Lean Startup Methodology

Blank and Dorf, 2012; Osterwalderand Pigneur, 2010; Reis, 2011

Year: 2010

Developer Name & Scale Details

IDRC (Academic)
https://theleanstartup.com/principles
Framing: Framework
Focus / Strength:

"Lean Startup is a validated learning model which gives primacy to end-user knowledge and experience over researcher assumptions. This involves creating a step-wise “Business Model Canvas” (see Figure 1 below) to structure the user exploration process, and researcher engagement in a rigorous “Customer Discovery”methodology to guide examination of the end-user experience. Such a research design creates an important methodological bridge between traditional evidence-based research and exploration of end-user understanding and validation of more theoretically driven knowledge creation, professionally mandated by the academy."

Languages

English, translated to many others

Sector Focus

Stage of Scale

Early-stage validation, Scale-up

Stakeholder Focus

Practitioners

lean.csv.pdf

Terms and Definitions

Ideas - the fundamental activity of a startup is to turn ideas into products.
Code - process developed to iteratively test and improve a product based on user feedback.
Build - a core component of Lean Startup methodology is the build-measure-learn feedback loop.
Metrics - metrics are data that will help with demonstrating cause and effect.
Measure - once the minimum viable product is established, a startup can work on measuring the production of high quality goods.
Learn - a core component of Lean Startup methodology is the build-measure-learn feedback loop.