the quality of salesperson-buyer relationships. Poznan University of Economics Review 13 (2).
26.Little, Bob (2012), Identifying Key Trends in Sales – From a Training Perspective. Industrial and Commercial Training 44 (2): 103-108.
27.MacKenzie, S. B., & Podsakoff, P. M. (2012). Common method bias in marketing: Causes, mechanisms, and procedural remedies. Journal of retailing, 88(4), 542-555.
28.Malshe, Avinash, Ravipreet S. Sohi (2009), What Makes Strategy Making across the Sales-Marketing Interface More Successful? Journal of the Academy of Marketing Science 37 (4): 400-421.
29.Mattila, M., Yrjölä, M., & Hautamäki, P. (2021), Digital transformation of business-to-business sales: what needs to be unlearned?. Journal of Personal Selling & Sales Management, 41(2), 113-129.
30.McKinsey (2020), How COVID-19 has accelerated changes in the B2B sales landscape in Brazil. McKinsey Insights, 12 18,: 9.
31.Mohr, Jakki, John R. Nevin (1990), Communication Strategies in Marketing Channels: A Theoretical Perspective. Journal of Marketing 54 (4): 36-51.
32.Naidoo, Vikash (2010), Firm survival through a crisis: The influence of market orientation, marketing innovation and business strategy. Industrial marketing management, 39(8), 1311-1320.
33.Narayandas, Das, Vinay Hebbar, Liangliang Li (2020), Lessons from chinese Companies' Response to Covid-19. June 5. https://hbr.org/2020/06/lessons-from-chinese-companies-response-to-covid-19?ab=hero-subleft-1.
34.Parse, Rosemarie Rizzo (1990), Parse's research methodology with an illustration of the lived experience of hope. Nursing Science Quarterly 3 (1): 9-17.
35.Pfeffer, J., & Salancik, G. R. (1978). A resource dependence perspective. In Intercorporate relations. The structural analysis of business. Cambridge: Cambridge University Press.
36.Pfeffer, Jeffrey, Gerald R. Salancik (2003), The external control of organizations: A resource dependence perspective. Stanford: Stanford University Press.
37.Piekkari, R., & Welch, C. (2011). Pluralism in international business and international management research: making the case. In Rethinking the case study in international business and management research. Edward Elgar Publishing.
38.Rangarajan, Deva, Arun Sharma, Teidorlang Lyngdoh, Bert Paesbrugghe (2021), Business-to-business selling in the post-COVID-19 era: Developing an adaptive sales force. Business Horizons: 647-658.
39.Rangarajan, Deva, Arun Sharma, Teidorlang Lyngdoh, Bert Paesbrugghe (2021), Business-to-business selling in the post-COVID-19 era: Developing an adaptive sales force. Business Horizons: 647-658.
40.Rodriguez, M., Ajjan, H., & Peterson, R. M. (2016). Social media in large sales forces: An empirical study of the impact of sales process capability and relationship performance. Journal of Marketing Theory and Practice, 24(3), 365-379.
41.Salomann, Harald, Malte Dous, Lutz Kolbe, Walter Brenner (2007), Self-service Revisited: How to Balance High-tech and High-touch in Customer Relationships. European Management Journal 25 (4): 310-319.
42.Sarmento, Maria, Cláudia Simöes, Minoo Farhangmehr (2015), Applying a relationship marketing perspective to B2B trade fairs: The role of socialization episodes. Industrial Marketing Management: 131-141.
43.Sim, Julius, Benjamin Saunders, Jackie Waterfield, Tom Kingstone (2018), Can sample size in qualitative research be determined a priori? International Journal of Social Research Methodology 21 (5): 619-634.
44.Springer, Berlin, Heidelberg; Grewal, R., & Tansuhaj, P. (2001), Building organizational capabilities for managing economic crisis: The role of market orientation and strategic flexibility. Journal of marketing, 65(2), 67-80.
45.Tellefsen, Thomas (2002), Commitment in business-to-business relationships: The role of organizational and personal needs. Industrial Marketing Management, 31 (8): 645-652.
46.Thaichon, P., Surachartkumtonkun, J., Quach, S., Weaven, S., & Palmatier, R. W. (2018), Hybrid sales structures in the age of e-commerce. Journal of Personal Selling & Sales Management, 38 (3): 277-302.
47.Tindall, L. (2009). JA Smith, P. Flower and M. Larkin (2009), Interpretative Phenomenological Analysis: Theory, Method and Research. London: Sage.
Chapter 2. Management Transformation in the New Normal
Chapter 2. Management Transformation in the New Normal
Chapter 2. Management Transformation in the New Normal
Development of Project Management Towards a Hybrid Approach
Liudmyla Batenko, PhD, Professor, Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0003-0126-609X; liudmyla.batenko@kneu.ua
Oleksii Dibrova, PhD, Associate Professor of Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0002-4104-9500; dibrova.oleksii@kneu.edu.ua
Yana Vasilieva, Lead Project Director, “Pulse International” Company, Ukraine, v.yana@ukr.net
1. D. Snowden, M. Boone. A (2007) Leader’s Framework for Decision Making. HBR, November, p.69-76. Available at: https://hbr.org/2007/11/a-leaders-framework-for-decision-making
2. Gaddis, P. (1959) The Project Manager. Harvard business review, Vol.37(3), p.89-97
3. Haughey, D. (2021) A Brief History of Project Management. Available at: https://www.projectsmart.co.uk/history-of-project-management/brief-history-of-project-management.php
4. Kurtz, C. F.; Snowden, D. J. (2003) The new dynamics of strategy: Sense-making in a complex and complicated world. IBM Systems Journal, vol 42, N 3. p. 472-483. Available at: http://alumni.media.mit.edu/~brooks/storybiz/kurtz.pdf
5. Kurtz, C. F.; Snowden, D. J. (2003) The new dynamics of strategy: Sense-making in a complex and complicated world. IBM Systems Journal. N. 42 (3). pp. 462–483. Available at: https://ieeexplore.ieee.org/document/5386804
6. Lock, D. (2007) Project Management. 9th ed. Gower Publishing Ltd, 545 p.
7. Manifesto for Agile Software Development (2001). Available at: http://agilemanifesto. org
8. Morris, P. (1994) The Management of Projects. London: Tomas Telford. 352 p.
9. Project Management Body of Knowledge (РМВОК), 6th ed. РМI, 2017. 726 p.
10.Project management handbook. Applying Best Practices across Global Industries. (2007) Ed. David I. Cleland, Lewis, R. Ireland. Me Graw Hill, 547 p.
11.Snowden, D., Boone M. (2007) A Leader’s Framework for Decision Making. HBR, November,2007, p.69-76. Available at: https://hbr.org/2007/11/a-leaders-framework-for-decision-making
12.Takeuchi, H., Nonaka, I. (1986) The New New Product Development Game. Available at: https://hbr.org/1986/01/the-new-new-product-development-game
13.Батенко Л, Васильєва Я. Застосування гнучких технологій управління проєктами у сфері маркетингових послуг/Трансформація менеджменту бізнес-організацій: сучасні тренди та виклики [Електронний ресурс] : монографія / за заг. ред. Сагайдака М.П., Соболєвої Т.О. Київ: КНЕУ, 2021. 378 с., с.243-256.
14.Продіус, О.І., Прокоф’єва, В.К. (2019) Історичні передумови розвитку проектного управління. Економіка та підприємництво. № 3 (108). C. 141-146
Strategic Entrepreneurship Model Development
Yeliena Prokhorova, PhD, Associate professor, Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0002-0637-5415; yeliena.prokhorova@kneu.ua
1. Foss, Nicolai J. and Lyngsie, Jacob. (2011). The Emerging Strategic Entrepreneurship Field: Origins, Key Tenets, and Research Gaps (January 22, 2011).
2. HANDBOOK OF ORGANIZATIONAL ENTREPRENEURSHIP, Daniel Hjorth, ed., Edward Elgar, 2011, SMG WP 7/2011, Available at SSRN: https://ssrn.com/abstract=1747711
3. Hitt M.A., Ireland R.D., Sirmon D.G., and Trahms C.A. (2012). Strategic Entrepreneurship: Creating Value for Individuals, Organizations, and Society. Article in SSRN Electronic Journal. January. DOI:10.2139/ssrn.1994491
4. Hitt, Michael & Ireland, R. & Camp, Michael & Sexton, Donald. (2017). Strategic Entrepreneurship: Integrating Entrepreneurial and Strategic Management Perspectives. 10.1002/9781405164085.ch1.
5. Ireland R.D. et al. (2003). A model of strategic entrepreneurship: The construct and its dimensions. Journal of Management. 29 (6), рр. 963–989. DOI:10.1016/S0149-2063_03_00086-2
6. Ireland, R. D., Hitt, M.A., Camp, S.M., & Sexton, D.L. (2001). Integrating entrepreneurship and strategic management actions to create firm wealth. Academy of Management Executive, 15(1), рр. 49-63.
7. Kyrgidou L.P., Hughes M. (2010), Strategic entrepreneurship: origins, core elements and research directions. European Business Review. 22(1). https://doi.org/10.1108/09555341011009007
8. Luke B., Kearins K., Verreynne M. (2010). A theory of strategic entrepreneurship. Business. Available at: https://researchbank.swinburne.edu.au/file/16789672-e22b-49c4-879c-5030d4284018/1/PDF%20(Published%20version).pdf
9. Piispanen V-V. та Paloniemi K. (2015). Entrepreneur balancing strategic and entrepreneurial actions in business development, January 2015. In book: Understanding Work Experiences from Multiple Perspectives - New Paradigms for Organizational Excellence (pp.8). Publisher: Bloomsbury Publishing India PVT. LTD. Editors: G D Sardana and Tojo Thatchenkery. Available at: https://www.researchgate.net/publication/270898365_Entrepreneur_balancing_strategic_and_entrepreneurial_actions_in_business_de-_velopment
10.Schumpeter, J.A. (1934). The theory of economic development. Cambridge, MA: Harvard University Press.
11.Westgren R., Wuebker R. (2019). An economic model of strategic entrepreneurship. Strategic Entrepreneurship Journal. 1–22. https://doi.org/10.1002/sej.1319
Marketing Management Transformation: From Predigital to Postdigital Age
Iuliia Kostynets, DSс, Associate Professor, Department of Marketing, Economics, Management and Administration National Academy of Management, Kyiv, Ukraine, https://orcid.org/0000-0001-6427-675X; yulia.kostinets@gmail.com
Valeriia Kostynets, DSс, Associate Professor, Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0002-4222-7620; Valeriya.kostynets@gmail.com
1. Balabanova L.V., Balabanyts A.V. (2009) Channels of marketing interaction: essence, characteristics and key processes. Available at: www.rusnauka.com/18_EN_2009/Economics /48839.doc.htm
2. Balabanyts A. V. (2010) Management of marketing interaction as a key function of marketing management of the enterprise. Economy and management. Vol. 1. P. 26-33
3. Bilovodska O. A. (2010) Marketing management: K.: Znannia, 332 p.
4. Borushko N. V. (2007) Cognitive marketing of furniture. Economics and management. Issue XV. P. 325–328
5. Cognitive psychology / R. Solso (2006). St. Petersburg: Peter. 589 p.
6. Danko T.P. Skorobogatykh I.I. (2005) Quantitative methods of analysis in marketing. St. Petersburg: Peter.
7. Dybchuk L.V. (2018) Modern digital marketing tools in the system marketing of communications. Herald of Volyn Institute economics and management. Science magazine. Series: Economic Sciences: Vol. 21. P. 106–111
8. Falgoni J. (2013) 10 main problems of digital marketing. Available at: therunet.com/articles/923-desyat-glavnyh-problemtsifrovogo-marketinga
9. Gryshchenko I. M. (2007) Formation of the mechanism of management of commercial mediation. K.: Gramota. 368 p.
10.Karpishchenko O.O. (2012) Digital marketing as innovative tool of communications. Available at: essuir.sumdu.edu.ua
11.Kutsenko V. M. (2003) Marketing management: K.: MAUP, 184 p.
12.March J.G., Simon H.A. (1958). Organizations. Wiley: NY
13.Marchuk O.O. (2018) Digital marketing as innovative tool management. Economy and society. Vol. 17. P. 296 - 299
14.Marketing 3.0: From Products to Customers to the Human Spirit. Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan (2010). Wiley
15.Marketing 4.0: Moving from Traditional to Digital. Philip Kotler, Hermawan Kartajaya, Iwan Setiawan (2017). Wiley
16.Marketing 5.0: Technology for Humanity. Philip Kotler, Hermawan Kartajaya, Iwan Setiawan (2021). Wiley
17.Marketing management, 15th edition, by Philip Kotler and Kevin Lane Keller (2016). Pearson Education, Inc.
18.Marketing: Theory and Practice / Michael J. Baker and others (1995) Red Globe Press London.
19.Neisser U. (1967) Cognitive psychology. NY
20.Oklander M.A., Romanenko O.O. (2015) Specific differences of digital marketing from Internet marketing. Economic Herald of National technical university of Ukraine " KPI ". N. 12. P. 362–371
21.Romanenko L. F. (2019) Digital marketing: essence and trends development. Available at: dx.doi.org/10.5281/zenodo.3678906
22.Ruban V. V. (2018) Contemporary tools of digital marketing. Herald of KhDU. "Economic Sciences" series. Iss. 30. Volume 1. P. 143-146
23.Sahaidak M. P., Kostynets V. V. (2013) The brand of contact staff in ensuring internal marketing of a tourist companies. Actual Problems of Economy: Scientific Economic Journal. Vol. 11. P. 85−89
24.Tolman E.C. (1958) Behaviour and Psychological Man: Essays in Motivation and Learning. University of California Press. 286 p.
25.Ustyan O.Yu. (2015) Use development cognitive psychology in marketing theories. Economic strategy and prospects development spheres trade and services: Kharkiv. Issue 1. P. 334-342
26.Voychak A.V. (2000) Marketing management: training and method. K.: KNEU. 100 p.
27.Yatsyuk D.V. (2015) Digital marketing: the future marketing communications in branding. Investments: practice and experience. Vol. 7. Available at: http://www.investplan.com.ua/pdf/7_2015/16.pdf
28.Yermoshenko M.M. (2001) Marketing management: K.: National Academy of Management. p.10-19, 55.
29.Yuldasheva O.U. (2006) Theory and methodology of development of the marketing potential of the firm. St. Petersburg. 36 p.
30.Zanora V.O. (2018) Internet and digital marketing: theoretical basics. Blacksea Economic Studio. No. 36. P. 117-120
Non-tariff Measures in Georgia-EU Trade and Management Challenges for Georgian Entrepreneurs
Nino Papachashvili, Doctor of Economics, Professor, Institute for Development Studies Sulkhan-Saba Orbeliani University, Georgia, https://orcid.org/0000-0001-8111-9887; n.papachashvili@sabauni.edu.ge
Tamta Mikaberidze, Doctor of Economics, Professor, Institute for Development Studies Sulkhan-Saba Orbeliani University, Georgia, https://orcid.org/0000-0002-3087-6869; t.mikaberidze@sabauni.edu.ge
Marine Tavartkiladze, Doctor of Economics, Professor, Institute for Development Studies, Sulkhan-Saba Orbeliani University, Georgia, https://orcid.org/0000-0002-1528-5649; m.tavartkiladze@sabauni.edu.ge
1. EU CEN. (2022). European Committee for Standardization, Available at: https://www.cencenelec.eu/european-standardization/cen-and-cenelec/ & www.cen.eu
2. EU CENELEC. (2022). European Committee for Electrotechnical Standardization, Available at: https://www.cencenelec.eu/ www.cenelec.eu
3. EU ESTI. (2022). European Telecommunications Standards Institute, Available at: www.esti.org
4. Georgian Exporters Survey. (2020&2016). The survey of Georgian exporters was conducted in 2020 by the authors at the Institute for Development Studies, Sulkhan-Saba Orbeliani University of Gergia and in 2016 (See: Papachashvili. N., Jamagidze. L., Mikaberidze. T., Tavartkiladze. M., Danelia I. (2016). Effect of EU non-tariff barriers on Georgian exports. Report of the research conducted in Iv. Javakhishvili Tbilisi State University at the Faculty of Economics and Business within the targeted scientific-research project. efaidnbmnnnibpcajpcglclefindmkaj/https://tsu.ge/assets/media/files/7/biblioteka/papachas.pdf).
5. GTA. (2022). Global Trade Alert, https://www.globaltradealert.org/global_dynamics
6. Mikaberidze, T.(2016). Neo protectionist activities in international trade. Bucharest, Romania. Proceedings: Brătianu, C., Zbuchea, A., Pînzaru, F., Vătămănescu, E.-M. and Leon, R.D. (eds.). Strategica opportunities and risks in the contemporary business environment; Bucharest: Tritonic (ISSN: 2392-702X; ISBN (E-book): 978-606-749-181-4).
7. NTMs according to the UCTAD. (2020). UNCTAD, 2020, Classification of Non-Tariff Measures. Available at: https://unctad.org/topic/trade-analysis/non-tariff-measures/NTMs-classification
8. Papachashvili, N. (2018). Current Trends in International Trade: Challenges and Opportunities for Development, Book of Proceedings WOSC 2017: “Science with and for Society: Contributions of Cybernetics and Systems, WOSC, Rome, Italy. Available at: https://www.taylorfrancis.com/books/e/9780429486982.
9. Tavartkiladze, M. (2019). Non-tariff barriers and challenges for Georgia within the framework of DCFTA. SGH Collegium of World Economy, book of Abstracts. Available at: chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://ssl-kolegia.sgh.waw.pl/pl/KGS/konferencje/world_economy_2019/Documents/Book_of_abstracts_WE2019_20.05_Final.pdf.
10.TBTs according to the WTO. (2020). Agreement on Technical Barriers to Trade. Available at: chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://www.wto.org/english/res_e/booksp_e/tbt3rd_e.pdf
The Impact of Digitalization of Buyer-Supplier Communication on Procurement Performance
Aleksandra Abramowicz, PhD student, Poznan University of Economics and Business, Poland, 66869@phd.ue.poznan.pl
Grzegorz Leszczyński, Associate Professor, Poznan University of Economics and Business, Poland, grzegorz.leszczynski@ue.poznan.p
1. Abramova, A. (2019). What does digitalization mean for selling: activity theory perspective on the buying process. The 35th IMP Conferene, Paris.
2. Adamson, B., Dixon, M. & Toman, N. (2012). The End of Solution Sales. Harvard Business Review, July-August, 60-68.
3. Aleo and Deloitte (2017), Cyfrowe platformy zakupowe – raport Aleo i Deloitte,Digitalizacja rynku B2B, Available at: https://aleo.com/_fileserver/item/14139/Raport_Aleo-Deloitte_2017_ONLINE-1.pdf
4. Almeida, Fernando, José Duarte Santos, José Augusto Monteiro (2020), "The Challenges and Opportunities in the Digitalization of Companies in a Post-COVID-19 World." IEEE Engineering Management review: 97-103
5. Bages-Amat, Arnau, L. Harrison, D. Spillecke, J. Stanley (2020), These eight charts show how COVID-19 has changed B2B sales forever. McKinsey & Company.
6. Biggemann, S., Buttle, F. (2009). Coordinated interaction and paradox in business relationships. Journal of Business & Industrial Marketing. October, 24 (8), 549-560.
7. Carter, C. R., & Stevens, C. K. (2007). Electronic reverse auction configuration and its impact on buyer price and supplier perceptions of opportunism: A laboratory experiment. Journal of Operations Management, 25(5), 1035-1054.
8. Dobler, D. and Burt, D. (1996), “Purchasing and Supply Management”. McGraw-Hill, New York.
9. Dumond, E.J. (1994). “Moving toward value-based purchasing”. International Journal of Purchasing and Materials Management, 30 (2), 2–8
10.e.g. Tapscott, D. (1997). Strategy in the new economy. Strategy & leadership.
11.Easton, L., Murphy, D.J., Pearson J.N. (2002). “Purchasing performance evaluation: with data envelopment analysis”. European Journal of Purchasing & Supply Management, 8, 123–134.
12.Gadde, L., E., Hakansson, H. (1993). Professional Purchasing (Consumer Research and Policy Series). Routledge.
13.Garrido Samaniego, M., Gutiérrez Arraz, A. & San José Cabezudo, R. (2011). Online Information Tools in Industrial Purchasing: An Exploratory Analysis of the Process of Business-Service. Journal of Organizational Computing and Electronic Commerce, 21 (1), 50-70.
14.Ghalayini, A.M., Noble, J.S. (1996). “The changing basis of performance Measurement”. International Journal of Operations & Production Management, 16 (8), 63–80.
15.Guenzi, P., Habel J. (2020), Mastering the digital transformation of sales. California Management Review, 62 (4): 57-85
16.Guenzi, P., Pardo, C., Georges, L. (2007). Relational selling strategy and key account managers’ relational behaviors: An exploratory study. Industrial Marketing Management, 36.
17.Guiltinan, J., Rejab, I., Rodgers, W. (1980). Factors Influencing Coordination in a Franchise Channel. Jourrnal of Retailing, 56 (Fall), 41-58.
18.Humphreys, P. (2001). Designing a management development program for procurement executives. The Journal of Management Development, 20 (7), 604–626
19.Ivens, B. S., Pardo, C. (2008). Key-account-management in business markets: an empirical test of common assumptions. Journal of Business & Industrial Marketing, 23(5), 301–310. Available at: https://doi.org/10.1108/08858620810881575
20.Kakwezi, P., Nyeko, S. (2019). Procurement Processes and Performance: Efficiency and Effectiveness of the Procurement Function. Journal of Social Sciences Management and Entrepreneurship, 3(1), 172 – 182.
21.Kotarba, M. (2017). Measuring digitalization: Key metrics. Foundations of Management, 9(1), 123-138.
22.Kumar, A., Ozdamar, L. (2005). Procurement performance measurement system in the health care industry. International Journal of Health Care Quality Assurance, 18 (2), 152-166.
23.Lamming, R. (1985). The future of purchasing: developing lean supply, in Lamming R. & Cox, A.(eds), Strategic Procurement Management in the 1990s, Earlsgate Press, UK, 40.
24.Lysons, K. (2004). Zakupy zaopatrzeniowe. Warszawa: Polskie Wydawnictwo Ekonomiczne.
25.Lysons, K., Farrington B. (2020). Procurement and supply chain management, 10th edition, Pearson Education Limited, 4.
26.McKinsey (2020), How COVID-19 has accelerated changes in the B2B sales landscape in Brazil. McKinsey Insights, Available at: https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/how-covid-19-has-accelerated-changes-in-the-b2b-sales-landscape-in-brazil.
27.Mentzer, J.T., Konrad, B.P. (1991). An efficiency/effectiveness approach to logistics performance analysis. Journal of Business Logistics 12(1), 33–62.
28.Mobile Institute, 2018. The B2B buying process: challenges, trends, inspirations. Available at: https://www.e-point.com/en/reports/b2b
29.Mogre, R., Lindgreen, A., Hingley, M. (2017). Tracing the evolution of purchasing research: future trends and directions for purchasing practices. Journal of Business & Industrial Marketing, 32 (2), 251–257.
30.Mohr, J., Nevin J.R. (1990). Communication Strategies in Marketing Channels: A Theoretical Perspective. Journal of Marketing, October.
31.Ostrom, A. L., Fotheringham, D., Bitner, M. J. (2019), Customer Acceptance of AI in Service Encounters: Understanding Antecedents And Consequences. in: Maglio P., Kieliszewski C., Spohrer J., Lyons K., Patrício L., Sawatani Y. (red.), Handbook of Service Science Vol. II. Service Science: Research and Innovations in the Service Economy. Springer, Cham, pp. 77–103.
32.Paulraj, A., Chen, I.J., Flynn, J. (2006). Levels of strategic purchasing: impact on supply integration and performance. Journal of Purchasing and Supply Management, 12 (3), 107–122.
33.Radovic Markovic, M., Salamzadeh, A. (2018). The Importance of Communication in Business Management. The 7th International Scientific Conference on Employment, Education and Entrepreneurship, Belgrade.
34.Rangarajan, Deva, Arun Sharma, Teidorlang Lyngdoh, Bert Paesbrugghe (2021), Business-to-business selling in the post-COVID-19 era: Developing an adaptive sales force. Business Horizons: 647-658.
35.Ritter, T., Pedersen, C. L. (2020), Digitization capability and the digitalization of business models in business-to-business firms: Past, present, and future. Industrial Marketing Management, Vol. 86 (April), pp. 180–190.
36.Rutkowski K. (2013). Zakupy w biznesie - potrzeba strategicznej reorientacji, Kwartalnik Nauk o Przedsiębiorstwie, 4, 35-45.
37.Sillars, A. L., Vangelisti, A. L. (2006). Communication: Basic Properties and Their Relevance to Relationship Research. In Vangelisti, A.L., Perlman D. (Eds.), The Cambridge handbook of personal relationships, 331–351. Cambridge University Press.
38.Singh, R. P., Javaid, M., Haleem, A., & Suman, R. (2020). Internet of things (IoT) applications to fight against COVID-19 pandemic. Diabetes & Metabolic Syndrome: Clinical Research & Reviews, 14(4), 521-524.
39.Tassabehji, R., Moorhouse, A. (2008). The changing role of procurement: Developing professional effectiveness. Journal of Purchasing & Supply Management, 14, 55–68.
40.Van Weele, A., Rietveld G. (1998). Professionalising purchasing in organisations: towards a purchasing development model. Conference Proceedings 7th International Annual IPSERA. Retrieved October 10, 2007, from /http://www.touchbriefings.com/pdf/977/supplychain3.pdfS, 235-236
Developing the Organizational-Innovation Culture of the Company in Crisis Situations
Kateryna Kandahura, PhD in Public Admanistration, Associate Professor, Department of Management, State University of Trade and Economics, Ukraine, https://orcid.org/0000-0003-4833-2234;
Iryna Mykolaichuk, PhD in Economics, Associate Professor, Department of Management, State University of Trade and Economics, Ukraine, https://orcid.org/0000-0001-7380-5000;
Olha Salimon, PhD in Economics, Associate Professor, Department of Hotel and Restaurant Business, State University of Trade and Economics, Ukraine, https://orcid.org/0000-0002-1886-5868
1. Cameron, K.S., & Quinn, R. E. (2011). Diagnosing and Changing Organizational Culture, Third Edition: Based on the Competing Values Framework
2. Derek Brown et al. (2021). How Have Organizational Cultures Shifted During the COVID-19 Pandemic. Available at: https://cmr.berkeley.edu/2021/07/how-have-organizational-cultures-shifted/
3. Fehr, Ernst (2018). Behavioral foundations of corporate culture. UBS Center Public Paper Series 7, University of Zurich.
4. Khmurova, V., Mykolaichuk, I., Kandahura, K., Sylkina, Yu. & Sychova, N. (2021). Strategy for the development of public-private partnership in the context of global changes. Scientific Horizons, 24(8), 108-116.
5. Loewe, P. & Dominiquini, J. (2006). Overcoming the barriers to effective innovation. Strategy & Leadership, Vol. 34, No. 1.
6. Maher, L. (2014). Building a culture for innovation: A leadership challenge World Hospitals and Health Services, Vol. 50, No.1.
7. Mykolaichuk I.P. Management of changes in the organizational culture of the enterprise. Bulletin of the Kherson National Technical University. 2019. T.4. Vol. 71. p. 161-167. Available at: http://kntu.net.ua/index.php/ukr/content/download/82039/475687/file/Вісник%20№4(71).pdf
8. National Agency of Ukraine on Civil Service (2022) Available at: https://nads.gov.ua/news/vidbulosya-zasidannya-radi-upravlinnya-lyudskimi-resursami-pri-nads-golovnij-akcent-robota-publichnoyi-sluzhbi-v-umovah-vijni
9. Tarver, E. (2021) Corporate Culture Definition: Characteristics and Importance Explained. Investopedia. [Electronic resource]. – Access mode: https://www.investopedia.com/terms/c/corporate-culture.asp
10.The state of culture and creative industries during the war - the results of a study by the Ukrainian Cultural Fund and the ICIP of Ukraine. Available at: https://ucf.in.ua/news/11082022
Chapter 3. Sustainable Management and Industries Development
Chapter 3. Sustainable Management and Industries Development
Chapter 3. Sustainable Management and Industries Development
Energy Future: Are Hydrogen Supply Chains a Sustainable Option?
Sofía De León Almaraz, PhD, Assistant Professor, Department of Supply Chain Management, Corvinus University of Budapest, Hungary, https://orcid.org/0000-0003-2080-6207; de.sofia@uni-corvinus.hu
Tetiana Sobolieva, PhD, Associate Professor, Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, http://orcid.org/0000-0002-7818-145X; tetiana.sobolieva@kneu.ua
Catherine Azzaro-Pantel, PhD, Professor — ENSIACET, Université de Toulouse, Laboratoire de Génie Chimique, Toulouse, France, https://orcid.org/0000-0001-5832-5199; catherine.azzaropantel@toulouse-inp.fr
1. Almansoori, A. and Betancourt-Torcat, A. (2016) Design of optimization model for a hydrogen supply chain under emission constraints - A case study of Germany, Energy, 111, pp. 414–429. doi: 10.1016/j.energy.2016.05.123
2. Almansoori, A. and Shah, N. (2006) Design and Operation of a Future Hydrogen Supply Chain, Chemical Engineering Research and Design, 84(6), pp. 423–438. doi: 10.1205/cherd.05193
3. Azzaro-Pantel, C. (2018) Hydrogen supply chains: Design, deployment and operation, Hydrogen Supply Chain: Design, Deployment and Operation. Elsevier. doi: 10.1016/C2016-0-00605-8
4. Ball, M. and Wietschel, M. (2008) ‘he future of hydrogen - opportunities and challenges, International Journal of Hydrogen Energy, 34(2), pp. 615–627. doi: 10.1016/j.ijhydene.2008.11.014
5. Balogh, Á. (2021) Hydrogen Strategies. Implementation pathways and modelling results, REKK. Available at: www.energy-community.orghttps://www.energy-community.org/dam/jcr:737d594d-e541-4c0e-975b-b7fc937cfad1/EnC_Factsheet_122021.pdf (Accessed: 2 October 2022)
6. Bubicz, M. E., Barbosa-Póvoa, A. P. F. D. and Carvalho, A. (2019) Incorporating social aspects in sustainable supply chains: Trends and future directions, Journal of Cleaner Production. Elsevier Ltd, p. 117500. doi: 10.1016/j.jclepro.2019.06.331
7. Dagdougui, H. (2011) Decision support systems for sustainable renewable energy systems and hydrogen logistics: modelling, control and risk analysis. UNIGE - Italy – CRC – MINES ParisTech- France
8. De-León Almaraz, S. et al. (2013) Assessment of mono and multi-objective optimization to design a hydrogen supply chain, International Journal of Hydrogen Energy, 38(33), pp. 14121–14145. doi: 10.1016/j.ijhydene.2013.07.059
9. De-León Almaraz, S. et al. (2015) Deployment of a hydrogen supply chain by multi-objective/multi-period optimisation at regional and national scales, Chemical Engineering Research and Design, 104, pp. 11–31. doi: 10.1016/j.cherd.2015.07.005
10.De-León Almaraz, S. et al. (2022) Multiobjective and social cost-benefit optimisation for a sustainable hydrogen supply chain: Application to Hungary, Applied Energy, 325, p. 119882. doi: 10.1016/J.APENERGY.2022.119882
11.Energy Efficient Cities of Ukraine” (2021) Available at: https://energy-cities.eu/members/eecu-energy-efficient-cities-of-ukraine/
12.European Commission (2022) Communication From The Commission To The European Parliament, The European Council, The Council, The European Economic And Social Committee And The Committee Of The Regions. REPowerEU Plan, EUR-Lex. Available at: https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=COM%3A2022%3A230%3AFIN&qid=1653033742483 (Accessed: 26 June 2022)
13.FCH JU (2021) European Hydrogen Week 2021 | www.fch.europa.eu. Available at: https://www.fch.europa.eu/event/european-hydrogen-week-2021 (Accessed: 8 December 2021)
14.FCH JU2 (2020) Opportunities for Hydrogen Economy Technologies Considering the National Energy & Climate Plans (General). Available at: https://www.fch.europa.eu/sites/default/files/file_attach/Final Report Hydrogen in NECPs %28ID 9501746%29.pdf (Accessed: 8 January 2021)
15.Guillén-Gosálbez, G., Mele, F. D. and Grossmann, I. E. (2010) A bi-criterion optimization approach for the design and planning of hydrogen supply chains for vehicle use, AIChE Journal, 56(3), pp. 650–667. doi: 10.1002/AIC.12024
16.Hens, L. et al. (2019) Transport Economics and Sustainable Development in Ukraine, Marketing and Management of Innovations, (3), pp. 272–284. doi: 10.21272/mmi.2019.3-21
17.Hugo, A. et al. (2005) Hydrogen infrastructure strategic planning using multi-objective optimization, International Journal of Hydrogen Energy, 30(15), pp. 1523–1534. doi: 10.1016/j.ijhydene.2005.04.017
18.IEA (2019) The Future of Hydrogen. Available at: https://www.iea.org/reports/the-future-of-hydrogen (Accessed: 31 May 2021)
19.Iordache, I. et al. (2019) The hydrogen context and vulnerabilities in the central and Eastern European countries, International Journal of Hydrogen Energy, 44(35), pp. 19036–19054. doi: 10.1016/j.ijhydene.2018.08.128
20.IRENA (2022) Geopolitics of the Energy Transformation: The Hydrogen Factor. Available at: www.irena.org (Accessed: 30 September 2022)
21.Kim, J., Lee, Y. and Moon, I. (2011) An index-based risk assessment model for hydrogen infrastructure, International Journal of Hydrogen Energy, 36(11), pp. 6387–6398. doi: 10.1016/j.ijhydene.2011.02.127
22.Kovalenko, N. et al. (2021) Hydrogen Production Analysis: Prospects for Ukraine, Agricultural Engineering, 25(1), pp. 99–114. doi: 10.2478/agriceng-2021-0008
23.Ochoa Robles, J. et al. (2020) Social cost-benefit assessment as a post-optimal analysis for hydrogen supply chain design and deployment: Application to Occitania (France), Sustainable Production and Consumption, 24, pp. 105–120. doi: 10.1016/j.spc.2020.06.010
24.Papageorgiou, L. G. (2009) Supply chain optimisation for the process industries: Advances and opportunities, Computers & Chemical Engineering, 33(12), pp. 1931–1938. doi: 10.1016/j.compchemeng.2009.06.014
25.United Nations (2020) SDG Indicators — SDG Indicators, United Nations. Available at: https://unstats.un.org/sdgs/indicators/indicators-list/ (Accessed: 8 September 2021)
26.United Nations (2020) SDG Indicators — SDG Indicators, United Nations. Available at: https://unstats.un.org/sdgs/indicators/indicators-list/ (Accessed: 8 September 2021)
Opportunities and Challenges for Green Energy Development in Georgia
Irina Gogorishvili, Associate Professor, at the Faculty of Economics and Business, Ivane Javakhishvili Tbilisi State University, Georgia, Irine.Gogorishvili@tsu.ge
Tariel Lomia, PhD Student, at the Faculty of Economics and Business, Ivane Javakhishvili, Tbilisi State University, Georgia, Tariel.lomia@tsu.ge
1. European Energy Union and Energy Reforms in Georgia, South Caucasus Office of the Heinrich Böll Foundation. Available at: https://ge.boell.org/sites/default/files/reforms_in_energy_sector.pdf
2. Gogorishvili, I., Zarandia, E., (2021). Expansion of Capacity Development of Local Self-Government in Georgia. Estonian Discussions on Economic Policy, 29(1-2), 100-121. Available at: https://doi.org/10.15157/tpep.v29i1-2.18344;
3. International Energy Agency 2019 Renewable Energy 2019 - Market Analysis and Forecast for 2019 to 2024, Available at: https://www.iea.org/reports/renewables-2019
4. Law of Georgia “On promoting the production and consumption of energy from renewable sources” Available at: https://matsne.gov.ge/en/document/view/4737753?publication=1.
5. Law of Georgia on Energy Efficiency Available at: https://matsne.gov.ge/ka/document/view/4873938?publication=0
6. Law of Georgia on Energy Labeling; Available at: https://matsne.gov.ge/ka/document/view/4745123?publication=1
7. Mariam Devidze Solar energy in Georgia: problems, challenges and necessary measures, Available at: file:///C:/Users/home/AppData/Local/Temp/Rar$DIa4376.10034/%E1%83%9B%E1%83%96%E1% 83%98%E1%83%A1%20%E1%83%94%E1%83%9C%E1%83%94%E1%83%A0%E1%83%92%E1%83%94%E1% 83%A2%E1%83%98%E1%83%99%E1%83%90%20%E1%83%A1%E1%83%90%E1%83%A5%E1%83%90%E1% 83%A0%E1%83%97%E1%83%95%E1%83%94%E1%83%9A%E1%83%9D%E1%83%A8%E1%83%98.pdf
8. Ministry of Energy of Georgia, 2013, Available at: http://energy.gov.ge/energy.php ?id_pages=60&lang=geo
9. National Renewable Energy Action Plan; Available at: http://www.economy.ge/uploads/files/2017/energy/samoqmedo_gegma/ganakhlebadi_energiis_erovnuli_samoqmedo_gegma_2020.pdf
10.Peng J, Lu L, Yang H., 2013. Review on life cycle assessment of energy payback and greenhouse gas emission of solar photovoltaic systems. Renewable and Sustainable Energy Reviews, 74, 19-255.
11.Sampaio, P. G. V., & González, M. O. A., 2017, Photovoltaic solar energy: Conceptual framework. Renewable and Sustainable Energy Reviews, 74, 590-601.
12.Seturidze, R. and Topuria, N. 2021)A way of developing collaboration between universities and businesses in a time of COVID-19, Kybernetes, Vol. 50 No. 5, pp. 1661-1678, (2021), https://doi.org/10.1108/K-08-2020-0518.
13.Soboleva T., Kharashchenko N, 2020. Indicators of intellectual property and trends in the development of renewable energy. Politics. Journal of Energy Policy, Vol. 23 no. 4, pp. 17-32. Available at: https://doi.org/10.33223/epj/127911
14.Vesperi, W. and Gagnidze, I. The Impact of the 4th Industrial Revolution on the Higher Education System: Rethinking the Role of Universities, Nata, R. V. (Ed.), Progress in Education, Vol. 68 Chapter 6, Nova Science Publishers, Inc., New York, NY, (2021), pp. 143-169, DOI: https://doi.org/10.52305/WPPN2619.
15.Wind turbines. Productive rotary wind generator: advantages, disadvantages, types and do-it-yourself assembly. Energo.House 2021, Available at: https://energo.house/veter/rotornyj-vetrogenerator.html
Direct Selling Companies: Ready for Global Challenges
Svitlana Oborska, Senior Lecturer of Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, svitlana.oborska@kneu.ua
1. Alison Angus (2021). What Do Global Consumer Trends Tell Us About Megatrends Over Time. Available at: https://www.euromonitor.com/article/what-do-global-consumer-trends-tell-us-about-consumer-trends-over-time-. (Accessed: 03.11.2022).
2. Alison Angus (2022). Megatrend Drivers: The Forces Underpinning Changes in Consumer Behaviour. Available at: https://www.euromonitor.com/article/megatrend-drivers-the-forces-underpinning-changes-in-consumer-behaviour (Accessed: 03.11.2022).
3. Demkura T. V., Lutsenko N. O. (2018). Парадоксальна природа глобальних трансформацій (The paradoxical nature of global transformations). «Young Scientist». № 5.1 (57.1). 2018. P.23-30.
4. Global 100 lists. Top direct selling companies in the world (2022). Available at: https://www.directsellingnews.com/global-100-lists/. (Accessed: 03.11.2022)
5. Malovichko S. V., Vodianik M. O. (2016). Прямий маркетинг як спосіб індивідуалізації продажів (Direct marketing as a way to individualize sales). Scientific Bulletin of Uzhgorod National University. 2016. No. 7. P.85-89.
6. Marketing / [V. Rudelius. M. Azaryan, N. O. Babenko et al.; Ed. O. S. Sidorenko, L. S. Makarova]. (2008). - [3rd ed.]. K: educational and methodical Center "Consortium for improving management education in Ukraine", 2008. 648 P.
7. SELDIA. The European Direct Selling Association (2022). Available at: https://www.seldia.eu/news/108-2021-statistics-for-europe-direct-selling-continues-to-grow-despite-the-pandemic (Accessed: 03.11.2022)
8. Stasyuk N., Stasyuk O., Yakovenko R. (2012). Багаторівневий маркетинг: проблеми та перспективи розвитку (Multi-level marketing: problems and prospects of development). "Economics" Magazine. 2012. No. 1 (115). P.97-100.
9. Tomas Muras. (2015). Криза прямим продажам не завадила (The crisis did not affect direct sales). Available at: http://www.epravda.com.ua/columns/2015/04/10/538022/ (Accessed: 08.11.2022)
10.Ukrainian Institute of the Future (2022). Available at: https://strategy.uifuture.org/analіz-svіtovix-trendіv-do-2030e.html. (Accessed: 06.11.2022).
11.WFDSA (2022). URL: https://wfdsa.org/global-statistics/. (Accessed: 03.11.2022)
12.World Federation of Direct Selling Associations (2022). Available at: https://wfdsa.org/history/ (Accessed: 06.11.2022)
13.World Federation of Direct Selling Associations (2022). Available at: https://wfdsa.org/global-statistics/, (Accessed: 03.11.2022)
14.World Federation of Direct Selling Associations (2022). Fact Sheet 2021. Available at: https://wfdsa.org/wp-content/uploads/2022/06/Fact-Sheet-2021-A.pdf. (Accessed: 03.11.2022).
15.Розбудова системи управління бізнес-організацій в інноваційній економіці: монографія (Development of the management system of business organizations in the innovative economy: monograph) / [L. O. Ligonenko, O. I. Garafonova, T. V. Omelianenko et al.] - K.: KNEU, 2017. P. 423-435.
Methodology for Assessing the Competitiveness of Health Care Institutions: the Case of Ukraine
Oleg Sorochak, PhD; Department of Management of Organizations, Lviv Polytechnic National University, Ukraine, https://orcid.org/0000-0003-2889-9284; oleh.z.sorochak@lpnu.ua
Maryana Gvozd, PhD; Department of Management of Organizations, Lviv Polytechnic National University, Ukraine, https://orcid.org/0000-0001-7842-694X; mariana.y.hvozd@lpnu.ua
Natalia Horbal, PhD; Department of Foreign Trade, Lviv Polytechnic National University, Ukraine, https://orcid.org/0000-0003-1448-5603; natalia.i.horbal@lpnu.ua
Nestor Shpak, Professor PhD; Department of Management and International Business, Lviv Polytechnic National University, Ukraine, https://orcid.org/0000-0003-0620-2458; nestor.o.shpak@lpnu.ua
1. Ahmad, A., Alqarni, A., Alsharqi, O., Qalai, D., & Kadi, N. (2013). The Impact of Marketing Mix Strategy on Hospitals Performance Measured by Patient Satisfaction: An Empirical Investigation on Jeddah Private Sector Hospital Senior Managers Perspective. International Journal of Marketing Studies, 5, 210.
2. Aman, A., Gashumba, D., Magaziner, I., & Nordström, A. (2019). Financing universal health coverage: four steps to go from aspiration to action. Lancet. 394(10202):902–03.
3. Androniceanu, A., Georgescu, I., Mirică (Dumitrescu), C.O. (2022). Social protection in Europe, a comparative and correlative research. Administratie si Management Public, 38, 31-45.
4. Catana, S., Toma, S.-G. (2021). Marketing Mix in Healthcare Services. “Ovidius” University Annals, Economic Sciences Series. Vol. XXI, Issue ½. Pp. 485-489.
5. Činčikaitė, R., & Meidute-Kavaliauskiene, I. (2021). An Integrated Competitiveness Assessment of the Baltic Capitals Based on the Principles of Sustainable Development. Sustainability, 13, 1-14.
6. Crameri, K.-A., Maher, L., Van Dam, P., & Prior, S. (2022). Personal electronic healthcare records: What influences consumers to engage with their clinical data online? A literature review. Health Information Management Journal, 51(1), 3–12.
7. Gajanova, L., Majerova, J., Nadanyiova, M., Lazaroiu, G. (2021). Legislative Changes And Their Impact On Marketing Communication: Evidence From Branding In Healthcare Sector. Academy of Strategic Management Journal, 20 (5), 1–9.
8. Georgiou, A., & Prgomet, M. (2019). E-health: Developing trust, confidence, quality and sustainability. Health Information Management Journal, 48(2), 59–61.
9. Global Health Cluster. Working paper on the use of essential packages of health services in protracted emergencies. 2018 Feb. Available at: https://www.who.int/health-cluster/about/work/task-teams/EPHS-working-paper.pdf?ua=1.
10.Godsey, J., Perrott, B., & Haves, T. (2020). Can brand theory help re-position the brand image of nursing? Journal of Nursing Management.
11.Hogan, D., Stevens, G., Hosseinpoor, A., & Boerma, T. (2018). Monitoring universal health coverage within the Sustainable Development Goals: development and baseline data for an index of essential health services. Lancet Glob Health. 6(2), 152–168.
12.Itai Chitungo, Malizgani Mhango, Mathias Dzobo, Knowledge Denhere, Munashe Chimene, Godfrey Musuka, Tafadzwa Dzinamarira. (2021). Towards virtual doctor consultations: A call for the scale-up of telemedicine in sub-Saharan Africa during COVID-19 lockdowns and beyond, Smart Health, 21.
13.Khalafyan, A. (2007). STATISTICA 6. Statistical data analysis: textbook. – M.: Binom-Press. 512 p.
14.Kobis, P., Karyy, O. (2021). Impact of the human factor on the security of information resources of enterprises during the COVID-19 pandemic. Polish Journal of Management Studies, 24 (2): 210-227.
15.Kossaify, А., Hleihel, W., & Lahoud, J.-C. (2017). Team-based efforts to improve quality of care, the fundamental role of ethics, and the responsibility of health managers: monitoring and management strategies to enhance teamwork. Public Health, 153, 91-98.
16.Kotenko, S., Kobushko, I., Heiets, I., & Rusanov, O. (2021). КРІ model impact on employee motivation and competitiveness of private healthcare facilities. Health Economics and Management Review, 2(2), 31-42.
17.Lisi, D., Moscone, F., Tosetti, E., & Vinciotti, V. (2021). Hospital quality interdependence in a competitive institutional environment: Evidence from Italy. Regional Science and Urban Economics, 89, 103696.
18.Majerova, J., Gajanova, L., Nadanyiova, M., Kolnhofer Derecskei, A. (2021). Intrinsic motivation sources as pillars of sustainable internal marketing communication in turbulent post-pandemic times. Sustainability (Switzerland), 13(16), 8799.
19.Malynovska, Y., Bashynska, I., Cichoń, D., Malynovskyy, Y., Sala, D. (2022). Enhancing the Activity of Employees of the Communication Department of an Energy Sector Company. Energies, 15(13):4701.
20.Md Juber Rahman, Bashir I. Morshed, Brook Harmon, Mamunur Rahman. (2022). A pilot study towards a smart-health framework to collect and analyse biomarkers with low-cost and flexible wearables, Smart Health, 23.
21.Mishra, V., Samuel, C., Sharma, S., Lean, K. (2019). Agile and leagile healthcare management–A case of chronic care. Int. J. Healthc. Manag. 12, 314–321.
22.Polanski, W. H., Danker, A., Zolal, A., Senf-Mothes, D., Schackert, G., & Krex, D. (2022). Improved efficiency of patient admission with electronic health records in neurosurgery. Health Information Management Journal, 51(1), pp. 45–49.
23.Porter, M. (1990). The competitive advantage of Nations. Harvard Business Review, 73-93.
24.Prado-Prado, J., García-Arca, J., Fernández-González, A., Mosteiro-Añón, M. (2020). Increasing Competitiveness through the Implementation of Lean Management in Healthcare. International Journal of Environmental Research and Public Health, 17(14):4981.
25.Rajamani S., Hultman G., Bakker C., Melton G.B. (2021). The role of organizational culture in health information technology implementations: A scoping review. Learn Health Sys.
26.Samra, H., Li, A., Soh, B., & Zain, M. A. (2020). Utilisation of hospital information systems for medical research in Saudi Arabia: A mixed-method exploration of the views of healthcare and IT professionals involved in hospital database management systems. Health Information Management Journal, 49(2–3), pp.117–126.
27.Shekh, І.-M., Hepburn, J.-S., Ekman, B., & Sundewall, J. (2022). Inclusion of Essential Universal Health Coverage Services in Essential Packages of Health Services: A Review of 45 Low- and Lower- Middle Income Countries, Health Systems & Reform, 8:1.
28.Shpak, N., Kyrylych, T., Greblikaite, J. (2016). Diversification Models of Sales Activity for Steady Development of an Enterprise. Sustainability, 8(4).
29.Shpak, N., Seliuchenko, N., Kharchuk, V., Kosar, N., Sroka, W. (2019). Evaluation of Product Competitiveness: A Case Study Analysis. Organizacija, 52(2), 107–125.
30.Shpak, N., Sorochak, O., Hvozd, M., Sroka, W. (2018). Risk Evaluation of the Reengineering Projects: A Case Study Analysis. Scientific Annals of Economics and Business, 65 (2), 215-226.
31.Sorochak, O., Mikhalyuno, Yu. (2019). Approaches to the formation of a system of indicators of the competitiveness of health care institutions. Enterprise economics: modern problems of theory and practice: Materials of the eighth international science and practice conf. - Odesa. - P. 40-41.
32.Stenberg, K., Hanssen, O., Edejer, T., Bertram, M., Brindley, C., Meshreky, A., Rose, J., Stover, J., Verboom, P., Sanders, R., et al. (2017). Financing transformative health systems towards achievement of the health sustainable development goals: a model for projected resource needs in 67 low-income and middle-income countries. Lancet Glob Health. 5(9), 875-887.
33.Wei, X, Wu, H, Cui, S. (2018) Intelligent Internet-based information system optimises diabetes mellitus management in communities. Health Information Management Journal 47(2): 70–76.
34.Yaghoubi, M., Javadi, M., Rahimi, Z.-A., & Bahadori, M. (2015). Study of relationship between the organizational structure and market orientation from the viewpoint of nurse managers. Journal of Education and Health Promotion. 4. 10.4103/2277-9531.154026.
35.Yankova, A. (2002). Multivariate analysis in the STATISTICA system. – Odesa: Optimum. – Issue 2. – 325 p.
The Concept of Investment Risk Management by Subjects of the Hotel Business in the Conditions of Martial Law
Lyudmyla Bovsh, PhD in Economics, Associate Professor, Department of Hotel and Restaurant Business, State University of Trade and Economics, Kyiv, Ukraine, ORCID: 0000-0001-6044-3004; l.bovsh@knute.edu.ua
Аlla Rasulova, PhD in Economics, Associate Professor, Department of Hotel and Restaurant Business, State University of Trade and Economics, Kyiv, Ukraine, ORCID: 0000-0002-0498-3433; a.rasulova@knute.edu.ua
1. Aryadeta, A. (2017). NPV at Risk Review on Investment Evaluation of Hotel Development in Block M Jakarta. IPTEK Journal of Engineering, 3(2). https://doi.org/10.12962/joe.v3i2.2789
2. Boiko, M., Bosovska, M., Vedmid, N., Bovsh, L., & Okhrimenko, A (2018). Investment attractiveness of the Ukrainian tourism system. Investment Management and Financial Innovations, 15(4), 193–209. https://doi.org/10.21511/imfi.15(4).2018.16
3. Budbaza (2022). Проекти готелів 2022 Available at: https://budbaza.info/specials/view/gostinicy-ukrainy/
4. Factors Affecting Hotel investment in Ethiopia: Evidence from South Gondar Administrative Zone, Ethiopia. (2021). Journal of Tourism, Hospitality and Sports. https://doi.org/10.7176/jths/58-01
5. Finance.ua.(2022) Новий формат інвестицій: чому зараз саме час вкладати гроші в апарт-готелі Available at: http://surl.li/dkznk (date of application: 01.10.2022).
6. Komatsu, T (2018). The trend of hotel development and the guideline for the hotel investment. The Japanese Journal of Real Estate Sciences, 32(3), 34–39. https://doi.org/10.5736/jares.32.3_34
7. Lisa, S., Perrine, T., Jacky, M., & James, O (2013). Impacts of Fiscal Reforms on Country Attractiveness. Investment Claims. https://doi.org/10.1093/law-iic/9780199983025.016.0008
8. Putera, I. G. A. A., Kristinayanti, W. S., & Norken, I. N 2017. Investment risk identification for three stars hotel in Bali. Jurnal Teknobisnis, 7(1), 41. https://doi.org/10.12962/j24609463.v7i1.2424
9. RibasHotelsGroup (2021). Готельний бізнес в Україні: можливості та ризики Available at: https://ribashotelsgroup.ua/blog/gostinichniy-biznes-v-ukraine-vozmozhnosti-i-riski/
10.Risk Modelling, n.d. Risk-Based Investment Management in Practice. https://doi.org/10.1057/9781137346407.0011 (date of application: 30.09.2022).
11.UHRA (2022). Показники діяльності готелів. URL:https://www.facebook.com/UkrainianHotelResortAssociation/
12.Vujinović, N (2022). C. Political risk investment insurance systems. Public Political Risk Investment Insurance, 98–172. https://doi.org/10.5771/9783748932390-98
13.YouControl (2022). YouControl створив інструмент для виявлення прихованих російських і білоруських активів. Available at: https://youcontrol.com.ua/news/russianassets/
14.Younes, E., & Kett, R (2008). Hotel investment risk: what are the chances? Handbook of Hospitality Strategic Management, 103–114. https://doi.org/10.1016/b978-0-08-045079-7.00005-3
15.Карсекін В., Бовш Л 2010. Інвестиційна політика в готельному бізнесі: проблеми теорії і практики: [монографія]. Харків: ХДУХТ, 518 с.
16.Кішинська К 2016. Особливості державного регулювання фондового ринку. Трансформація національної моделі фінансово-кредитних відносин: виклики глобалізації та регіональні аспекти: збірник матеріалів Всеукраїнської науково-практичної конференції. Ужгород: Вид-во УжНУ «Говерла», 2016. 395 с. С. 30-33. Available at: https://www.uzhnu.edu.ua/en/infocentre/get/13856
17.НБУ (2022). Опитування про системні ризики фінансового сектору. Available at: https://bank.gov.ua/ua/news/all/opituvannya-pro-sistemni-riziki-finansovogo-sektoru-traven-2022-roku
18.Островський, О (2020). Як приватному інвестору заробити на інвестиціях у готель. Available at: http://surl.li/dkznl
19.Сідлецька, І (2022). Кожен регіон матиме власну долю з погляду туристичної та бізнес-активності. Available at: http://surl.li/dkznt
20.Тищенко, Ю (2017). Визначення статусу суб’єктів інвестиційної діяльності. Зовнішня торгівля: економіка, фінанси, право. № 3, с.16-23. Available at: http://zt.knute.edu.ua/files/2017/03(92)/02.pdf
21.Федірко, А. (2022) EY STR Global, аналіз EY. Available at: https://www.facebook.com/EYUkraine/
Chapter 4. Development of Managerial Skills in the Digital Age
Chapter 4. Development of Managerial Skills in the Digital Age
Chapter 4. Development of Managerial Skills in the Digital Age
What Should the Assessment of Digital Skills of a Modern Manager Reflect on?
Kristine Uzule, Dr.psych., Assistant Professor, EKA University of Applied Sciences, Riga, Latvia, https://orcid.org/0000-0002-2633-6069; kristine.uzule@eka.edu.lv
Irina Kuzmina-Merlino, Dr.oec., Professor, Transport and Telecommunication Institute, Riga, Latvia, https://orcid.org/0000-0001-9782-0555; Kuzmina.I@tsi.lv
1. European Commission (2014). Scoreboard 2014 - Progress Report Digital Agenda Targets. Available at: https://digital-strategy.ec.europa.eu/en/library/scoreboard-2014-progress-report-digital-agenda-targets-2014
2. Kuzmina-Merlino I., M. Merlino, K. Uzule (2020). Management needs in the Society of Digital Transformation. In: Management: strategic imperatives and trends of transformations: monograph / [Sahaidak M., Sobolieva T. and all] / Edited by Mykhailo Sahaidak and Tetiana Sobolieva: Kyiv National Economic University named after Vadym Hetman, 2020, pp. 114-115.
3. Uzule, K., Kuzmina-Merlino, I. (2022). Modern Managers in Gig Economies: Competences, Personality and their Effect on Manager Education in the Digital Era. In: Kabashkin I., Yatskiv I., Prentkovskis O. (eds) Reliability and Statistics in Transportation and Communication. Conference Proceedings RelStat 2021, Lecture Notes in Networks and Systems, vol 410, pp. 435-447. Available at: https://doi.org/10.1007/978-3-030-96196-1 Springer, Cham.
4. Van Laar, E., Van Deursen, A.J.A.M., Van Dijk, J.A.G.M., De Haan, J. (2017). The relation between 21st-century skills and digital skills: a systematic literature review. Computer in Human Behavior. 72, 577–588. Available at: https://doi.org/10.1016/j.chb.2017.03.010
Industry 5.0 and Society 5.0 – the Role of the University
Ineza Gagnidze, Ph.D., Associate Professor, Ivane Javakhishvili Tbilisi State University (TSU), Tbilisi, Georgia, https://orcid.org/0000-0002-5928-3813; Ineza.gagnidze@tsu.ge
1. Breque, M., De Nul, L. and Petridis, A. (2021) Industry 5.0. Towards a sustainable, human-centric and resilient European industry. European Commission. R&I paper series. Policy brief. https://op.europa.eu
2. Carayannis, E.G. and Morawska-Jancelewicz, J. (2021), The Futures of Europe: Society 5.0 and Industry 5.0 as Driving Forces of Future Universities, Journal of the Knowledge Economy, https://doi.org/10.1007/s13132-021-00854-2
3. Charekishvili, L. (2018).“Lifelong Education and ICT in Georgia. IV International scientific and practical conference “Strategic Imperatives of Modern Management” (SIMM-2018), KNEY, Kyiv, 2018 pp.273-278. https://core.ac.uk/download/pdf/197267023.pdf
4. Chen, X., Eder, M. A. and Shihavuddin A.S. (2020), A concept for human-cyber-physical systems of future wind turbines towards Industry 5.0, TechRxiv, Preprint, https://doi.org/10.36227/techrxiv.13106108.v1
5. Cillo, V., Gregori, G.L., Daniele, L.M., Caputo, F. and Bitbol-Saba, N. (2021), Rethinking companies’ culture through knowledge management lens during Industry 5.0 transition, Journal of Knowledge Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JKM-09-2021-0718
6. Demir, K.A., Doven, G. and Sezen, B. (2019), Industry 5.0 and human-robot co-working, Procedia Computer Science, Vol. 158, pp. 688–695, https://doi.org/10.1016/J.PROCS.2019.09.104
7. Dominici, G. and Gagnidze, I. (2021), “ffectiveness of Entrepreneurial Universities: Experiences and Challenges in Digital Era (A Systemic Approach), Interdisciplinary Description of Complex Systems, Vol. 19 No. 1, pp. 13-30, DOI 10.7906/indecs.19.1.2
8. European Commission https://research-and-innovation.ec.europa.eu
9. Faruqi, U. A.I. (2019), Future Service in Industry 5.0, Jurnal Sistem Cerdas, Vol. 2 No. 1, pp. 67-79, https://doi.org/10.37396/jsc.v2i1
10.Gagnidze, I. (2022) The Numerous Challenges of the Post-COVID Economy. 6th FEB International Scientific Conference “Challenges in Economics and Business in the Post-COVID Times”. Proceedings. pp. 11-19. https://doi.org/10.18690/um.epf.5.2022.2
11.Giones, F., Kleine, K. and Tegtmeier, S. (2021) Students as scientists’ co-pilots at the onset of technology transfer: a two-way learning process. J Technol Transf. https://doi.org/10.1007/s10961-021-09880-3
12.Gogorishvili I. (2018). Small and Medium Enterprise Perspective in the Development of Digital Economy. E-Book of Abstract, Fifth Business Systems Laboratory International Symposium, Cocreating Responsible Futures in the Digital Age: Exploring new paths towards economic, social and environmental Sustainability, University “Federico II” of Naples, January 22-24, pp.255-257. ISBN 9788890824265 http://bslab-symposium.net/Napoli-2018/BOA-BSLAB-Symposium-2018.pdf
13.Grabowska, S., Saniuk, S. and Gajdzik, B. (2022), Industry 5.0: improving humanization and sustainability of Industry 4.0, Scientometrics, Vol. 127, pp. 3117–3144, https://doi.org/10.1007/s11192-022-04370-1
14.Grant, C. and Kokkoris, I. (2021). University 4.0. University and Research Leadership Forum Drivers of Resilience, Prosperity, and Recovery. Discussion paper. 10th anniversary GFCC. Queen Mary University of London. p.1. https://www.thegfcc.org/universities-innovation
15.Innovation ecosystems for a sustainable Europe: How to enhance the contribution of universities Based on the results of the EUA survey on universities and innovation. Position. November. https://eua.eu/downloads/publications/innovation%20survey_position.pdf
16.Kharadze, N., Giorgobiani, M., Melkoshvili, T., Dzebisauri, L. and Pirtskhalaishvili, D. (2021), Effective strategies to manage teacher intellectual work productivity in distance learning, Journal of Eastern European and Central Asian Research (JEECAR), Vol. 8 No. 4, pp. 653-665, https://doi.org/10.15549/jeecar.v8i4.840
17.Konno, N. and Schillaci, C.E. (2021), Intellectual capital in Society 5.0 by the lens of the knowledge creation theory, Journal of Intellectual Capital, Vol. 22 No. 3, pp. 478-505. https://doi.org/10.1108/JIC-02-2020-0060
18.Kozirog, K., Lucaci, S. and Berghmans, S. (2022) Universities as key drivers of sustainable innovation ecosystems. Results of the EUA survey on universities and innovation. https://eua.eu/downloads/publications/innovation%20report.pdf
19.Lekashvili, E. and Bitsadze, M. (2021), The Role of University Spin-Offs in the Success of Research Programs, Nata, R. V. (Ed.), Progress in Education, Vol. 68 Chapter 4, Nova Science Publishers, Inc., New York, NY, pp. 73-102, DOI: https://doi.org/10.52305/WPPN2619
20.Longo, F., Padovano, A. and Umbrello, S. (2020), Value-Oriented and Ethical Technology Engineering in Industry 5.0: A Human-Centric Perspective for the Design of the Factory of the Future, Applied Sciences, Vol. 10 No.12, 4182, pp. 2-25, https://doi.org/10.3390/app10124182.
21.Muller, J. (2020), Enabling Technologies for Industry 5.0. Results of a workshop with Europe’s technology leaders. Independent Expert Report”, European Commission Directorate-General for Research and Innovation, available at: doi:10.2777/082634 https://op.europa.eu/en/publication-detail/-/publication/8e5de100-2a1c-11eb-9d7e-01aa75ed71a1/language-en
22.Natsvlishvili, I. (2018). Youth’s Entrepreneurial Attitudes in the Contexts of Higher Education Management in Georgia. https://core.ac.uk/download/pdf/197267038.pdf
23.Natsvlishvili, I., Kharaishvili, E. and Lazariashvili, T. (2020). Impact of agro tourism on economic development of related sectors in the context of sustainable well-being (case of Georgia). International Journal of Markets and Business Systems, Vol.4 No.2, pp.120 – 139. DOI: 10.1504/IJMABS.2020.113122
24.Papachashvili, N., Mikaberidze, T., Tavartkiladze M. and Roblek, V. (2021), Industry 4.0 and the Challenges of Higher Education Programs in the Field of Business Administration, Nata, R. V. (Ed.), Progress in Education, Vol. 68 Chapter 7, Nova Science Publishers, Inc., New York, NY, pp. 171-202, DOI: https://doi.org/10.52305/WPPN2619.
25.POSITION EUA response to the European Commission’s New European Innovation Agenda, July 2022 https://eua.eu/downloads/publications/eu%20innovation%20agenda.pdf
26.Potočan, V., Mulej, M. and Nedelko, Z. (2021), Society 5.0: balancing of Industry 4.0, economic advancement and social problems, Kybernetes, Vol. 50 No. 3, pp. 794-811. https://doi.org/10.1108/K-12-2019-0858
27.Reichert, S. (2019) EUA Study The Role of Universities in Regional Innovation Ecosystems, Much. https://eua.eu/downloads/publications/eua%20innovation%20ecosystem%20report.pdf
28.Sepashvili, E. (2020) Digital Chain of Contemporary Global Economy: E-Commerce through E-Banking and E-Signature. Economia Aziendale Online, Vol. 11 No. 3, pp.239-249. http://dx.doi.org/10.13132/2038-5498/11.3.239-249
29.Sepashvili, E. (2020), Supporting digitalization: Key goal for national competitiveness in digital global economy, Economia Aziendale Online, Vol. 11 No. 2, pp. 191-198, DOI: http://dx.doi.org/10.13132/2038-5498/11.2.191-198
30.Seturidze, R. and Topuria, N. (2021), “ way of developing collaboration between universities and businesses in a time of COVID-19, Kybernetes, Vol. 50 No. 5, pp. 1661-1678, https://doi.org/10.1108/K-08-2020-0518
31.Sobolieva, T.O., Holionko, N.G., Batenko, L.P. and Reshetniak, T.I. (2021), Global technology trends through patent data analysis, in Markopoulos, P., Koranaki, I.P., Slatineanu, L., Cretu, G., Dodun, O. & Mihalache, A.M. (Ed.s), IOP Conference Series: Materials Science and Engineering 1037, 012059. doi:10.1088/1757-899x/1037/1/012059.
32.Universities without walls A vision for 2030. European University Association. February 2021 https://eua.eu/resources/projects/784-europe%E2%80%99s-universities-2030.html
33.Vesperi, W. and Gagnidze, I (2021). “The Impact of the 4th Industrial Revolution on the Higher Education System: Rethinking the Role of Universities”. Progress in Education. Vol 68. Chapter 6. Ed: Nata,R. V., Nova Science Publishers, Inc. ISSN: 1535-4806 ISBN: 978-1-68507-230-8; pp.143-169. DOI: https://doi.org/10.52305/WPPN2619
34.Vesperi, W. and Gagnidze, I. (in press) From the University Ecosystem to the Entrepreneurial Ecosystem – The Way for Developing of the Local Economy. International Journal of Economics and Business Research. https://doi.org/10.1504/ijebr.2022.10041232
35.WMF (2019) The WMF’ s Top Ten Skill s for the Future of Manufacturing, https://worldmanufacturing.org/wp-content/uploads/WorldManufacturingFoundation2019-Report.pdf
36.Xu, X., Lu, Y., Vogel-Heuser, B. and Wang, L. (2021), Industry 4.0 and Industry 5.0 – Inception, conception and perception, Journal of Manufacturing Systems, Vol. 61, pp. 530-535, https://doi.org/10.1016/j.jmsy.2021.10.006
Educational Institution’s Operations Strategy Transformation in the Digitalization Context
Olena Shatilova, Ph.D., Associate Professor of Management Department, Kyiv National Economic University named after Vadym Hetman, Kyiv, Ukraine, https://orcid.org/0000-0003-3883-5567; olena.shatilova@kneu.edu.ua
Kseniia Korotkova, Applicant of PhD degree of Management Department, Kyiv National Economic University named after Vadym Hetman, Kyiv, Ukraine, https://orcid.org/0000-0002-2670-8643; korotkovakse@gmail.com
Tetiana Omelianenko, Sc.D., Professor of Management Department, Kyiv National Economic University named after Vadym Hetman, Kyiv, Ukraine, https://orcid.org/0000-0001-6218-0455; omelianenko@kneu.edu.ua
1. Ayeta A. (2019) Impact of ICT on human resource management. ACADEMIA. Available at: https://www.academia.edu/12682490/IMPACT_OF_ICT_ON_HUMAN_RESOURCE_MANAGEMENT
2. Bawden, D. (2008). Origins and concepts of digital literacy. Digital Literacies: Concepts, Policies and Practices. pp. 17-32.
3. Beckman S., Rosenfield D. (2008). Operations Strategy: Competing in the 21st Century. McGraw-Hill, 2008. 462 p.
4. Bicheno J. (2004). The New Lean Toolbox: Towards Fast Flexible Flow. Lean Books
5. Chase R., Aquilano N. (1992). Production and Operations Management: a Life Cycle Approach, 6th edition. Boston, Home Wood, Irwin, 1062 p.
6. Deal, J.J., Altman, D.G., Rogelberg, S.G. (2010). Millennials at work: what we know and what we need to do (if anything). Journal of Business and Psychology. N 25(2), pp. 191-199.
7. Digital transformation: online guide to digital business transformation (2021). i-Scoop. Available at: https://www.i-scoop.eu/digital-transformation/
8. Ettlie J., Burstein M, Fiegenbaum A. (1990). Manufacturing Strategy: The Research Agenda for the Next Decade. Kluwer Academic Publishers, 256 p.
9. Garvin D. (1992). Operations Strategy: Text and Cases. Prentice Hall, 507 p.
10.Hill A. (2011). Encyclopedia of Operations Management: A Field Manual and Glossary of Operations Management Terms and Concepts. FT Press, 408 p.
11.Hill T. (2000). Manufacturing Strategy. Text and Cases, 3nd ed. McGraw-Hill, 588 p.
12.Köber J., Heinecke G. (2012). Hybrid Production Strategy between Make-to-Order and Make-to-Stock – A Case Study at a Manufacturer of Agricultural Machinery with Volatile and Seasonal Demand. Procedia CIRP, Vol. 3, pp. 453-458.
13.Piller F., Tseng M. (2021). Handbook of research in Mass Customization and Personalization. Published in two volumes [Part 1: Strategies and Concepts]. New York: World Scientific Press, 1122 p.
14.Prensky, M. (2001). Digital natives, digital immigrants. On the Horizon. N 9(5), pp. 1-6.
15.Rechmen, D., Meskon, M., Bovee, C. and Thill V. (1993). Business Today, 7th ed (New York: MeGraw-Hill
16.Robertson J. (2020). What is digital employee experience? Step Two. Available at: https://www.steptwo.com.au/papers/what-is-digital-employee-experience/
17.Shatilova O. (2020). Digital Technologies Influence on Business Organization Management. Management: strategic imperatives and trends of transformation: Monograph / [Sahaidak M., Sobolieva T. and all] / Edited by Mykhailo Sahaidak and Tetiana Sobolieva: Kyiv National Economic University named after Vadym Hetman. pp. 34-49. ISBN 978-966-926-342-1 Available at: https://ir.kneu.edu.ua/bitstream/handle/2010/36335/Msi_m_2.pdf?sequence=1&isAllowed=y
18.Skinner W. (1982).The impact of new technology: People and organizations in service industries (Work in America Institute studies in productivity). Pergamon Press, 74 p. ISBN-10: 0080295002
19.Slack N., Lewis M. (2008). Operations Strategy, 2nd ed. Prentice Hall, 496 p.
20.Strohmeier, D. (2014). HRM in the digital age – digital changes and challenges of the HR profession. Employee Relations. N 36(4).
21.Tapscott, D. (2008). Grown up Digital: How the Net Generation is Changing Your World. HC, McGraw-Hill.
22.Voss C. (1992). Manufacturing Strategy: Process and Contents. Chapman&Hall, 402 p.
23.Walters D. (2003). Operations Strategy. Palgrave Macmillan, 270 p.
24.What Is Digital Transformation? (2021). Salesforce. Available at: https://www.salesforce.com/products/platform/what-is-digital-transformation/
25.Буйницька О.П., Варченко-Троценко Л.О., Грицеляк Б.І. (2020). Цифровізація закладу вищої освіти. Освітологічний дискурс: електронне наукове фахове видання. №1 (28). С.64-79. Available at: https://elibrary.kubg.edu.ua/id/eprint/31370/1/O_Buinytska_L_Varchenko_B_Hrytseliak_OD_28_NDLIO.pdf
26.Гриниха А. (2020). Що таке гібридний формат навчання і як це працює на факультеті прикладних наук УКУ? Український католицький університет. Available at: https://ucu.edu.ua/news/shho-take-gibrydnyj-format-navchannya-yak-tse-pratsyuye-na-fakulteti-prykladnyh-nauk-uku/
27.Дущенко О.С. (2021). Сучасний стан цифрової трансформації освіти. Фізико-математична освіта. Випуск 2(28). С. 40-45. Available at: https://fmo-journal.org/index.php/fmo/article/view/43/29
28.Зварич І. М. (2021). Недоліки дистанційного навчання у вищих закладах освіти України. Дистанційне навчання в глобалізованому світі. Збірник тез доповідей від 17 лютого 2021р. С.36-39. Available at: https://knute.edu.ua/file/MjExMzA=/196384ea83ea51e56a6cfd365040b38a.pdf
29.Краус К. М. (2018). Імперативи формування цифрової освіти в Україні. Управління соціально-економічними трансформаціями у сучасному місті: матеріали Всеукр. наук.-практ. конфер. (27 лютого 2018р.). Київ: КУБГ, С. 49-51. Available at: http://dspace.puet.edu.ua/bitstream/123456789/6059/1/%D0%9A%D1%80%D0%B0%D1%83%D1%81%20%D0%9A.%D0%9C..pdf
30.Лапшина І.С. (2020). Шляхи подолання труднощів організації дистанційного навчання дітей молодшого шкільного віку. Науковий журнал Хортицької національної академії. №3. С. 37-47.
31.Литвинова С.Г. (2019). Інформатизація і цифровізація загальної середньої освіти: ініціативи й освітнє впровадження. Інформаційно-цифровий освітній простір України: трансформаційні процеси і перспективи розвитку: методологічний семінар НАПН України (м.Київ, 4 квітня 2019 р.), С.130-137.
32.Лозинська Л., Іщук Н., Феррі А., Ціхоцька О. (2021). Досвід використання інформаційно-комунікаційних технологій у навчанні іноземних мов. Молодь і ринок. №4(190). DOI: https://doi.org/10.24919/2308-4634.2021.236414 Available at: http://mir.dspu.edu.ua/article/view/236414
33.Сухонос В.В., Гаруст Ю.В., Шевцов Я.А. (2019). Діджиталізація освіти в Україні: зарубіжний досвід та вітчизняна перспектива впровадження. Правові горизонти. Вип.19(32). С.79-86.
Training Environment for Managers’ Cross-Cultural Competence Development
Olga Banit, Doctor of Pedagogical Sciences, Professor of Management Department, Kyiv National Economic University named after Vadym Hetman; Leading Researcher of Andragogy Department, Ivan Ziaziun Institute of Pedagogical and Adult Education, National Academy of Pedagogical Sciences of Ukraine, http://orcid.org/0000-0001-9002-6439; olgabanit@gmail.com
1. BaFa BaFa: A Cross Cultural Simulation. This Simulation has been modified from the original version. Available at: https://e4sblog.files.wordpress.com/2018/10/1c_baf1.pdf
2. Banit, O., Shtepura, A., Rostoka, M., Cherevychnyi, G., Dyma, O. (2022). Students’ Readiness to Distance Learning: Results of Research in the Institutions of Higher Education. Mobility for Smart Cities and Regional Development – Challenges for Higher Educatio: proceedings of the 24th International Conference on Interactive Collaborative Learning (ICL2021), 1 (389), 426-434. Available at: https://books.google.com.ua/books?id=EohbEAAAQBAJ&lpg=PA426&ots=VCGnIgPKuq&lr&hl=ru&pg=PA427#v=onepage&q&f=false
3. Barnga: A Card Game for Culture-Stress Show and Tell. Available at: https://www.alifeoverseas.com/barnga-a-card-game-for-culture-stress-show-and-tell/
4. Brislin, R.W., Yoshida T. (1994). Intercultural Communication Training: An Introduction. Thousand Oaks. Available at: https://books.google.fm/books?id=1hRoC6u9HOoC&printsec=copyright&source=gbs_pub_info_r#v=onepage&q&f=false
5. Griffin, Emory A. (2006). A First Look at Communication Theory. McGraw-Hill. р. 64.
6. Lewis, Richard D. (2018). Follow When Cultures Collide: Leading Across Cultures. Publisher: Nicholas Brealey.
7. Lifintsev, D., Canavilhas, J. (2017). Cross-cultural management: obstacles for effective cooperation in multicultural environment. Scientific bulletin of Polissia, 2 (10), P. 2, 195-202.
8. Lüsebrink, H.-J. (2008). Interkulturelle Kommunikation: Interaktion. Fremdwahrnehmung. Kulturtransfer. Stuttgart. Weimar: Metzler Verlag, 213, р. 78.
9. Standards and Indicators for Cultural Competence In Social Work Practice. (2015). Available at: http://surl.li/dnzth, р. 11.
10.Triandis, H. (1989). Intercultural Education and Training / Peter Funke (Ed.) // Understanding the USA. A Cross-Cultural Perspective. Tübingen. p. 305–322.
11.Мельник, Г.М., Бескоровайна, Н.О. (2016). Тренінг як метод формування міжкультурної компетентності майбутніх спеціалістів у галузі міжнародної економіки та бізнесу. Available at: https://core.ac.uk/download/pdf/43283008.pdf
12.Рись, Л. Ф., Пасик, Л. А. (2020). Форми та методи міжкультурного тренінгового навчання. Collection of scientific papers “New Philology”, 80, Vol. ІІ, р. 178. Available at: https://evnuir.vnu.edu.ua/bitstream/123456789/18672/1/nova_filol.pdf
13.Романуха, О.М. (2017). Роль крос-культурних комунікацій у менеджменті організацій. Економіка і суспільство, 9, 608-613. Available at: https://economyandsociety.in.ua/journals/9_ukr/103.pdf
14.Стародубська, М. (2020). Як не з’їхати з глузду у кроскультурній взаємодії. Available at: https://kmbs.ua/ua/article/cross-cultural-communication
15.Щетініна, Л. В. Рудакова, С. Г., Кравець, О. В. (2017). Сутність крос-культурної компетентності: від теорії до практики. Ефективна економіка, 4, Available at: http://www.economy.nayka.com.ua/?op=1&z=5537
Universities’ Experience of Innovative and Entrepreneurial Activities in Poland and Ukraine
Dmytro Barabas, PhD in Economics, Associate Professor, Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0002-8776-6222; barabas@kneu.edu.ua
Oleksandr Olesnevych, PhD student, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0001-7076-0679; o.olesnevych@kneu.dp.ua
1. Barabas D., Huberniuk A. (2017) Integration of the chain «knowledge-innovation-business» in the activity of Ukrainian universities. Інноваційне підприємництво: стан та перспективи розвитку: зб. матеріалів ІІ Всеукр. наук.-практ. конф., КНЕУ. С. 268–270.
2. Clark B.R. (1998) Creating Entrepreneurial Universities: Organizational Pathways of Transformations. Oxford: Pergamon-Elsevier Science. pp. 21-26.
3. Etzkowitz, Henry (2008). The Triple Helix: University-Industry-Government Innovation In Action. London: Routledge. 177 р.
4. Etzkowitz, Henry. (2008). The Triple Helix: University-Industry-Government Innovation in Action. London: Routledge. 177 р.
5. Official website of the CITTRU Technology Transfer Center. Available at: https://cittru.uj.edu.pl/
6. Official website of the Jagiellonian University. Available at: http://www.uj.edu.pl/
7. Official website of the Science Park "Kyivska Polytechnika". Available at: http://spark.kpi.ua
8. Schulte P. (2004) The entrepreneurial university: a strategy for institutional development. Higher education in Europe. V. 29. P. 187–193.
9. Барабась Д. О., Губернюк А. (2017) Формування підприємницьких компетенцій студентів дослідницькими університетами України. Стратегія підприємства: підприємницький контекст : зб. мат. Міжнар. наук.-практ. конф. КНЕУ. С. 242.
10.Дерій Д. (2015) Ректор КПі: наносупутник наших студентів за рік вивели на орбіту. Available at: https://www.obozrevatel.com/ukr/kiyany/life/49618-rektor-kpi-nanosputnik-nashih-studentov-za-god-vyiveli-na-orbitu.htm
11.Дмитриев Г.Д. (2005) Анатомия американского университета. М.: Народное образование. с. 61.
12.Іщенко А. Ю. (2015) Підприємницький університет як перспективна модель поєднання досліджень, освіти й економічних інновацій. Available at: http://archive.cnx.org/contents/59966e3f-1cd0-4e17-80eb-93bf54998e39@3
13.Кларк Б.Р. (2011) Создание предпринимательских университетов: организационные направления трансформации. М.: Изд. дом Высшей школы экономики. С. 200-201.
14.Константинов Г.Н., Филонович С.Р. (2007) Предпринимательский университет. Теоретические и прикладные исследования, Available at: vo.hse.ru/attachment.aspx?Id=76
15.Круглик В.С., Вінник М.О., Плечій О.О. (2012) Науково-дослідна робота як засіб набуття студентами ІТ спеціальностей професійних компетенцій. Інформаційні технології в освіті. С. 129-132.
16.Пелипчук С.М., Жиряда І.К. (2014) Формування професійної компетенції майбутніх економістів. Таврійський державний агротехнологічний університет. С. 171-177.
17.Романовський О.О. (2011) Економічна доцільність існування інноваційних підприємницьких університетів. Економіка та держава. № 10. С. 4–8.
Distance Learning Opportunities for Academic Writing Course at MBA Program (Case of Ivane Javakhishvili Tbilisi State University)
Eka Lekashvili, Associate Professor, Ph.D. in Economics, Head of Industrial Policy Research Centre, Ivane Javakhishvili Tbilisi State University, Tbilisi, Georgia, https://orcid.org/0000-0001-9781-7620; eka.lekashvili@tsu.ge
1. Colander, D, Dominguez, T, Hoyt, G & McGoldrick, K. (2009) How Do Students at Median Graduate Economic Programs Differ from Students at Top-Ranked Programs? Eastern Economic Journal, 35(4), 423–432.
2. Gogorishvili, I, Gagnidze, I, Papachashvili, N. (2019) Innovative Approaches in Higher Education System, 6th Business Systems Laboratory International Symposium, BORDERS WITHOUT BORDERS: Systemic frameworks and their applications for sustainable well-being in the global era. BOOK OF ABSTRACTS, Pavia, Italy. Ab.56 Available at: http://bslab-symposium.net/Pavia-2019/BSLAB-%20Book%20of%20Abstract-Pavia-2019.pdf#page=214
3. Kavtaradze, T, Kasrashvili, N, Saginadze, N, Pataridze, S, & Sabauri, T. (2018)The Principles of Academic Working: applied textbook for students, Erasmus + Institutional Development Project - Academic Integrity for Quality Teaching and Learning in Higher Education Institutions in Georgia (INTEGRITY). Ilia’s State University, Tbilisi (in Georgian).
4. Lekashvili, E. (2018) Challenges of Teaching the Economic Sciences in Georgian Universities, National Scientific Conference ‘Crisis of Economic Sciences and Searching New Paradigms’ (Dedicated to the 100 Years Anniversary of Publishing the First Georgian Economic Journal) 2018/14/09. Published in Scientific-Practical Journal ‘Globalization and Business’, European University, Tbilisi. 91-96 (in Georgian).
5. Lekashvili, E. E Governance and Economics Curricula Modernization Needs at Tbilisi State University, IV International Scientific and Practical Conference ‘Strategic Imperatives of Modern Managements’ (SIMM – 2018), 19-20 April 2018 and Round Table ,,Digital Economy: Threats, Opportunities and Education’s Calls”, Kiev National Economic University named after Vadym Hetman, Chapter, Kiev. 219-222. Available at: http://ir.kneu.edu.ua/handle/2010/24197; http://ir.kneu.edu.ua/bitstream/2010/24197/1/219-222.pdf.
6. Sepashvili, E. (2019) Knowledge Triangle: Innovation Policy Approach to Strengthen National Competitiveness, Business Systems Laboratory 6th International Symposium, “Borders without Borders: Systematic Frameworks and their Applications for Sustainable Well-being in the Global Era” University De Pavia, Italy, 2019. 134-139.
7. Seturidze, R. & Topuria, N. (2021) A way of developing collaboration between universities and businesses in a time of COVID-19, Kybernetes, Vol. 50 No. 5, pp. 1661-1678, Available at: https://doi.org/10.1108/K-08-2020-0518.
8. The National Qualifications Framework. https://eqe.ge/en/page/parent/787/erovnuli-kvalifikatsiebis-charcho (Acceded -12.08.2021)
9. The problem of plagiarism and its perception in Georgia (2016) Research report. Research group. The project was implemented with the support of the Open Society Georgia Foundation. Co-financed by the European Union. 148.
Page updated
Report abuse