Quarter 1 of the 2025–2026 academic year marked another vibrant period of experiential learning at Becamex Business School (BBS), Eastern International University (EIU). Throughout September and early October, students had the opportunity to explore a wide range of companies across key industries, deepening their understanding of how businesses operate in real-world settings. These field trips have become an essential part of BBS’s practice-based teaching approach, helping students enhance both their academic knowledge and professional readiness.
Across the quarter, students from Business Administration, Economics, Supply Chain Management, and related majors visited companies representing diverse fields such as finance, manufacturing, retail, urban development, healthcare, hospitality, and smart-city innovation. Each visit offered a unique perspective on organizational operations, modern technologies, and evolving business challenges.
In August 2025, the BBS Finance Club, in collaboration with Asia Commercial Bank (ACB) – Binh Duong Branch, proudly launched the competition “Journey to Conquer Employers in Finance”. The event was designed to prepare students for real-world recruitment processes while strengthening connections between academia and the finance industry.
By partnering with ACB, the competition highlighted the vital role of industry-academia collaboration in shaping the next generation of finance professionals.
From September 22 to 28, 2025, Eastern International University (EIU) will organize a study tour in Singapore for its students. This regular activity aims to help students connect theory with practice while developing global skills and mindset.
During the one-week journey, EIU students will visit and learn from leading companies and reputable educational institutions such as Palomar Technologies (SE Asia) Pte, Sanmina-SCI Systems Singapore, Infineon Technologies Asia Pacific, Advanced Remanufacturing Technologies Center, A*Star, Hexagon Manufacturing Intelligence, uHoo, and Nanyang Polytechnic.
On December 10, the Final Round of the BBS’s Case Competition 2025 officially took place, featuring the top five teams selected after more than two months since the competition kicked off.
BBS’s Case Competition 2025 is not only an academic playground but also an opportunity for BBS students to engage with real-world practice. By working directly on business challenges, students were able to apply their knowledge, sharpen their skills, and gain deeper insights into production and business operations. The strong collaboration between EIU and enterprises has laid the foundation for nurturing a young, practice-oriented workforce ready to confidently accompany businesses in their sustainable development strategies.
In Quarter 1 of AY 2024-2025, SMABI Lab successfully hosted a dynamic series of workshops focused on Business Analytics. Open to all Eastern International University (EIU) students, these workshops were designed to equip students with essential analytical skills through hands-on sessions.
The workshop series received overwhelmingly positive feedback from participants, who praised the clarity of instruction and the relevance of the topics. Many students noted that the sessions improved their confidence in using analytics tools and their ability to solve real-world business problems.
The images from the event showcase a vibrant learning environment where students were deeply engaged, collaborating, and honing their skills. The Marketing Analytics session, for instance, provided practical insights into Cohort Analysis, a crucial method for understanding customer behaviour over time.
As SMABI Lab continues to inspire and empower EIU students, these workshops play a pivotal role in cultivating a community of aspiring business analysts who are ready to tackle the challenges of the modern data-driven world.
We look forward to seeing more students participate in future sessions and continuing this journey of analytical exploration!
In honor of Vietnamese Teachers' Day on November 20th, the Youth Union of Eastern International University (EIU) hosted a meaningful workshop titled “Handmade Blooms and Greeting Cards” for students to create heartfelt, handmade gifts for their esteemed teachers. The event highlighted the creativity and thoughtfulness of EIU students, as they designed charming, handcrafted flowers and greeting cards under the guidance of skilled mentors.
Under the guidance of Ms. Cao Thai Bao, an academic advisor from the Becamex School of Business and Economics, students meticulously crafted delicate handmade flowers and greeting cards.
The workshop also holds special significance as it coincides with the university's journey of growth and development. By actively engaging in such activities, EIU continues to cultivate a campus environment where respect for educators and the celebration of creativity thrive.
On October 10th, 2024, The EIU Festival - Welcome Freshmen was an enriching event that not only highlighted the exciting opportunities within the BBS Finance Club but also showcased the achievements of the Honors Club. These are proudly the only two academic clubs of BBS. The fair, buzzing with energy and enthusiasm, served as a vibrant platform for students to network, participate in fun activities, and learn more about the clubs’ offerings.
The events featured interactive games, specially designed to gather the crowd and attract freshmen's attention to know more about clubs in BBS while making the experience enjoyable for everyone. The BBS booths offered the game: “Collecting Dino Eggs", which provided a unique opportunity for students to “hunt" prizes.
On 9 October 2024, the Honors Club had the opportunity to engage in an insightful discussion with Mr. Loi, the chairman of the university.
The conversation centered on critical themes such as education as a lifelong journey, leadership based on gratitude, and the importance of curiosity and collaboration. Drawing inspiration from Rainbow Troops, a narrative that highlights the transformative power of education in challenging circumstances, Mr. Loi shared valuable insights that left a lasting impact. Mr. Loi emphasized that education extends far beyond the confines of the classroom. He noted that learning is a continuous, daily practice.