This next part, about how to share and publish your podcast, is not intuitive. You don’t upload it to iTunes, Apple Podcasts, Spotify, Google Podcasts or any other directory. You don’t upload it to your own website. Instead, you upload your podcast somewhere else entirely and then publish it out to those places from your show’s one “home” online.
Here are the steps:
Upload your podcast files to a podcast hosting service
Submit your entire show to iTunes/Apple Podcast, Spotify, etc, just once
Publish episode players, from your host, to your own website
Ok, so you need to find a place to host your podcast.
Our favorite, no-cost option is Soundcloud. They have information online about how to use Soundcloud for podcast hosting. There are limitations in the free account for how frequently and how large your podcasts are.
If you're willing to pay a small fee, our favorite option is Buzzsprout.
After you create your account and upload your first podcast, the hosting site creates an RSS feed for you.
You then have to submit your podcast to distributors like Apple and Spotify. You only have to do this once, for your first episode, and then after that the distributor will push out your new episodes when you upload them to your host.