TASK 5 | CLIENT PERSONA
TASK 5 | CLIENT PERSONA
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ASSESSMENT CRITERIA
ASSESSMENT CRITERIA
TASK:
For your own client: Using online or real-life sources of data, create a functional personae; a fictional client created from real, average data.
For one of the prescribed personas (below): Interact with the chosen persona below via the chat button and document their answers
For both options, it is important to create and then ask the 'right' questions - what do you need to know to better understand the issue?
CREATING A CLIENT PERSONA
Creating a client persona involves developing a detailed, fictional representation of your target user, based on research and data. Here's the process:
1. Research Your Audience: Begin by gathering information about your potential users through surveys, interviews, observations, or existing data. Focus on demographics (age, gender, income), behaviours (buying habits, lifestyle), goals, challenges, and pain points.
2. Identify Patterns: Analyse the collected data to identify common traits, needs, and motivations. Group these insights to form distinct user segments that represent different types of users.
3. Create Detailed Profiles: For each segment, create a persona. Give each persona a name, photo, and backstory. Include key details such as their job, daily activities, challenges, goals, and what motivates them. This helps to humanise the data and makes it easier to empathise with the user.
4. Focus on Needs and Behaviours: Outline how each persona interacts with your product or service. Highlight their specific needs, preferred communication channels, and potential barriers they face.
5. Use and Refine: Utilise these personas throughout the design process to guide decision-making and ensure your designs meet user needs. Regularly update personas as you gather more data or as the market evolves.
Tips:
Base personas on real data, not assumptions.
Keep personas realistic and relatable, not overly idealised.
Limit the number of personas to avoid overcomplicating the design process.
Involve your team in persona creation to ensure shared understanding.
Revisit and update personas as needed to keep them relevant.
PHYSICALLY IMPAIRED PERSONAS (arthritis)
Haruto, age 68
Haruto, age 68
Problem: Holding a Coffee Mug
Problem: Holding a Coffee Mug
Context: Haruto has osteoarthritis, especially in his thumb joints. Holding a hot mug strains his grip, making morning coffee painful.
Required Criteria:
Large, easy-to-grip handle
Lightweight design to reduce strain
Desirable Criteria:
Heat-insulated to prevent discomfort
Maintains dignity in aesthetic (non-clinical appearance)
Amina, age 35
Amina, age 35
Problem: Opening a Jar
Problem: Opening a Jar
Context: Amina has early-onset rheumatoid arthritis, which limits her grip and wrist movement. Cooking at home is challenging due to stubborn jar lids.
Required Criteria:
Low-torque jar-opening mechanism
Secure, stable grip during use
Desirable Criteria:
Small, kitchen-drawer friendly
One-handed operation option
Gloria, age 75
Gloria, age 75
Problem: Zipping Up a Jacket
Problem: Zipping Up a Jacket
Context: Gloria finds zipping jackets difficult, especially when cold. Her arthritis makes it hard to align and grip small zipper pulls.
Required Criteria:
Enlarged, ergonomic zipper pull
Stabilizer or magnetic alignment to initiate zip
Desirable Criteria:
Usable with one hand
Stylish and unobtrusive
VISUALLY IMPAIRED PERSONAS (vision loss)
Ayaan, age 13
Ayaan, age 13
Problem: Plugging in a USB Cable
Problem: Plugging in a USB Cable
Context: Ayaan’s blurry vision from keratoconus causes issues aligning USB cables. He often struggles in class when connecting devices.
Required Criteria:
Tactile guides for alignment
High-contrast port markings
Desirable Criteria:
Physical or auditory feedback on correct connection
No need for close visual inspection
Lucía, age 41
Lucía, age 41
Problem: Picking Up Coins
Problem: Picking Up Coins
Context: Lucía has peripheral vision loss from retinitis pigmentosa. She frequently drops coins and can't easily locate or grip them.
Required Criteria:
Tactile or magnetic retrieval tool
Sensory feedback when object is detected
Desirable Criteria:
Fits in a pocket or purs
Easy to grip with low hand strength
Kofi, age 55
Kofi, age 55
Problem: Identifying the Correct Key
Problem: Identifying the Correct Key
Context: Kofi carries several similar keys and struggles to find the correct one for his front door, especially in unfamiliar or stressful environments.
Required Criteria:
Braille or textured identifiers on keys
Logical, tactile key holder or organiser
Desirable Criteria:
Smart tag with audio cue
Compact and discreet
EXAMPLE PERSONA SLIDE
EXAMPLE PERSONA SLIDE
TAKE NOTE OF THE QUESTIONS BEING ASKED
CHECKLIST:
The extent of the problem(reduced habitat)
What is causing the habitat reduction
What is being done to help (if anything)
Which specific species is affected and how?
Specifics
KEY VOCABULARY
KEY VOCABULARY
Inclusive: Ensuring that products or environments are accessible and usable by as many people as possible, regardless of their abilities or backgrounds.
Ergonomics: The study of how people interact with products and environments, with the goal of improving comfort, efficiency, and safety.
Anthropometrics: The measurement of the human body's dimensions and applying these measurements to design products that fit people well.
Physiological Factors: Aspects related to the physical needs and capabilities of users, such as strength, dexterity, and sensory abilities.
Psychological Factors: Aspects related to the mental and emotional needs of users, such as ease of use, comfort, and satisfaction.
Empathy: The ability to understand and share the feelings or experiences of others, crucial in designing products that meet users' needs.
Personae: Fictional characters representing different user types, used to guide design decisions by focusing on specific user needs and behaviours.
Iterate: The process of repeatedly refining and improving a design or idea based on feedback and testing.
Define: Clearly stating the problem or challenge that needs to be addressed in the design process.
Evaluate: Assessing the strengths and weaknesses of a design, often through testing and gathering feedback, to determine its effectiveness.
Analyse: Breaking down a product or problem into its key components to understand how it works or to identify potential improvements.
Justify: Providing reasons or explanations for decisions made during the design process, often supported by evidence or research.
Immersive: Creating a highly engaging and realistic experience that allows users to fully engage with a product or environment, often used in testing.
Specification: A detailed list of requirements and criteria that a design must meet, serving as a guideline for development.
Ideate: The creative process of generating a wide range of ideas and solutions to address a design challenge.
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