УДК 339.138:339.9
Foreword
The radically rapid changes characterizing the world today affect the complexity of adapting to them the development strategies of both countries and organizations faced by top management. Despite this, the understanding of modern trends in transformations and new challenges of the VUCA-world largely determine the current geopolitical, socio-economic, environmental and technological changes taking place in the world as opportunities for expanding business, testing new models, reengineering and digitalizing business processes, and not as crisis phenomena and threats.
The objective needs to study the key fundamental requirements or the so-called strategic imperatives inherent in modern transformations, which should be considered mandatory for building a strategy of the organization development in all areas of business, which actually determines the relevance and timeliness of research presented in the collective monograph. The participation of academics from higher education institutions from Italy, Latvia, Georgia, Romania, Bulgaria, Belarus and Ukraine greatly enhances the benefits of this research study. This suggests that the presented research results are multidisciplinary, which take into account different points of view on a certain range of debatable issues faced by different countries, as well as the formation of various strategic alternatives for their settlement.
The collective monograph contains four sections, which highlight issues related to the study of current challenges and new needs for management in the era of digital transformations; researching the impact of digitalization on the management of both non-profit and business organizations and their operating models; analysis of strategies for managing innovation and intangible assets of the organization; assessment of the impact of global challenges on behavioral reactions and processes of human formation, not as a consumer, but as a person with inherent values and cultural codes; conceptual development of organizations in the financial sector, healthcare, education and science, etc.; updating equally important aspects of cross-cultural management, value-oriented management and management of organizational culture.
It is difficult to consider the entire multidimensional complex of modern problems, strategic imperatives and trends in management transformations within the framework of one monograph. But the conducted interdisciplinary research explores issues that allow the integration of various scientific approaches to solving urgent problems. Kyiv National Economic University named after Vadym Hetman in particular the Management Department invites all stakeholders for further scientific discussions and research.