2021

A truck driver tried to pass under a low bridge and got stuck. This caused a huge traffic jam. Soon emergency workers, engineers, firefighters, and other truck drivers gathered to try to help.

They debated whether they should remove parts of the truck or chisel away parts of the bridge. Each one thought of possible solutions based on their own field of expertise. A boy walking by and witnessing the intense debate and said nonchalantly, "Why not just let the air out of the tires?"

The idea is simple to be tested and the truck was able to drive free with ease. The story symbolizes the struggles we face where oftentimes the most obvious solutions are the ones hardest to come by because of the self-imposed constraints we work within.

When we use a Design Thinking approach, we seek to challenge assumptions and redefine problems in an attempt to find or develop alternative solutions or strategies that may not be obvious with our initial understanding. For this reason, Design Thinking is often referred to as outside-the-box thinking.

Design Thinking is now KanHan's intrinsic approach to help customers identify their problems and innovate their products and services along their digital transformation pathway.

Let us know if you like to know more about how Design Thinking can shape your organization's digital transformation pathway.