Business Management, Finance & Marketing
Learning Experiences that matter!
Relevant, rigorous, and fun; that is what our business program is all about...
Classes are rooted in the belief that our students learn best from project-based learning experiences that give them opportunites to explore, dialouge, collaborate, and problem solve.
Business is the foundation for all industries. The diversity of skills and concepts such as technology, finance, customer service, marketing, organizational behavior, and management learned in the Business Management, Finance, & Marketing Pathway can be use in any career! Begin your pathway here!
PROGRAM OF STUDY: ENTREPRENEURSHIP
Copy of Foundations of Business & MarketingFoundations of business & Marketing
ACCN#: TBB1000
Foundations of Business & Marketing is an introductory course designed to inform students about careers in various sectors of business, as well as basic business concepts. This FIRST year course serves as the foundation course for the Entrepreneurship and Marketing Management programs of study. Upon completion of the course, a proficient student will have foundational knowledge of business and business-related occupations and concepts, including management, finance, marketing, and entrepreneurship and how each intertwines.
Copy of Entrepreneurship 1Entpreneurship 1
ACCN#: TBE2000
Entrepreneurship 1 is the SECOND year course in the Entrepreneurship program of study designed to inform students about careers related to starting and running a business. Students prepare for the business world by examining basic principles in management, finance, and marketing as they apply to entrepreneurship. Upon completion of the course, a proficient student will be able to describe the foundations of small business operations and how entrepreneurship intertwines to create the fabric of the labor market.
Prerequisite: Foundations of Business & Marketing (TBB1000)
Copy of Entrepreneurship 2entrepreneUrship 2
ACCN#: TBE3000
Entrepreneurship 2 is the THIRD year course in the Entrepreneurship program of study designed to prepare for the world of small business by combining principles in operations, finance and accounting, marketing, and ethical practices. Upon completion of the course, a proficient student will be able to begin an internship with a small business owner or entrepreneurship incubator or lay the foundation for creating a small business using the ideas and proposal elements created in this course. This course does NOT qualify as a second level course if pursuing a program of study.
Prerequisite: Entrepreneurship 1 (TBE2000)
PROGRAM OF STUDY: MARKETING MANAGEMENT
Copy of Foundations of Business & MarketingFoundations of business & Marketing
ACCN#: TBB1000
Foundations of Business & Marketing is an introductory course designed to inform students about careers in various sectors of business, as well as basic business concepts. This FIRST year course serves as the foundation course for the Entrepreneurship and Marketing Management programs of study. Upon completion of the course, a proficient student will have foundational knowledge of business and business-related occupations and concepts, including management, finance, marketing, and entrepreneurship and how each intertwines.
Copy of Advertising & Public Relations ADVERTISING & PUBLIC RELATIONS
ACCN#: TBR2000
Advertising & Public Relations is the SECOND year course in the Marketing Management program of study designed to prepare students for the marketing world by examining basic principles in advertising, such as market segmentation, research, and building promotional campaigns. Upon completion of the course, a proficient student will be able to describe and apply multiple aspects of advertising and public relations concepts that keep a business in the consumer’s mind through channels such as print, social media, and public relations.
Prerequisite: Foundations of Business & Marketing (TBB1000)
Copy of Digital Marketing & Analytics DIGITAL MARKETING & MARKET ANALYTICS
ACCN#: TBD3000
Digital Marketing & Market Analytics is the THIRD year course in the Marketing Management program of study designed to inform students about marketing in the digital world. Students prepare for the world of business by examining the uses, marketing strategies, and data generated by social media marketing. Upon completion of the course, a proficient student will be able to describe and apply the process of building a promotional campaign through digital means and the applied use of data contained in these methods to drive market research.
This course does NOT qualify as a second level course if pursuing a program of study.
Prerequisite: Advertising & Public Relations (TBR2000)
Copy of Marketing & Ent Work-Based LearningMARKETING: WORK-BASED LEARNING
ACCN #: TBM4100
Marketing: WBL is the capstone course in the Marketing Management program of study. It is intended to provide a work-based learning experience for students to develop further understanding of professional and ethical issues, utilize employability skills, and demonstrate mastery of academic and technical skills learned through the program of study. The work-based learning experience provides opportunities to apply and practice the knowledge and skills learned in previous courses and gives students hands-on practical experiences related to professions in marketing, marketing management and related fields of occupation. Instruction will be delivered through the classroom environment in conjunction with a work-based learning placement, such as an internship. This course does NOT qualify as a second level course if pursuing a program of study.
Recommended Prerequisite: 12th grade students. Must have teacher approval.
Industry Connections
The expertise and experience from our community businesses is something that we strive to infuse in our class offerings. This ensures that what our students are leanring in the classroom translates to job-readiness skills and traits that our work-force demands.
Thank you to all of the businesses & Organizations who share their experience and skills with our students!
