Marketing Pieces

Below is the hex codes for colors that would be included in our advertisements.

Colors Used

#662f90 = dark purple 

rgba(102,47,144,0.4) = light pink 

#ec2127 = red

#0451a0 = blue 

#50545C = dark gray (slate)

#f9f9f9 = white 

#dddddd = light gray 

#000 = black 

#9d9d9d = dark gray

#17191B = black

#ffffff = white 

Audience Analysis

With a focus on marketing for the Meshanticut game itself and the Cultural Placemaking event that is going to be held this summer, we have to analyze the target audience that represents both of these events. We are aiming to reach a young to middle aged audience that will fully engage in the cultural experiences offered and that will help begin to change the narrative of RI by sharing their experiences with Meshanticut.

Audience Demographics

• 15-45 years old

• Academic audience (educators, scholars, activists)

• Cultural community members

• Live within 100 miles of the area

• Open to cultural experiences

• Willing to engage in the community

How to Reach this Audience?

• Social media platforms - Facebook & Instagram

• Print - Flyers, brochures ($)

• Direct - emails, mail ($)

Market Analysis: Cultural Tourism

The growth of the cultural tourism market depends on several factors, including growing affordability, increased preference for cultural tourism to break mundane lifestyles, and growing contribution toward GDP and employment.

Strengths

• There are not many cultural tourism opportunities in Providence, setting PCEI apart.

• Providence is a very culturally rich area

• PCEI is already very-well networked within RI

• This type of tourism is likely to be less of a hassle for visitors, as visitors in domestic tourism are aware of the language, currency/food changes, or etiquette. 

Weaknesses

• Will need more funding/grants to reach a wider audience.

• Need to designate specific people to work on and develop the game with more engaging features

Opportunities

• Domestic tourism is anticipated to grow extensively by 2030.

• Growing instances of stress-related cases is the primary trend in the market. A change of atmosphere and a break from everyday lifestyle heal a person at a faster rate. This leads to higher opportunities for cultural tourism providers to target travelers who come for wellness purposes.

• The domestic cultural holiday is cost-effective for individuals and has other benefits, such as making residents aware of the history and culture of their country.

Threats

• A natural disaster could pose a challenge to the revenue of the tourism industry. Rebuilding and maintaining infrastructure could be a highly time-consuming process, depending on the severity of the natural calamity.

• Domestic cultural tourism within the United States is the most popular right now - this will hopefully improve as the market widens.

Information and Images from:

Technavio, https://www.technavio.com/. (n.d.). Market research reports - industry analysis size & trends. Technavio. Retrieved May 1, 2023, from https://www.technavio.com/report/cultural-tourism-market-industry-analysis 

Content Creation

Before creating content, we needed to determine how we were going to reach our audience. Based on the audience demographics, we have created content in the form of information flyers and social media posts. PCEI is currently on platforms like Instagram and Facebook, and these are the main social media platforms that we would like to use to reach our audience. 

Slogan: The World Around You May Not Be As It Seems

Hashtags: #exploreMeshanticut, #CultureofProv, #ProvTourism, #HiddenTruths

Content Examples:

(see branding package for more)

Meshanticut Website

We believe that it would be beneficial for there to be a homebase website where players can go to learn more about Meshanticut. This website should house a brief description of the game, the history of the alternate reality, character explanations, an explanation of how to play, and frequently asked questions. We also recommend that PCEI looks into search engine optimization (SEO) to help bring more traffic to their website and the Meshanticut website.

WordPress Login: https://cpanel.meshanticut.rwu.me// 

Username: meshanti - Password: bE32ZS!;9p7pFh