ACCN#:  TBR2000

Advertising & Public Relations is the SECOND year course

in the Marketing Management program of study designed to

prepare students for the marketing world by examining basic

principles in advertising, such as market segmentation, research,

and building promotional campaigns. Upon completion of the

course, a proficient student will be able to describe and apply

multiple aspects of advertising and public relations concepts

that keep a business in the consumer’s mind through channels

such as print, social media, and public relations.

Prerequisite: Foundations of Business & Marketing (TBB1000)

ACCN#: TBD3000

Digital Marketing & Market Analytics is the THIRD year course in the Marketing Management program of study designed to inform students about marketing in the digital world. Students prepare for the world of business by examining the uses, marketing strategies, and data generated by social media marketing. Upon completion of the course, a proficient student will be able to describe and apply the process of building a promotional campaign through digital means and the applied use of data contained in these methods to drive market research. 

This course does NOT qualify as a second level course if pursuing a program of study.

Prerequisite: Advertising & Public Relations (TBR2000)

ACCN #: TBM4100

Marketing: WBL is the capstone course in the Marketing Management program of study. It is intended to provide a work-based learning experience for students to develop further understanding of professional and ethical issues, utilize employability skills, and demonstrate mastery of academic and technical skills learned through the program of study. The work-based learning experience provides opportunities to apply and practice the knowledge and skills learned in previous courses and gives students hands-on practical experiences related to professions in marketing, marketing management and related fields of occupation. Instruction will be delivered through the classroom environment in conjunction with a work-based learning placement, such as an internship. This course does NOT qualify as a second level course if pursuing a program of study.

Recommended Prerequisite: 12th grade students.  Must have teacher approval. 

*Available Starting SY 26-27

ACCN#: TBP2000

Principles of Finance & Economics is the SECOND year course for the Financial Management Program of Study designed to inform students about the basics of economics, finance, and accounting.  Upon completion of the course, a proficient student will have a basic knowledge of finance and economics, accounting principles and taxation issues, and consumer credit and protection.  As part of a student’s Program of Study progression, the student will maintain a digital Program of Study portfolio providing evidence of mastery of the course standards and readiness to advance and complete the Program of Study.

Prerequisite: Foundations of Business & Marketing (TBB1000) 

*Available Starting SY 27-28

ACCN#: TBP3000

Accounting is the THIRD year course in the Financial Management Program of Study designed to inform students about basic procedures of accounting.  Upon completion of the course, a proficient student will demonstrate various accounting and basic business transactions, apply the full accounting cycle, analyze financial data, and explain ethical behavior in the accounting field.  As part of a student’s Program of Study progression, the student will maintain a digital Program of Study portfolio, providing evidence of mastery of course standards and readiness to advance and complete the Program of Study.

Prerequisite: Principles of Finance and Economics (TBP2000)

*Available Starting SY 27-28

ACCN#: TBF4100

Financial Management: WBL is the FOURTH year capstone course in the Financial Management Program of Study.  It is intended to provide a work-based learning experience for students to develop further understanding of professional issues, utilize employability skills, and demonstrate mastery of academic and technical skills learned throughout this Program of Study.  The work-based learning experience provides opportunities to apply and practice the knowledge and skills learned in previous courses and gives students hands-on practical experiences related to aspects of financial management and related fields of occupation.  Upon completion of the course, a proficient student will be able to discern multiple pathways to a career in banking/finance, necessary steps toward applying for a postsecondary program, necessary steps toward applying for a job, and reflect on program goals and aspirations.  Instruction will be delivered through the classroom environment in conjunction with a work-based learning placement, such as an internship.  The student will finalize a digital course portfolio providing evidence of mastery of the program standards and readiness for postsecondary and the workforce.

Prerequisite: Accounting (TBD3000), see CTE Teacher for more information.

ACCN#: XTB4000

AP Business with Personal Finance is an introductory, college-level business and personal finance course.  Students explore the business disciplines of entrepreneurship, marketing, finance, accounting, and management through real-world business application, case studies, and project-based learning.  In addition, students learn and apply all the National Standards for Personal Financial Education created by the Council for Economic Education and the Jump$tart Coalition for Personal Financial Literacy.  

Prerequisite: Must have completed Foundations of Business & Marketing (TBB1000) and Principles of Finance and Economics (TBP2000) and receive CTE Business Teacher Approval.  This course will be piloted in SY 2026-2027 and exceptions will be made to prerequisites, please see CTE Teacher for more information.